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CLIQ Digital reported a significant increase in net profit for Q1 2025, rising to nearly €1 million from €114,000 the previous year, despite a 32% decline in sales to €50 million. The company’s earnings per share surged from $0.02 to $0.16. The stock price saw a modest increase of 1.25% following the earnings release, reflecting a cautious optimism from investors. According to InvestingPro analysis, the company appears undervalued at its current market capitalization of €41 million, with a strong financial health score of 2.76 out of 5. CLIQ Digital’s strategic initiatives, including its "Fit for Future" transformation program and expansion into new markets, were highlighted as key factors in its financial performance.
Key Takeaways
- Net profit increased significantly to nearly €1 million.
- Sales declined by 32% year-over-year to €50 million.
- Earnings per share rose to $0.16 from $0.02.
- The company launched an AVOD model and expanded its content offerings.
- Stock price increased by 1.25% post-earnings release.
Company Performance
CLIQ Digital’s financial performance in Q1 2025 showed a mixed picture. While the company faced a notable decline in sales and a reduction in its customer base by 30% to 800,000, it managed to improve its net profit significantly. This improvement was attributed to strategic cost reductions and operational efficiencies achieved through the "Fit for Future" transformation program. The company maintains a healthy current ratio of 3.74 and an impressive Altman Z-Score of 8.51, indicating strong financial stability. For deeper insights into CLIQ Digital’s financial health metrics and exclusive ProTips, check out the comprehensive research report available on InvestingPro. The company also expanded its content library and launched new products, which are expected to enhance its market presence.
Financial Highlights
- Revenue: €50 million, a 32% decrease from the previous year.
- Earnings per share: $0.16, up from $0.02.
- EBITA before special items: €3.7 million, down 31%.
- Net cash position: Improved to €40 million from €11 million last year.
Outlook & Guidance
Looking ahead, CLIQ Digital projects full-year sales between €180 million and €220 million. The company anticipates customer acquisition costs to range from €50 million to €75 million and expects EBITDA to be between €10 million and €50 million. The company has demonstrated strong historical growth with a 5-year revenue CAGR of 31%, though current year-to-date returns stand at 18.85%. InvestingPro subscribers can access detailed growth forecasts and valuation metrics in our exclusive Pro Research Report, along with expert analysis of the company’s growth trajectory. The focus remains on optimizing its personal structure and IT landscape to drive future growth.
Executive Commentary
Ben Boss, a member of the Management Board, emphasized the company’s determination to stabilize sales and return to growth, stating, "2025 will be a year where we do our utmost to stabilize our sales decline and get back on a growth path again." CEO Luke Vonken highlighted the success of the transformation program, noting, "The transformation for Fit for Future is now firmly embedded in our company’s DNA."
Risks and Challenges
- Market Challenges: CLIQ Digital is facing significant competition and market saturation, particularly in Europe. With a beta of 1.34, the stock shows higher volatility than the market average, which could present both risks and opportunities for investors. Detailed risk analysis and peer comparisons are available through InvestingPro’s comprehensive research tools.
- Customer Acquisition Costs: The expected range of €50 million to €75 million could impact profitability if not managed efficiently.
- Potential Delisting: The company is exploring delisting options, which could affect investor confidence.
- Economic Conditions: Broader economic uncertainties could impact consumer spending and demand for digital content services.
- Strategic Execution: Successfully implementing its transformation and growth strategies remains critical to achieving projected financial targets.
Full transcript - CLIQ Digital AG (CLIQ) Q1 2025:
Sebastien McCoskari, Head of Investor Relations, Click: Good afternoon, and welcome to Group’s First Quarter twenty twenty five Results Presentation. My name is Sebastien McCoskari, Head of Click’s Investor Relations, and I will be hosting today’s earnings call. As always, our CEO, Luke Vonken, will present Click’s strategic and operational highlights in q one. And afterwards, Ben Boss, our other management board member, will walk you through the group’s financials. After that, the gentlemen will answer the questions you kindly sent in via email this morning.
Ladies and gentlemen, please take note of the disclaimer shown here and that this call is being recorded. The visual, audio and or transcription of this call may be published, including any of the data arising therefrom. If you have any objection, please disconnect at this time. So without further ado, I will now hand over to our CEO, who will start today’s results presentation. Luc, the floor is yours.
Luke Vonken, CEO, Click: Hello, everyone, and thank you for joining today’s call. First of all, I’ll be to talk about the elephant in the room and briefly recap. While no final decision has yet to be made, our ownership structure could be facing significant changes. A potential partial public tender offer from Dylan Media may be forthcoming, giving shareholders an option to sell their shares at a fair offer price. However, we currently have no further information regarding the if, when or what the offer price could be.
Following a potential partial public tender offer by Dylan Media, CLIC could, subject to the relevant approval by the general meeting, decide to make a partial public share repurchase offer and redeem the treasury shares acquired in this course. This would reduce our share capital. The annual general meeting has yet to be finally determined but will be definitely take place before the August, most likely on Thursday, the twenty fourth, first of August. In addition, a delisting from all relevant stock exchanges is under serious consideration and an outcome supported in principle by both the management board and supervisory board, particularly if Dylan Media makes a public tender offer and acquires a substantial shareholding in Click. However, the management board and supervisory board have not yet taken any decision with respect to the delisting.
