June's AI-picked stock updates now live. See what's new in Tech Titans, up 28.5% year to date.Unlock Stocks

Vegans see green shoots in meat-loving Nigeria

Published 06/02/2020, 15:51
Updated 06/02/2020, 15:55
© Reuters.  Vegans see green shoots in meat-loving Nigeria
NESN
-
BYND
-

By Libby George

LAGOS, Feb 6 (Reuters) - When Nigerian chef Olasore Osidele

became a vegan six years ago, people warned him that cutting out

meat was questioning God's plan.

"I don't want to harm any animal," he said, but some

Christians find not eating meat "almost religiously offensive".

Osidele, 32, said that while many Nigerians still view

eating meat as a status symbol, and indeed part of God's plan,

some are reconsidering.

In the United States and Europe, meat replacement proteins

are now big business. Beyond Meat BYND.O is worth nearly $7

billion and Burger King BKCBK.UL and McDonald's MCD.N are

offering or testing meat replacements.

In Nigeria, none of the major restaurant chains offer meat

substitutes and meat consumption is growing, according to the UN

Food and Agriculture Organization. A survey by market research

company Street Bees said just 14% of Nigerians were confident

they could give up meat.

But there are green shoots. Activists say Nigerians are

becoming more health conscious. Clashes between cattle herders

and farmers in central Nigeria's "Middle Belt" are drawing

attention to the impact of beef production. And companies are

creating affordable meat replacements.

In the leafy garden of the Veggie Victory restaurant in

Lagos, two dozen people gathered on a steamy Saturday evening to

eat vegan food and exchange recipes.

Restaurant owner Bola Adeyanju, 40, said she had gone from

giving away food in 2013 to sceptical passers-by to delivering

dozens of meals daily to paying customers.

Adeyanju and her husband created an affordable soy-based

meat substitute called Vegetarian Chunks, designed to mimic

local favourites such as suya – a spicy, chewy barbecue – and

nkwobi, a dish usually made with cow leg.

They are now selling thousands of packs a month for 600

naira ($2) each across the country.

"People are really curious about a healthy lifestyle, and

people are curious about climate change," she said.

With a population of 200 million, Nigeria is attracting

attention. Nestle SA NESN.S said last month it is testing

affordable meat replacements for developing markets, where the

global food company generates 42% of sales.

Nigeria's Chi Farms Limited recently began marketing its own

veggie burger, which it aims to sell for less than chicken or

beef. The factory is ready to produce up to 50,000 patties per

month.

"We're using locally available raw materials," said Dr

Johannes Flosbach, general manager at Chi Farms. "It's not only

the idea of having a trend, but it's contributing to food

security."

(Additonal reporting by Silke Koltrowitz in Zurich; Editing by

Giles Elgood)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.