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Investing.com -- Unilever (LON:ULVR) has signed an agreement to sell its Graze snacking business to Katjes International, the company announced Monday.
The healthier snacking brand, which Unilever acquired in 2019, will become part of the Candy Kittens group in the UK. Financial terms of the deal were not disclosed.
Under Unilever’s ownership, Graze transformed from a primarily Direct-to-Consumer brand to one with a strong retail store presence in the UK.
The company also updated its visual identity and improved profitability while continuing to grow in the retail channel.
The sale aligns with Unilever’s strategy to focus on three global food categories: Condiments, Cooking Aids & Mini Meals, and Unilever Food Solutions.
The company has stated its ambition is to deliver consistent, top-tier performance in its food business by concentrating on areas where it has proven capabilities.
"Graze has transformed into a retail-focused brand which continues to redefine healthy snacking with innovations that stay a step ahead on nutrition, never compromise on taste, and remain true to its distinctive and much-loved style," said Georgina Bradford, UKI Foods General Manager at Unilever.
The transaction is expected to be completed in the first half of 2026, subject to usual closing conditions.
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