NEW YORK - PubMatic, Inc. (NASDAQ:PUBM) has entered into a partnership with Wpromote, an independent marketing agency, to enhance programmatic advertising efficiency and performance. This collaboration will provide Wpromote's clients with access to PubMatic's premium digital advertising inventory, including display, video, and connected TV (CTV).
Wpromote, known for its data-driven marketing strategies, has chosen PubMatic for its supply path optimization (SPO) capabilities and transparent approach to media buying. This move aims to streamline the advertising supply chain and integrate brand awareness with performance media for Wpromote's clients.
Skyler McGill, Head of Programmatic & Video at Wpromote, emphasized the benefits of the partnership, stating that working with PubMatic will allow their clients to make more informed decisions and achieve better business results by leveraging media transparency and premium inventory access.
PubMatic's Senior Director of Advertiser Solutions, John Speyer, also expressed enthusiasm about expanding their relationship with Wpromote to drive return on investment for clients across the open internet.
The announcement follows a growing trend in the advertising industry where buyers are increasingly seeking greater control over their media supply chains. This has been partly influenced by the ANA's Programmatic Media Supply Chain Transparency Study, which highlighted the need for more transparency in programmatic media buying.
PubMatic, established in 2006, provides a sell-side platform that enables digital content creators to manage their inventory and monetization more effectively.
Meanwhile, Wpromote offers growth-focused marketing services to notable clients such as Intuit (NASDAQ:INTU) QuickBooks and Whirlpool (NYSE:WHR). This partnership is based on a press release statement.
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