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Investing.com -- Unity (NYSE:U) stock rose 5% Wednesday after the company announced a partnership with Epic Games to bring Unity games into Fortnite and provide Unreal Engine support for Unity’s cross-platform commerce platform.
The collaboration will allow developers to publish Unity-created games within Fortnite’s ecosystem, which boasts over 500 million registered accounts worldwide. This gives Unity developers access to Fortnite’s massive player base and participation in the Fortnite Creator Economy.
Additionally, Unity will integrate support for Epic’s Unreal Engine into its cross-platform commerce platform in early 2024, providing Unreal developers more options for managing digital catalogs, payment providers, and web shops across PC, mobile, and web platforms.
"We’re excited to partner with Epic Games to create more opportunities for game developers around the world," said Matt Bromberg, President and CEO of Unity. "Choice and open systems create growth for everyone in the gaming ecosystem."
Tim Sweeney, Founder and CEO of Epic Games, emphasized the importance of interoperability, stating, "Just like the early days of the web, we believe that companies need to work together in order to build the open metaverse in a way that’s interoperable and fair."
The announcement came during Unite, Unity’s annual developer conference, which brought together over 1,500 developers. Both companies indicated they will share additional details about the partnership and product timing next year.
The market responded positively to the news, with Unity shares climbing 5% as investors recognized the potential for expanded reach and revenue opportunities through access to Fortnite’s massive user base.
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