BNY Mellon at Morgan Stanley Conference: Strategic Growth Insights

On Wednesday, 11 June 2025, Bank of New York Mellon (NYSE:BK) participated in the Morgan Stanley US Financials Conference 2025. Jim Crowley, Global Head of BNY Pershing, outlined strategic priorities focusing on growth, innovation, and serving wealth managers. While highlighting advancements in AI and alternative investments, Crowley acknowledged the challenges in the competitive RIA market.

Key Takeaways

• BNY Pershing’s WOVE platform aims to enhance advisor productivity with projected revenues of $60-70 million in 2025.
• AI initiatives, including the Eliza platform, are integral to improving business operations and client experiences.
• BNY Pershing is targeting billion-dollar-plus RIA firms, emphasizing their unique value proposition in a consolidating market.
• The company is preparing for the adoption of tokenized assets, although crypto is not a current focus.
• A recent reorganization into 15 groups aims to optimize operations and integrate technology partners.

WOVE Platform

• Designed to solve advisor productivity challenges by integrating disparate technologies.
• Generated $30 million in revenue in 2024, with a target of $60-70 million in 2025.
• Offers multiple revenue streams: app usage, account fees, and asset-based pricing.
• 52 firms are currently enabled on WOVE, with more in the pipeline.
• Custodian-agnostic, allowing broad usage across different custodial relationships.

AI Initiatives

• BNY’s Eliza platform has seen 90% employee engagement, with 13,000 creating AI agents.
• AI tools improve RFP response times and enhance financial planning.
• AI is seen as crucial for future wealth management, with broad potential applications.
• 4,000 employees have moved to a platform operating model to leverage AI efficiencies.

Industry Dynamics and RIA Consolidation

• Larger RIAs drive 80% of market growth, with a consolidation growth rate 1.5 times that of traditional firms.
• BNY Pershing focuses on billion-dollar-plus RIAs, currently partnering with 600 of 1,200 such firms in the U.S.
• The firm assists in mobilizing breakaways to join or establish new RIAs.

Alternative Investments and Digital Assets

• Increasing interest in alternatives like private assets and real estate among RIAs.
• BNY Pershing is enhancing infrastructure to support these asset classes.
• Ready to custody tokenized assets, anticipating imminent adoption despite no current transactions.

Operational Updates

• Transitioned to a platform operating model on March 26, 2025, reorganizing into 15 groups.
• Integration of technology partners and creation of over 100 pods within Pershing to transform operations.

In conclusion, BNY Mellon demonstrated a strategic focus on innovation and growth at the Morgan Stanley US Financials Conference 2025. Readers are encouraged to refer to the full transcript for more detailed insights.

Full transcript - Morgan Stanley US Financials Conference 2025:

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: For important disclosures, please see Morgan Stanley Research disclosure website at morganstanley.com/researchdisclosure. The taking of photographs and the use of recording devices is also not allowed. If you have any questions, please reach out to your Morgan Stanley sales representative. Okay. So thanks, everybody, for joining us this afternoon.

We are pleased to have with us Jim Crowley, Global Head of BNY Pershing. Pershing is the largest business at BNY and sits in the Market and Wealth Services segment. It has the highest revenue growth rate and the highest pretax margin for the company.

Jim Crowley, Global Head, BNY Pershing: I don’t know if that’s exactly right, but we’re doing okay. Thank you for the compliment though.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay.

Jim Crowley, Global Head, BNY Pershing: I’ll take it.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. Just so you know, Pershing provides execution, clearing, custody, business and technology solutions, delivering operational support to broker dealers, wealth managers and RIAs globally.

Jim Crowley, Global Head, BNY Pershing: Yes. Okay. Thank you.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: I got that right.

Jim Crowley, Global Head, BNY Pershing: You got that right, Betsy. Thank you.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: All right. Jim, could you take us well, we’re going to go through the products as we have the Take us through the strategic priorities you have. You did take on this role about six years ago?

Jim Crowley, Global Head, BNY Pershing: July of twenty nineteen, just in time for COVID.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Oh, great. So you could work from home while heading a new division

Jim Crowley, Global Head, BNY Pershing: or year new to heading a Or something like that.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Great. I’m sure there’s a lot that’s evolved since then. Pre COVID seems like a long time ago. But tell us about your strategic priorities today.

