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Investing.com -- Veritone Inc (NASDAQ:VERI) stock rose 4% Tuesday after the enterprise AI solutions company announced a licensing agreement with ESPN for NCAA Division I Championships audio content.
The deal will enable ESPN to monetize its audio archives by providing content creators access to audio from telecasts of historic games, post-game interviews, and crowd reactions. Content creators, including advertisers, documentary filmmakers, and production companies, will be able to license this audio content through Veritone’s platform.
"By leveraging Veritone’s client base and extensive licensing experience, ESPN is making historic and culturally significant collegiate sports moments from its audio archive more accessible than ever before," said Ryan Steelberg, CEO of Veritone.
Veritone’s platform will make ESPN’s library content discoverable and easy to license, creating a one-stop solution for content creators while ensuring ESPN maintains approval rights and control over its content.
The agreement represents another step in Veritone’s strategy to strengthen its position at the intersection of sports and content licensing. The company’s AI-driven solutions help transform static archives into recurring digital revenue streams for major brands.
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