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Investing.com -- Real Brokerage Inc (NASDAQ:REAX) stock rose 2.3% on Tuesday after the real estate technology platform introduced HeyLeo, an AI-powered voice-interactive home search concierge.
The new tool, unveiled at the company’s annual agent conference RISE 2025, allows homebuyers to search for properties using voice commands or natural text instead of traditional filters. HeyLeo is built on Real’s proprietary reZEN platform and represents the company’s first entry into the home search market.
"We’re not just launching a better search tool or a better home search experience, we’re redefining how people experience real estate," said Tamir Poleg, Chairman and CEO of The Real Brokerage.
HeyLeo uses contextual intelligence to curate property recommendations based on buyers’ specific needs and preferences. The platform can answer detailed questions about property features, neighborhood amenities, and school districts.
The beta version is now available in key markets across 20 states through HeyLeo.com. The system incorporates assets from Real’s acquisition of Flyhomes’ consumer search portal in July.
For real estate agents, HeyLeo offers personalized features including custom voice uploads, branded profiles, QR codes for listings, and the ability to monitor conversations with clients. Agents can also initiate next steps like scheduling tours or beginning mortgage pre-approvals through One Real Mortgage.
The platform aims to keep agents central to client relationships while expanding their reach and capabilities through AI technology.
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