Jim Crowley, Global Head, BNY Pershing: Yes. Well, thank you, of all, Betsy and Morgan Stanley for having us. It’s a real privilege to be here. So maybe as quick background for everyone. We are the largest business inside of BNY and it’s our privilege to serve about 1,300 different intermediaries around the world.

And those intermediaries have about 8,000,000 client accounts on our platform and about $2,700,000,000,000 of assets. And BNY globally has about $3,000,000,000,000 of assets when you add back in our BNY wealth business to our total wealth assets on the platform. So we have this really cool seat to sort of see what’s going on in the wealth industry. And when it comes to priorities, I would say that the priority is about growth. I don’t think that would come as a surprise to anyone.

I would say the priority would be Dermot’s North Star, about positive operating margin. You talked about that earlier. But for us, it really is about growth. And I would say even more broadly and importantly, it is how do we sort of show up in the marketplace? Because custody is at our core as a service, but really what is different about what we do is all the variety of things in the BNY ecosystem in terms of solutions that we can offer those clients that you spoke about.

And that’s what we think really differentiates us. And that, in terms of like strategic priorities, is how do we sort of show up in the market, how are we able to sort of help our clients grow.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. So we’re going to unpack that as we go through the questions. But I also I realize you recently hosted your flagship Insight Financial Advisory Conference, right, being off of the wealth team here. And what were some of the key themes that came out of that conference?

Jim Crowley, Global Head, BNY Pershing: Yes. So again, just sort of like unpacking that a bit more. Insight is an event we host we had it this year at National Harbor, 2,000 attendees, actually a few more than 2,000 attendees. We bring together a variety of different product providers as well as sponsors that attend that event, but about 2,000 clients. And that’s really obviously who we want to sort of speak to.

And this year it was I think different than I know it was different than every year prior. And this was the 20 or 20 year we’ve had this event. This year we showed up for the time as BNY rather than as just a business within the BNY ecosystem. And that was really cool about the event because this year we had our asset servicing team there. We had our investment management team there.

We had our treasury services team there. So we brought together all of those sort of all of my partners and colleagues who really are in the wealth ecosystem in different ways and different forms, but really to demonstrate how BNY can show up differently for the wealth managers that we serve.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: So you came this year with a broader product set.

Jim Crowley, Global Head, BNY Pershing: Much broader product set and you’ll have to come one year. The really interesting thing that we do, not different than a lot of other sort of big events, is that we have an expo. And in that expo, we allow people to sort of and advisors to have a real life experience and really immerse themselves into what it means to sort of be a client of BNY and all the different things that we do. Because as you’ve heard us say before, the best way that we can grow is to do more for our clients. It’s one of Robin’s pillars to be more for our clients.

And so as part of Insight, that’s exactly what we’re trying to do is to introduce to our clients the more things that we can do at BNY to help them grow.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: And what was the driver of doing that? Is it of bringing all the different services to the Insight Conference this year? Is WOVE a part of that?

Jim Crowley, Global Head, BNY Pershing: WOVE was absolutely a part of it. And thanks for the product name mentioned. But for those of you who may not know what WOVE is, it’s a platform that we launched two years ago at Insight. What we are striving to do with WOVE is to solve what we think think is a pretty significant industry challenge, which is the advisor sort of productivity. Our mission is to help advisors serve more people.

And the Wove platform, when we set out to do this, we were looking for sort of breakout growth ideas. And what we learned is that 60% of advisors are frustrated by the technology that they use because of the disparate pieces and they spend 70% of their time doing administrative tasks. So what better way we thought to do something great for advisors to help them serve more clients and more people, but to sort of help them get at that big problem. And so we launched WOVE two years ago. It is the entire ecosystem, if you will, that an advisor would need to run their practice from CRM all the way to billing.

And what we decided to do was design a system that was put together with sort of best of breed partners in that continuum, but a couple of sort of grounding principles. One is that all the data and all of the apps in the ecosystem had to be interoperable and that we wanted it to be multi custodial. So the concept is that an advisor would have a single pane of glass for everything from CRM all the way to billing and they could run their business that way. And importantly, because we didn’t want to sort of tell firms they had to totally disrupt their technology stack. What we said was that we’ll build this in such a way that it can be modular and so while we picked best of breed partners to be part of the WOVE platform, it can be modular too.

