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AppFolio Inc. (APPF) reported strong financial results for the second quarter of 2025, showcasing a 19% year-over-year revenue growth. The company’s performance was driven by significant gains in its core solutions and value-added services. According to InvestingPro data, AppFolio maintains excellent financial health with a score of 4.31 out of 5, while three analysts have recently revised their earnings estimates upward. Despite the positive results, the stock saw a slight dip of 0.4% in aftermarket trading, closing at $224.45, reflecting mixed investor sentiment.
Key Takeaways
- AppFolio’s Q2 2025 revenue increased by 19% to $236 million.
- Non-GAAP operating margin stood at 26.2%.
- The company launched new AI-powered solutions, enhancing operational efficiency.
- AppFolio initiated a $300 million stock repurchase program.
- The company provided a full-year revenue guidance of $935-$945 million, indicating 18% growth.
Company Performance
AppFolio demonstrated robust growth in Q2 2025, with revenues reaching $236 million, marking a 19% increase compared to the same quarter last year. This growth was consistent across its core solutions and value-added services, both contributing significantly to the company’s top line. The expansion of AI-powered solutions, such as Realm-X Performers, has positioned AppFolio as a leader in property management software, further differentiating it from competitors.
Financial Highlights
- Revenue: $236 million, up 19% YoY
- Core Solutions Revenue: $52.5 million, up 19% YoY
- Value-Added Services Revenue: $180 million, up 19% YoY
- Non-GAAP Operating Margin: 26.2%
- Cash and Investment Securities: $128 million
Outlook & Guidance
AppFolio provided optimistic guidance for the full year 2025, projecting revenues between $935 million and $945 million, representing an 18% increase. InvestingPro analysis shows analyst price targets ranging from $311 to $375, suggesting potential upside. The company expects a non-GAAP operating margin of 24.5% to 26.5% and plans to continue investing in high-priority initiatives. AppFolio’s upcoming conference in October will showcase further innovations, likely aiming to bolster investor confidence and market position.
Executive Commentary
Adam Halleck, CEO of NorthPoint Asset Management, highlighted the strategic benefits of AppFolio’s solutions, stating, "AppFolio will free our team from task-based silos, allowing us to focus on holistic outcomes and unlocking tangible performance." Kelly Martin, COO of Chamberlain and Associates, remarked on the seamless integration of AppFolio Stack Partners, reinforcing the company’s competitive edge.
Risks and Challenges
- Continued reliance on AI advancements may pose integration and operational risks.
- Market competition in property management software remains intense.
- Economic uncertainties could impact real estate management budgets.
- Execution risks associated with the stock repurchase program.
- Potential regulatory changes affecting AI technologies.
AppFolio’s Q2 2025 performance underscores its strategic focus on innovation and customer-centric solutions. While the company’s growth trajectory remains strong, investor sentiment appears tempered by broader market dynamics and potential risks.
Full transcript - Appfolio Inc (APPF) Q2 2025:
Conference Operator: Good afternoon and thank you for standing by. Welcome to AppFolio’s second quarter 2025 earnings conference call. Please be advised that today’s conference is being recorded, and a replay will be available on AppFolio Investor Relations website. I would like now to turn the conference over to Lori Barker, Investor Relations. You may now begin.
Lori Barker, Investor Relations, AppFolio: Thank you. Good afternoon everyone. I’m Lori Barker, Investor Relations for AppFolio and I’d like to thank you for joining us as we report AppFolio’s second quarter 2025 financial results. With me on the call today is Shane Trigg, AppFolio’s President and CEO. This call is simultaneously being webcast on the Investor Relations section of our website at appfolioinc.com. Before we get started, I would like to remind everyone of AppFolio’s safe harbor policy. Comments made during this conference call and webcast contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and they are subject to risks and uncertainties. Any statement that refers to expectations, projections, or other characterizations of future events, including financial projections, future market conditions, business performance, or future product enhancements or development, is a forward-looking statement.
AppFolio’s actual future results could differ materially from those expressed in such forward-looking statements for any reason, including those listed in our SEC filings. AppFolio assumes no obligation to update any such forward-looking statements except as required by law. For greater detail about risks and uncertainties, please see our SEC filings, including our Form 10-K for the fiscal year ended December 31, 2024, which was filed with the SEC on February 6, 2025. In addition, this call includes non-GAAP financial measures. Reconciliation of these non-GAAP financial measures with the most directly comparable GAAP measures are included in our earnings release posted on the Investor Relations section of our website. With that, I will turn the call over to Shane Trigg.
