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Investing.com -- StubHub Inc (NYSE:STUB) began trading on Wednesday on the New York Stock Exchange under the ticker “STUB,”. After opening at $25.35, up 8% from its IPO price of $23.50, shares turned south and ended the day down 5.5% to $22.20. The New York-based ticketing platform raised $800 million in its public debut, marking a return to major capital markets spotlight for digital ticketing companies.
The offering priced 34 million shares squarely in the middle of its marketed range, signaling broad investor confidence in StubHub’s growth story and marketplace model. Although publicly traded for the first time, StubHub carries two decades of operational history and a dominant brand built through platforms like StubHub and viagogo. StubHub was previously an eBay unit before it was sold to viagogo in 2020 for $4 billion in cash.
StubHub reported revenue of $827.9 million for the first half of 2025, up slightly from $803.5 million in the comparable period in 2024. Last year, the company recorded annual revenue of $1.8 billion, extending a three-year trend of topline growth from $1.4 billion in 2023 and $1 billion in 2022.
But the firm’s losses have widened with heightened investments and expansion plans. Net income per share attributable to common stockholders fell to -$0.37 for the first half of 2025, down from -$0.16 in the first half of 2024; full-year 2024’s net loss was -$0.18 per share, reversing a profit of $1.14 per share in 2023.
Control of the company remains tightly held: founder and CEO Eric H. Baker holds 100% of the Class B shares, conferring roughly 87.8% voting power post-IPO due to their 100-votes-per-share structure. As a result, StubHub will qualify as a “controlled company” under NYSE rules, limiting investor input into governance.
StubHub’s pitch centers on redefining the live events ecosystem, particularly through expansion into original issuance ticketing. "Our mission is to be the global destination for consumers to access live events and experiences," the firm said in its prospectus. "We envision a future where all live event tickets are widely available to be conveniently purchased and every seat at every venue is filled."
Secondary ticketing, where StubHub commands a leadership position, continues to expand with consumer demand for live experiences and improved resale tech. The company estimates a $194 billion serviceable addressable market today and a total addressable market of $726 billion as it deepens its presence in primary ticketing and ancillary services.
(Frank DeMatteo contributed to this report)