So if someone only is sort of seeking out a tax transition application or someone’s only seeking out a model marketplace, they can sort of lift that particular app out of the Wove platform and execute on that. And so that’s the big sort of target market for Wove and we’re going forward.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: And do I have it right that Wove drove in 2024 an incremental $30,000,000 in revenues?

Jim Crowley, Global Head, BNY Pershing: That’s correct. And the target, which we are on track for, for 2025, is an incremental 60,000,000 to $70,000,000 of new revenues. And more broadly, that’s made up of different revenue sources. And so that’s another one of the keys. If you think about our business model, how do we sort of build our economic model?

We can build it through selling technology apps. We can build it through adding assets to the platform. We can build it through adding balances to the platform, accounts to the platform. So that’s the other cool sort of thing about our business. You talked about our margin at the very top.

We have a high degree, a high level of recurring revenues. And so it allows us to continue to invest in the business and to continue to innovate and deliver products like Wove.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. So that’s 24,000,000 is $30,000,000 and then an incremental 60,000,000 to 70,000,000

Jim Crowley, Global Head, BNY Pershing: And 25,000,000

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Right. So running at the high end at $100,000,000 So we should see that in the numbers as we go well, I guess But as we go through the years

Jim Crowley, Global Head, BNY Pershing: to see that materialize, yes.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. Because is there any seasonality in it? Or should we just assume it’s quarterly run

Jim Crowley, Global Head, BNY Pershing: The seasonality that is in it is only as fast as we can enable clients to get them on the platform. So no real seasonality to it from an earnings perspective. It’s just a function of how quickly we can enable clients on the platform.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: And so underlying question that I’m asking here is how big can WOVE get if we look out to end state?

Jim Crowley, Global Head, BNY Pershing: So that’s a great question. We did, when we came up with the thesis for WOVE four years ago, we believed that it was a breakout growth idea. Now we’ve gone really fast to get a product to market and actually when we started to build to when we got product to market was just one year. And so we were in market. We started to build in 2023.

We were in market in 2024 and we just had our just passed our anniversary. The total addressable market, again back to this point that Robin talks about a lot, which is being more for our clients. We have got 1,300 clients, roughly half of them are US wealth firms, actually a bit more than half are U. S. Wealth firms, that’s RIAs and hybrid broker dealers.

So that captive group is all potential opportunity for us. But the other thing about Wove is that we’re custodian agnostic. And so you do not have to do custody with BNY in order to take advantage of the Wove platform. And we’re having some very interesting conversations with firms around the edges of how we might put Wove in their tech stack or major pieces of it in their tech stack.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. And so when you think about your installed base clients right now, what percentage have taken up the Wove platform?

Jim Crowley, Global Head, BNY Pershing: It’s relative to the total number, it’s a big denominator. And what we’ve reported, I think, so far is 52 firms are enabled on Wove. We do have a backlog of firms that we are in the process of enabling. So we’ve got quite a long runway. And the numbers that we’ve talked about already are relatively small given what we believe the total addressable market might be.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: And the revenue model here is app usage, is that it?

Jim Crowley, Global Head, BNY Pershing: It’s multi. There are multiple parts to the revenue model. It’s app usage, Every sort of client that might be onboarded could be paying account fees. They could be adding balances to our Choice Money Market Fund program. They could be adding assets to the platform under a basis point pricing model.

So there are three or at least three, maybe four sort of substantial revenue streams from the product.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. And so attracting those new clients is important for driving this incremental revenue?

Jim Crowley, Global Head, BNY Pershing: Attracting new clients is always important.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Yeah, yeah, yeah. Okay, very good. What other areas of innovation can you talk about that you’re thinking about working on in driving top line growth for Pershing?

Jim Crowley, Global Head, BNY Pershing: Well, I’m sure everyone that sat in this chair has talked about AI. So this is the year for AI at Everyone at BNY. We have roughly 90% of our employees now have signed up on our own AI platform called Eliza, which is our own hub. 13,000 employees have created their own agents. So I’ve created my own, I’ve created three agents now.

