Salesforce to invest $500 million in Saudi Arabia, introduce Hyperforce platform architecture

Investing.com -- Salesforce (NYSE:CRM), the leading customer relationship management software provider, announced today its plan to invest $500 million in the Kingdom (TADAWUL:4280) of Saudi Arabia. The investment aims to foster innovation and economic growth in the region, as well as bolster workforce development through AI skilling. Salesforce also plans to expand its local partner ecosystem to better support Saudi businesses.

The announcement was made at LEAP 2025, and it follows Salesforce’s prior commitment, made in Davos, to increase its presence in Saudi Arabia. This includes the establishment of new regional headquarters in Riyadh. The growing adoption of Salesforce’s digital labor platform, Agentforce, by regional businesses highlights the increasing demand for AI-driven solutions in the Kingdom.

As part of its expansion, Salesforce will introduce Hyperforce, its next-generation platform architecture, to Saudi Arabia. In a strategic partnership with Amazon (NASDAQ:AMZN) Web Services (AWS), Hyperforce will enable Salesforce’s global customer base to run workloads locally through a distributed public cloud infrastructure. This move will allow local businesses and talent to utilize Salesforce and its innovative products while adhering to local regulations.

Marc Benioff, Chair and CEO of Salesforce, commented on the expansion, saying, "With Agentforce, Hyperforce, and our global partner ecosystem, we are empowering Saudi organizations to deliver unprecedented levels of productivity, growth, and customer success."

Agentforce, an AI solution that integrates autonomous AI agents into the workflow, is assisting businesses worldwide to scale their operations. Ecosystem partnerships with companies like Capgemini, Deloitte, Globant, IBM (NYSE:IBM), and PwC may enhance the capabilities of this technology in Saudi Arabia, providing tailored solutions and specialized expertise. This will help enterprises unlock new growth potential.

Salesforce is also committed to upskilling 30,000 Saudi citizens in AI, with a particular focus on boosting women’s participation in the workforce. As part of this commitment, Salesforce plans to collaborate with Riyadh-based Princess Nourah University (PNU), the world’s largest women’s university. The partnership aims to provide AI-focused learning and workforce development opportunities to female students, supporting the Kingdom’s Vision 2030 for inclusive growth.

Dr. Ala Alluhaidan, Dean of Development and Quality Deanship at Princess Nourah Bint Abdulrahman University, expressed enthusiasm for the partnership, stating that the investment demonstrates Salesforce’s confidence in their vision and capabilities, and will lead to significant advancements in education.

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