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Investing.com -- Roblox is launching a new licensing platform to streamline partnerships between intellectual property rights holders and creators on its gaming platform, according to Variety.
Starting Tuesday, Roblox is partnering with Netflix (NASDAQ:NFLX), Lionsgate, Sega and Japanese publisher Kodansha to create experiences based on seven major franchises within the game.
The initial lineup includes Netflix’s "Squid Game" and "Stranger Things," Lionsgate’s "Twilight," "Saw," "Divergent," and "Now You See Me," along with Sega’s "Like A Dragon" (also known as "Yakuza").
Kodansha will bring its properties "Blue Lock" and "That Time I Got Reincarnated as a Slime" to the Roblox platform next month.
According to Roblox, the licensing management tool will eventually be available to all eligible intellectual property holders, with additional license types planned for the future to provide greater flexibility for both creators and IP holders.
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