Tesla took ’unprecedented brand damage’ from Musk’s government role, says JPMorgan

Published 04/04/2025, 11:00
© Reuters

Investing.com -- Tesla’s (NASDAQ:TSLA) first-quarter vehicle deliveries fell to their lowest level in nearly three years, a miss that JPMorgan says confirms “unprecedented brand damage” linked to CEO Elon Musk’s role with the Department of Government Efficiency (DOGE).

Deliveries in the first quarter totaled 336,681 units, missing even JPMorgan’s bearish estimate by over 18,000 vehicles, or 5.2%.

Compared to the Bloomberg consensus forecast of 390,343, the miss was more than 53,000 units, or nearly 14%. The results also marked a 13% year-over-year decline and were the weakest since Q2 2022.

JPMorgan analysts said the scale of the drop suggests they “may have underestimated the degree of consumer reaction.”

The stock initially traded down on the results, but reversed sharply after Politico reported that U.S. president Donald Trump had privately said Musk would be stepping back from his government role.

“That government role, of course, has contributed to the controversy surrounding the Tesla brand,” analysts led by Ryan Brinkman noted.

That report was later denied by Vice President Vance, who called it “total fake news.”

“What does seem clear, however, is that the trend in Tesla sales is worse than we and the market had appreciated, prompting us to lower our already below consensus estimates accordingly and to expect consensus to decline further, toward our new lower estimates,” the analysts added.

JPMorgan now expects Q1 2025 EPS of $0.36, down from $0.40 previously and below the consensus of $0.46. The full-year forecast has been cut to $2.30, versus consensus at $2.70. That compares to an all-time high of $8.41 reached in late 2022.

The delivery outlook has also been revised downward. The bank now sees 1.715 million units for the full year, compared with 1.775 million previously.

The analysts warned of further downside risk, especially in the second quarter, where current consensus implies a 32% sequential increase—well above seasonal trends.

“We continue to see large downside to our $120 December 2025 price target,” they said. Tesla shares last closed at $264.10, more than double JPMorgan’s price objective.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.