And I’ll give you a real sort of commercial example how agents are working in AI for BNY. You receive an RFP that could be hundreds and hundreds of questions with a really tight timeline to sort of respond to that. Submitting that RFP document into an AI tool, which we have, you can get good drafts of RFP response very, very quickly and allow people to sort of add real value to an RFP. For me, I’ve put my own goals into the AI, my AI agent. And I write a weekly report to Robin and in my weekly report versus my AI agent can tell me how I’m doing and what I need to focus on.

So it has real sort of commercial impact for us. That’s just like a personal example. I gave you an example about how institutionally with RFPs, we have AI embedded in our financial planning tool in Wove. We’re partnered with a company called Conquest Planning. And in Conquest Planning, they have an AI tool.

And the really cool thing about this financial planning tool is it allows an advisor to do a plan in what normally may take a couple of hours and literally minutes, fifteen, twenty minutes they can have a plan done. So it really zaps up what their productivity rate can be and it really does sort of help us sort of think about what our addressable market is with financial planning because we haven’t talked about trends yet in the industry, but as more and more firms shift from brokerage to advisory, planning is going to be a big part of that. And now if you look at our book of business, more of our clients, more than 50% of our clients’ books are advisory versus brokerage based. And more and more of those advisory books, more than 50% of those advisory books are using outsourced investment management tools and capabilities, another BNY opportunity for us to do these things at scale. But planning led AI is something that really gives us commercial scale and our clients.

Okay.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Excellent. And so that is already embedded?

Jim Crowley, Global Head, BNY Pershing: Embedded, yes.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. And then as you look even further out, the innovation that you’re anticipating is coming off of the AI investment that you’ve made already?

Jim Crowley, Global Head, BNY Pershing: Yeah, I think it’s going to the use cases for AI in the wealth management business are going to continue to evolve. And at Insight last week I talked to the group in my opening remarks and I did mention how AI is sort of transforming BNY and I made the comment that this could be the BlackBerry moment for us if we don’t embrace AI. Not that we believe that AI is going to take over wealth management. That’s not what I’m saying at all. What we believe though, and I know that Morgan Stanley is very much on this track as well, that AI is going play a much, much bigger role in terms of how do we interact, how an advisor interacts with their clients and how we operate our business going forward.

So I think the use cases are they’re only limited by what we can think of and how creative we are with prompts.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Since we’re on AI, can we talk a little bit about the efficiency driver portion of it in terms of that expense ratio, that margin that you alluded to?

Jim Crowley, Global Head, BNY Pershing: Well, look, I’ll give you another sort of great classic example. Platform operating models and what we think about at BNY and how we sort of run the business more efficiently, we’re thinking about how do we sort of realign the entire institution to bring expertise in a specific area into one place rather than in multiple places at BNY. It focuses the expertise, it focuses the investment and it drives the efficiency that you just talked about. But even probably more importantly or just as important, it creates a much better client experience and with better client experience, better service levels, it sort of gets new business. And so AI is going to play a big part as we think about how do we do all those things within platform operating model.

And I should also sort of mention that Pershing, the classic sort of Pershing business is now fully in the platform operating model. We moved 2,800 or so people. No, actually, it’s more. It’s closer to 4,000 people into the platform operating model. And so when you think about Classic Courage now, it isn’t the business that does everything from start to finish in the wealth management business.

We outsource things like clearing to another enterprise platform inside of the platform operating model of BNY. So all those things are going play a bigger part in us running it more efficiently.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. But you moved on to the platform last year?

Jim Crowley, Global Head, BNY Pershing: We moved in 03/26/2025. So we just moved in. And the big thing for us is we’ve organized, reorganized the Pershing business into 15 different groups now. We’ve brought in all of our technology partners. We have a couple 100 different pods inside of the Pershing business.

And so this is really going to sort of change the way that we operate the business.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: So that efficiency benefit will be rolling through your business over the course of the next year?

Jim Crowley, Global Head, BNY Pershing: Yes. Okay. Yes.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: All right.

Jim Crowley, Global Head, BNY Pershing: And it will continue to tune and refine it as we find more opportunities to sort of do things as the broader BNY evolves with the different areas of expertise that we have.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: All right, well thank you for contributing to the goal of positive operating leverage.

Jim Crowley, Global Head, BNY Pershing: Yes. We’re reminded quite frequently.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Yes. And you did mention we haven’t yet talked about the industry dynamics. So that would be useful get your point of view on that. And RIA consolidation and how that impacts your business.

