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Investing.com -- Tillys Inc (NYSE:TLYS) stock rose 3.6% in Monday’s trading session after the apparel retailer announced the appointment of Nate Smith as its new President and Chief Executive Officer, effective August 18, 2025.
Smith, who currently serves as Chief Executive Officer at Marolina Outdoor, Inc., will also join Tillys’ Board of Directors. The leadership change comes as company Co-Founder Hezy Shaked transitions from his current role as President and CEO to Executive Chairman.
Smith brings extensive industry experience to Tillys, having previously served as President, Americas at Boardriders, Inc. from June 2017 to April 2024. His background also includes executive positions at Oakley, Inc., IPATH Footwear, and Patagonia, following eight years of service in the United States Navy.
In the company’s announcement, Shaked expressed confidence in the new appointment, stating, "We believe Nate’s combination of robust industry experience, core values, and strategic vision will help revitalize our brand and drive further improvements in our business during this important time."
Smith commented on his new role: "I am honored to have the opportunity to lead a company like Tillys. Tillys has had a strong track record of success over its 43-year history, and I am excited to work with Hezy, the Board and the team to revitalize and build upon that history."
The market’s positive reaction suggests investors are optimistic about the leadership change as Tillys looks to strengthen its position in the competitive retail landscape.
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