Shopify CRO Bobby Morris departs after driving growth

Published 09/10/2025, 20:16
© Reuters.

Investing.com -- Shopify’s Chief Revenue Officer Bobby Morris announced his departure from the company on Thursday after three and a half years in the role.

During his tenure, Morris helped transform Shopify from a company with negative cash flow and 14% shrinking growth in 2022 to achieving nine consecutive quarters of 25%+ revenue growth and eight consecutive quarters of 15%+ free cash flow. The company’s market capitalization grew by over 5x during this period.

Morris highlighted that Shopify accelerated its revenue growth to over 30% while expanding its total addressable market in Europe and Enterprise segments, which he noted are now among the fastest-growing parts of the business.

Under his leadership, Shopify developed what he described as an "AI-native culture" that reshaped the company’s go-to-market approach. The commercial organization wrote over 16 million lines of code and ran 750,000+ Gumloop (MCP) workflows, creating end-to-end AI-enabled systems.

Morris also emphasized the development of Shopify’s partner ecosystem, which he called "the best commerce partner network on the planet."

In his announcement, Morris expressed gratitude to his team and to Shopify CEO Tobi Lütke, describing the latter as "an amazing leader" with "passion for making commerce better for everyone."

Morris did not reveal his future plans but indicated he would share more information "in due time."

Shopify stock fell 2.1% Thursday amid the news.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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