Jim Crowley, Global Head, BNY Pershing: Yeah. So a couple of things on this, and I’ll start where you ended with RIA consolidation. We had some of that insight and this is kind of one of the other cool things of being at events where you bring great sort of thought leaders together. In particular, we had a couple of the private equity firms there who are strong partners because of their ownership in the wealth space. And one of the partners was talking to us about what’s going on in the RIA business.

And just to sort of step back for a the eightytwenty rule is definitely applicable here, which is that 20% of the RIAs are driving about 80% of the growth in the RIA business. So the larger RIA firms are growing much faster than the mid to smaller sized firms. That’s not news to anyone in this room. But what might be news to some of you in the room is that when you think about the RIA consolidation business, the growth rate of that, those firms is about 1.5 times greater than a traditional RIA firm that is not going through any inorganic growth activity. And so we believe that that consolidation is going to continue to sort of carry forward and the reason why is because organic growth is a challenging thing in the RIA business and where it really is concentrated, where scale gets created and where there’s capital sort of fueling that M and A, which fits into our strategy, Betsy, which is our ideal client or our optimal client is the billion dollar plus firm.

We know that we can’t be everything to everyone. And so given the BNY franchise and our go to market strategy, we’re more, I think, better prepared to serve professionally managed, growth minded, large RIA firms with all the sort of things that we bring to the table. And so that sort of fits right in with our strategy because there are lots of RIAs. There are about 20,000 RIAs in America. About 1,200 of those firms are billion dollar plus firms.

So we know exactly who we want to serve and how we want to serve them. So that’s the thing around sort of megatrends is this continued consolidation, which is going to happen. The breakaway business is going to continue. I don’t say that too loudly. Maybe I’m at a Morgan Stanley conference.

But the breakaway business is going to continue to be important to us. And the thing about breakaways, which we are excited about is that breakaways don’t have a custodial relationship. So they’re not embedded within the custodian yet. So that always leaves an opportunity for us to sort of capture breakaway opportunities and the way that BNY now can sort of mobilize itself and help breakaways, again, I don’t know if I should be saying this loudly in this room, but help breakaways join either another firm or stand up their own RIA, it really is meaningful. And technology plays a big part in how the digitization of documentation and how quickly we can sort of mobilize around that now makes it much easier for a firm to think about that.

And when you bring platforms like WOVE into the sort of narrative and when you can bring things like outsourced investment management into the conversation, it really does sort of help that dialogue, that narrative, that value prop that we have for breakaways. And so M and A is going to continue. The breakaway business is going to continue. And then the last thing, I sort of touched on this a moment ago that we feel strongly about is the outsourced chief investment officer role is going to continue to sort of be a practice where RIA firms in particular, they don’t differentiate themselves by or through investment management performance. They differentiate themselves by being a provider of holistic services to their clients that they’re serving, whether it’s tax preparation, philanthropy, trust estate work, legal work.

And so they’re focusing their time, attention, energy and capital and collection of all of these services. And so that’s the thing where we believe that another sort of area with outsourced CIO work, we can help firms do more of that.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay, very good. So consolidation, a positive for you?

Jim Crowley, Global Head, BNY Pershing: Consolidation, a positive. You win some, you lose some. But more and more, we do business with the largest firms. We’re in a very privileged position with many large clients that have been with us for decades. And so we’re excited about it.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. And can you give us a sense as to the size of the RIA that you need for a

Jim Crowley, Global Head, BNY Pershing: breakeven or the size to hurdle your return needs? Sure. That’s why we’re focused on large RIA firms. The hurdle rate with an RIA less than $1,000,000,000 is obviously much higher. And so we are focused on we do a client P and L.

This may not surprise you. We do a P and L on every deal that we do. And so that we know walking in that what the hurdle rate is and what the expectation is. Now the market’s evolving very quickly as cash programs change, as the way clients bill for services change. So we remain really nimble when it comes to pricing, when it comes to all the other economic levers and relationships.

But when we sign an agreement, we believe it’s got to be a win win for both parties. Otherwise, you can’t continue to invest and innovate.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: And what percentage share of your market would you say you have today?

