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Investing.com -- Salesforce (NYSE:CRM) Inc. and ServiceNow (NYSE:NOW) Inc. are in advanced discussions to invest approximately $750 million each in Genesys Cloud Services Inc., a provider of AI-powered customer contact center software.
The combined investment of $1.5 billion would value Genesys at around $15 billion, according to a report from Bloomberg, citing people familiar with the negotiations. This collaboration represents an unusual case where competing enterprise software companies are backing the same business.
The transaction could be announced as early as Thursday, the sources said, speaking on condition of anonymity due to the private nature of the discussions.
Genesys specializes in artificial intelligence software that automates customer service functions. Its technology includes scheduling and summarization tools, as well as predictive capabilities designed to anticipate customer requests.
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