Wolfe upgrades Roblox as it sees catalysts from ads and regional pricing

Published 22/08/2025, 14:24
© Reuters

Investing.com -- Wolfe Research upgraded Roblox Corp (NYSE:RBLX) to Outperform from Peer perform and lifted its price target to $150, pointing to new revenue streams from advertising and regional pricing that could accelerate growth.

The broker raised its 2026 bookings and EBITDA estimates by 7% and 13%, respectively, forecasting that regional pricing will add about $318 million in bookings and advertising about $300 million in gross revenue. Its estimates now sit 9% and 8% above Wall Street consensus.

Wolfe said Roblox is benefiting from “platform flywheel” effects such as improved search and discovery, faster content creation, pricing optimizations, and early-stage ad revenue.

The firm said Roblox’s push into new gaming categories and AI-driven content should further support user and revenue growth, with a long-term target of reaching one billion daily active users from 112 million today.

The analysts acknowledged risks around stock-based compensation, safety controversies and regulatory scrutiny, but said those have historically not altered the company’s fundamentals.

At about 36 times 2026 EBITDA, Roblox trades below comparable gaming and internet peers on a growth-adjusted basis, Wolfe said.

The firm’s $150 target is based on a 50x multiple of 2026 EBITDA, reflecting what it called Roblox’s “long runway for durable growth.”

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.