Jim Crowley, Global Head, BNY Pershing: It varies by market segment. So in the broker dealer business, we’re clearly, I think, number one in terms of market share relative to our competitors. In the RIA business, there are two large incumbents that have been in the business forever. I’m trained not to say their names. But they’ve got great market share.

Both are great competitors. Their business model is very different. They both have got direct to consumer businesses and a variety of other businesses. And again, even though we’re number three in terms of like market share by the number of RIAs that we serve, our optimal client is that $1,000,000,000 RIA. There are 1,200 of them.

We do business with 600 of the 1,200. So we know who we, again, we know who we want to serve. We know frankly, who we don’t want to serve. We know what our hurdle rate is. And again, we think that we’re uniquely aligned with on a values perspective of what they’re trying to achieve in their strategy and their business.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: And could you talk a little bit about how you are expanding what you offer to the clients in terms of products. And I’m thinking about alternatives. Also, I’m wondering about crypto as Genius Act rolls its way through Congress. How are you positioning for that?

Jim Crowley, Global Head, BNY Pershing: Sure. So I talked a little bit about this at Insight as well. So it’s interesting. Crypto is not sort of a thing that the RIA community has been coming to us and asking us to help them with. But they certainly are coming to us and asking us about alternatives, private assets, private credit, private equity, real estate, what infrastructure, whatever the asset type is or class is.

And we’re working hard on making certain that that custodial and that processing of those asset classes is really a seamless process. It really is a very sort of difficult process today. We have, as I said, dollars 3,000,000,000,000 of assets on our wealth platform. It’s a small fraction in the private asset alternative class. We think it’s going to be much more in the years ahead.

And so what we are doing now is that we’re working on all the things that we need to do from an infrastructure perspective to make certain that the custodial process works, to make certain that we’re getting great reporting from the general partners in those asset classes and to make certain that the client experience in terms of what the application process might be, if it’s an app process document or what the exchange if it’s an exchange traded product, what that experience is. And so, again, it’s an area of focus for us given the area of focus for the wealth management industry. And this is something that, I heard the other day, which is quite interesting, maybe news to some of you, that last quarter was the first quarter that retail issuance of alternatives, exchange traded alternatives exceeded non registered product. And so the marketplace is trying to figure out how to deliver these products more and more to, what I’ll call sort of retail or wealth marketplace. And as a custodian and a service provider, we are again sort of working hard on trying to make certain all the building blocks are in place and the client experience is really what it should be.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay, great. And is there any operational improvements that need to be made to do that?

Jim Crowley, Global Head, BNY Pershing: Absolutely. Okay. So yeah, there are absolutely operational things, improvements that need to be made. And I say that more broadly, it’s not just a BNY thing. I think it’s an industry thing that we all have to get better at making that experience better.

It’s the same thing for GPs. I think that they’ve got to make the products easier for advisors to understand what it is that they’re selling. So as you know, there’s a lot of effort going into what the educational process is for advisors, the awareness of what the products are, what the features are, liquidity and so We’ve got a long road still with Alt, but we’re excited about it.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: And how are you thinking about the possibility for Alt in retirement accounts?

Jim Crowley, Global Head, BNY Pershing: Not my area of expertise. I think that there’s a lot of momentum. The whispers that I hear is that there’s a lot of momentum for maybe private credit to be a product introduced into retirement qualified plans. But it may be more broad.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. And then separately, digital assets generally, not just crypto, but tokenized assets. Thoughts there? Is the platform ready to roll those out?

Jim Crowley, Global Head, BNY Pershing: So we’re there, right, in terms of tokenized assets and being able to custody tokenized assets. Again, this is something I talked about at Insight. The tokenization of traditional assets is something that we clearly believe is going to be a trend going forward. And having the ability to sort of process tokenized assets and other forms of digitized assets is going to be something that’s for sure going to be part of our ecosystem.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: So you’re ready to roll that if you need it now?

Jim Crowley, Global Head, BNY Pershing: BNY Broadly is ready to roll that now. And we, within Pershing, we don’t have any clients yet who are sort of transacting in tokenized assets, but I think the day is not far away.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Okay. Well, great. Thank you so much, Jim, for joining us today.

Jim Crowley, Global Head, BNY Pershing: Betsy, thank you.

Betsy, Morgan Stanley Sales Representative, Morgan Stanley: Pleasure.

Jim Crowley, Global Head, BNY Pershing: Thank you.

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