Shane Trigg, President and CEO, AppFolio: Shane, thanks Lori, thanks Lori and welcome everyone for joining us today. I’m pleased with our second quarter results, which reflect that we continue to win in the market. Revenue was $236 million, growing 19% year over year with non-GAAP operating margin of 26.2%. New business wins, customers moving to premium tiers, and increased adoption of our value-added services demonstrate that as the industry leader, our market is rapidly embracing AI. Upcoming AppFolio joint research with the Institute of Real Estate Management, also known as IREM, shows that in the past nine months there has been a 46% increase in property management professionals’ plans to use AI or agentic technology in the future. That mirrors our team’s experience at this year’s NAA Apartmentalize, the rental housing industry’s largest event, where there was palpable excitement to learn about AI and agentic capabilities.
The innovation we showcased at the event was a powerful demonstration of how we differentiate to win the first pillar of our strategy. Our central AI-native platform architecture enables us to rapidly deliver innovation to customers, helping them seamlessly integrate AI into their everyday workflows so they can achieve peak performance for themselves, their residents, their investors, and every other stakeholder in the real estate ecosystem. We keep pushing what’s possible with our embedded generative AI at AppFolio Realm-X. At Apartmentalize, we announced the introduction of full agentic AI through Realm-X Performers, empowering operators to delegate entire workflows to our technology. For example, Realm-X Leasing Performer engages with prospects, creates and updates guest cards, enables self-scheduling and rescheduling, and seamlessly collaborates with staff members. Similarly, Realm-X Maintenance Performer communicates with residents, asking smart questions to troubleshoot and diagnose issues accurately, triaging repairs.
Realm-X Performers and Realm-X Flows are workflow and action engineering that hold the key to unlocking productivity and performance. Our customers aren’t just seeing the possibilities, they’re living them. Since the beginning of 2025, 96% have utilized one or more of our AI-powered solutions and they are getting tangible performance benefits. Last quarter I shared how Realm-X Flows is maximizing and delivering real performance for our customers, from time savings to improvements in lead-to-showing conversions and lease renewal rates. We’ve seen this play out again in Q2 with customers who adopted our newest Realm-X Flow, collecting rent 56% faster. Realm-X is not just about digitizing tasks, it’s about leveraging the power of technology to get work done in a new way, delivering measurable performance to our customers’ businesses. We expect to hear about more exciting customer outcomes as we announce additional Realm-X Performers throughout the year.
One of our newest customers is NorthPoint Asset Management out of Salt Lake City, managing over 8,000 single and multifamily rental homes on AppFolio Property Manager Max. AppFolio’s pace of innovation and investment in Realm-X were key factors in their decision to switch technology partners. Adam Halleck, NorthPoint’s CEO, shared, "It’s essential that our tools evolve with us as we expand our geographic footprint and portfolio. AppFolio will free our team from task-based silos, allowing us to focus on holistic outcomes and unlocking tangible performance." Our second strategic pillar is deliver value efficiently. One important way we’re extending the value of our platform is through our partnerships. We continue to rapidly scale our AppFolio Stack marketplace, which seamlessly integrates our customers’ preferred software applications with our platform, giving customers more choice and flexibility.
Stack now has 80 partners in the marketplace, including recent additions Amazon Key, Banyan, PlanOmatic, Possession Partner, and Riva Rent. More than 4 million units are connected and 77% of our Plus and Max customers have adopted Stack. Beyond Stack partners, we continue to prioritize owning the moments that matter by helping customers get all the value they need without having to leave the AppFolio ecosystem. We are cultivating partnerships with fintech solutions that address and enhance aspects of the resident experience, a key initiative for us and an important point of differentiation for our property management customers. Examples include our flexible rent partnership with Flex and the launch of several new deposit alternative solutions with Obligo. We’re creating value across the ecosystem, giving residents the easy, convenient, and personalized experiences they expect, helping property managers remove friction in managing payments, and giving investors predictable returns.
An AppFolio customer that is leveraging many aspects of our platform to create exceptional experiences for their stakeholders is Phoenix, based on Chamberlain and Associates managing 14,000 units on AppFolio Property Manager Plus, telling us about their use of AppFolio Stack Partners. Kelly Martin, Chief Operating Officer, said, "The integration of AppFolio Stack Partners has been seamless. We found the process incredibly easy. Just press a button and the integration happens. It simplified our operations and ensured we’re working with the best tools available." The third pillar of our strategy is great people and culture. We believe our people have the power to transform our industry, so we cultivate a community that inspires each of us to do the best and most meaningful work of our careers.
