Spotify to raise US prices in Q1 2026- FT

Published 25/11/2025, 00:44
© Reuters

Investing.com-- Spotify Technology SA (NYSE:SPOT) is preparing to hike its U.S. subscription prices in the first quarter of 2026, the Financial Times reported on Monday, citing three people familiar with the matter. 

The hike, which is in Spotify’s biggest market, is largely intended to show sustained profitability at the music streaming giant, the report said. It will be Spotify’s first U.S. price hike since July 2024. 

Spotify clocked stronger-than-expected third-quarter earnings earlier in November on strong growth in premium subscribers. The company had also hiked prices across Europe and Asia earlier this year. 

Spotify shares are trading up about 28% so far in 2025, aided by hopes of steady profitability at the streaming firm. 

 

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