What is the impact of potential LBO bid for EA on Nintendo and Sony

Published 29/09/2025, 13:40
© Reuters.

Investing.com -- A potential $50 billion leveraged buyout (LBO) of Electronic Arts could disrupt the global gaming landscape and sharpen investor focus on Japanese publishers such as Nintendo and Sony, according to brokerage Jefferies.

The firm’s analyst Atul Goyal said the deal, if completed, would be the largest LBO in gaming history and “a watershed for global gaming.”

EA’s stock jumped 15% on the news, while Take-Two gained 4%.

For Nintendo and Sony, the implications center on scarcity value and strategic positioning. With fewer investible game companies left, Japan’s IP-rich publishers stand out.

Goyal argues that “a $50B enterprise value for EA would reset scarcity premia for scaled publishers and could catalyze strategic responses among Japan- and APAC-based peers”.

Nintendo, with its strong portfolio of franchises, powerful platform, and broad fan base, is viewed as a prime beneficiary. Its ability to monetize catalog content and reinforce customer lifetime value puts it in a strong position as valuations shift higher.

Similarly, Sony’s combination of platform strength and diversified IP is expected to draw renewed investor appreciation of its earnings durability and optionality.

The backdrop also demonstrates how Japanese publishers’ strategies intersect with broader industry trends. EA’s reported deal underscores the premium placed on multi-franchise portfolios with recurring revenue streams.

Companies like Nintendo and Sony are seen as well-positioned to capture that premium, while also potentially accelerating growth investments and alliances.

Goyal pointed to moves such as Sony’s equity tie-ins and Bandai Namco’s 600 billion yen investment plan as evidence of readiness to deploy capital into fan engagement ecosystems.

In this context, the potential take-private of EA not only raises scarcity value but could also act as a catalyst for Japanese gaming leaders to reinforce their positions in cross-media, platform-driven IP strategies.

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