This culture is reflected in our recent Employee Engagement Survey results, where we heard overwhelmingly positive feedback, particularly in areas such as communicating our strategy, belonging, and workplace environment, where we scored in the 95% percentile of the entire tech industry. According to one employee, "A central part of my longevity here is because I truly enjoy who I get to work with. We solve meaningful problems for our customers and have fun doing it." Speaking of great people, I am pleased to announce Tim Eaton has been appointed Chief Financial Officer of AppFolio. Tim has served as Interim Chief Financial Officer since October 2024 and has held other key AppFolio leadership positions, including Chief of Staff to the CEO. Since joining AppFolio in 2020, he has played an integral role in shaping our strategy, defining our operating model, and leading a variety of strategic initiatives.
As Interim CFO, Tim has continued to demonstrate his leadership by strengthening the finance team and positioning AppFolio for long-term growth. A comprehensive search and thorough evaluation of a wide range of candidates ultimately confirmed Tim as the best candidate for the role. Congratulations Tim, and thank you to AppFolio’s finance team for their commitment to delivering outstanding outcomes during this leadership transition. With that, let me share more about AppFolio’s second quarter financial results. In the second quarter, we delivered revenue of $236 million, growing 19% year over year. Core Solutions revenue was $52.5 million in the second quarter, a 19% year over year increase driven by more customers choosing our Plus and Max premium tiers, winning new customers, and growth in total units under management.
At the end of the quarter, we managed approximately 8.9 million units from 21,403 customers compared to 8.4 million units from 20,167 customers a year earlier. This represents a 6% increase in ending units and a 6% increase in customers. Second quarter revenue from value added services grew 19% year over year to $180 million. This increase reflects greater use and adoption of screening, risk mitigation services, and payments, as well as growth in units under management. In particular, strong screening performance was driven from Folio Screen Trusted Renter, our new comprehensive screening solution that combines advanced fraud detection tools with fair housing compliance. Turning to spending, we exited the quarter with 1,685 employees, which is an increase of 11% from the second quarter of 2024.
This reflects growth in most functional areas as we continue to invest in go to market initiatives, product innovation, and the inclusion of the Live Easy business, which was acquired in late 2024, partially offset by efficiencies in our operations. Cost of revenue exclusive of depreciation and amortization in the second quarter was flat year over year at 35% of revenue as a percent of revenue in the second quarter. Combined sales and marketing, R&D, and G&A expense was flat at 38% compared to last year. Sales and marketing increased as a percent of revenue as we invest to win new business, while R&D and G&A decreased as a percentage of revenue overall in the second quarter. Non-GAAP operating margin was 26.2% compared to 26% last year. With our growth and profitability, we continue to deliver customer value and accelerate our resident strategy.
In the second quarter, we entered into a strategic partnership with Second Nature to enhance the resident experience, which included purchasing a minority non-controlling equity interest for $75 million. In addition to investing behind our strategic initiatives, in April the Board approved a new stock repurchase program of $300 million, and we bought back 244,000 shares in the second quarter. To date, we have now repurchased a total of 689,000 shares. Notwithstanding these investments, with our strong cash flow, we ended the quarter with $128 million in cash and investment securities. Our 2025 guidance for annual revenue is increasing to $935 to $945 million for a full year growth rate of 18% based on the midpoint and fueled by Plus and Max tier adoption, growth in customers and new business units, and increasing adoption of our products and services.
We expect to deliver non-GAAP operating margin between 24.5% and 26.5%, and diluted weighted average shares outstanding are anticipated to be approximately 37 million for the full year. Cost of revenue exclusive of depreciation and amortization is expected to remain relatively flat as a percentage of revenue compared to the prior year, as we believe the benefit from operational efficiencies will be mostly offset by product mix. Our 2025 ending headcount is projected to grow as we continue to invest in high priority initiatives that enable us to achieve our strategic objectives. However, we expect the rate of headcount growth to be less than revenue growth as we maintain our focus on operational efficiency. In summary, I’m proud of our strong second quarter performance.
We are acquiring, growing, and retaining customers while delivering exceptional service, and our investments in AI and the resident experience are translating into tangible performance benefits for our customers. As we head into the second half of the year, we’ll continue to focus on delivering value to our customers through industry-leading innovation and exceptional service. I look forward to seeing many of those customers at AppFolio’s annual Future Conference in San Diego this October. At Future, we’ll be bringing together leaders to discuss the future of the real estate industry as well as unveiling new products and capabilities that will reinforce our mission to build the platform where the real estate industry comes to do business. Thank you all for joining us today. Operator, this concludes today’s call.
Conference Operator: Ladies and gentlemen, this concludes today’s conference call. Thank you for participating, and you may now disconnect.
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