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Investing.com -- Online fast fashion retailer Shein is reportedly planning to lower its valuation to around $50 billion for a potential listing in London, according to a report by Reuters. This would be nearly a quarter less than the company’s fundraising value of $66 billion back in 2023.
Shein’s business prospects have come under scrutiny recently following a decision by the Trump administration to end the duty exemption in the United States. This import rule had previously allowed Shein to maintain low prices by shipping small value packages of less than $800 duty-free.
Fast-growing online retailers such as Temu and Shein have built substantial businesses by shipping products from China at very low prices, often utilizing the rule. With the removal of this rule, analysts predict that Shein’s profitability could be affected and product prices in the U.S., its largest market, could increase.
The decision to remove the rule is part of Trump’s enforcement of an additional 10% tariff on China. A congressional committee report states that nearly half of all packages shipped under the now-suspended rule originate from China.
Shein had reportedly planned to go public in London in the first half of this year, provided it received approvals from regulators in the UK and China.
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