YouGov expects full-year results in line with forecasts

Published 05/08/2025, 09:04
© Reuters.

Investing.com -- YouGov PLC (LON:YOU) announced Tuesday that its performance for the year ending July 31 is expected to align with market forecasts, with its Data Products division returning to growth and progress continuing on cost-saving initiatives.

The data analytics company anticipates reporting strong revenue and adjusted operating profit for the year, which includes the first full-year contribution from its CPS acquisition, now rebranded as YouGov Shopper.

On an underlying basis, excluding acquisitions and currency effects, revenue growth was modest, matching previous guidance from the company.

The Data Products business is projected to deliver low single-digit underlying growth, supported by steady renewal rates and new client wins throughout the year. Management stated that their focus is on maintaining this momentum and enhancing product offerings in the coming year.

YouGov’s Research division showed only modest growth, with performance hampered by weaker demand in the Europe, Middle East and Africa region and from the government sector.

The YouGov Shopper unit performed slightly better than expected, backed by ongoing investment in new initiatives aimed at driving future growth.

The company reported it remains on track to achieve annualized cost savings of £20 million under its optimization plan launched at the start of the year, with 70% of the target already realized in the current financial year.

Looking forward, YouGov described its stable performance and outlook for 2026 as encouraging, though it cautioned that client budgets remain under pressure in a volatile market. The group plans to continue focusing on high-quality data products and innovation to drive medium-term growth.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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