As you can see, there are still many balls up in the air and we wish we could give you more information at this point in time. But unfortunately, that’s currently not the case. But we will of course inform our shareholders of any news regarding the possible delisting as well as the potential public tender offer and the potential partial public share repurchase offer. Now moving on to today’s main agenda item, the Q1 figures. This has again not been an easy quarter and today’s presentation will reflect the ongoing challenges we face, both in the broader market and within our own transformation efforts.
Year on year, our customer base per March dropped by 30% to €800,000 and sales decreased in line to €50,000,000 And this top line weakness continued to overshadow our operational progress. EBITA before special items came in nearly €2,000,000 below the level generated in prior year’s first quarter. And although the corresponding EBITA margin held at over 7%, this reflected our strict cost management rather than a greatly needed top line strength. The improvement in the net cash position to €14,000,000 was welcome and due to our positive cash flow. Ladies and gentlemen, let’s now discuss Click’s operations.
All in all, we had hoped our Fit for the Future program would yield more immediate performance improvements. We implemented wide reaching structural changes. We started merging tech systems and executed a complete overhaul of our external service providers’ footprint, downsized our selling, general and administrative expenses as well as undertook a full scale HR review. Cost efficiencies were achieved, but at a cost. And we lowered our target CPA and protected our margins in the short term, but have yet to deliver meaningful sustained growth.
All these measures were designed to create a more agile, cost efficient click. However, the tangible positive impact on our earnings growth momentum remains limited. On the productivity side, we tapped into new sales channels and launched additional digital products. Yet, despite these initiatives, top line growth is lacking. The new sales channels have yet to meaningfully offset the decline in our display revenue source.
In short, the transformation for a fit for the future is now hardwired in our operational framework and DNA. We have laid the groundwork, but productivity gains remain elusive. And while we have seen some early results from our initiatives, these are in their infancy and not yet material nor reliable growth levers. The Fit for Future program was essentially concluded in the first quarter twenty twenty five. However, we do expect to continue optimizing and streamlining our personal structure and IT landscape in the next quarters to become more efficient and more productive.
Strategically, we are in a better position quarter by quarter. Sales and EBITA showed minor sequential improvements, but the gains were modest, more reflective of operational tightening than market momentum. Although our affiliate partners providing a strong sales foundation, growth beyond that was minimal. The AVOD model introduced in The US, while an encouraging experiment, produced more learnings than revenue. It’s too early to say whether this model will scale.
We definitely believe and do fully hope so. New accepted payment infrastructure improvements like integrating Apple Pay and Google Play are in the final preparation and could eventually translate into an uplift in customer numbers and sales. Some new products were rolled out alongside our traditional streaming services. Content licensing efforts expanded as you will see on the next slide. But cost efficiency dominates also in our content supply management.
Ultimately, we had while we had hoped to emerge from this quarter with clearer signs of recovery, the reality was that most of our strategic bets were still in the setup phase. Execution has undoubtedly improved, but external headwinds and internal pricing continued to delay the outcomes we originally targeted. As just mentioned, our content strategy was always active this quarter. We renewed and extended a pan territorial licensing agreement for both North And Latin America, which included telenovelas and films for SVOD as well as AVOD monetization models. In addition, we secured a rights deal for The US to launch 10 linear fast sports channels, including live events, recaps, documentaries, and niche formats like Padel and Billiards.
Both deals have expanded our content library nicely and bolstered the respective verticals. And importantly, we can use the content also for hooking up new customers. Ladies and gentlemen, in an operational nutshell, Q1 did not unfortunately deliver any quantum leaps, but we remain fully committed to our strategy and our action plan, how we can best get ClickBank on a sustainable growth track. On that positive note, let me hand over to Ben for our financials.
Ben Boss, Management Board Member, Click: Thanks, Luke, and good afternoon, ladies and gentlemen. On this slide, you see the development of our strategic KPIs in the first quarter over the last three years. In Q1 twenty twenty five, total customer acquisition costs were EUR 15,000,000. Year on year, the total customer acquisition cost were just scaled back significantly by nearly half to focus first and foremost on the group’s profitability, not on sales. Sales in comparison with the first quarter last year were down 32 to EUR 50,000,000.
However, I should point out that this past quarter left a small 4% increase in the quarter on quarter sales development on the balance of sequential increased marketing spend. This quarter on quarter sales development is promising, but as the saying goes, let’s not count our chickens before they are hedged. Year on year EBITDA before special items fell in line with the sales drop by 31% to €3,700,000, and our corresponding EBITDA margin was flat at 7%, primarily due to reduced cost. The reality is that while EBITDA has been stabilized, we are not yet seeing productivity led expansion and the margin stability there is the result of disciplined cost management. Now let’s move on to the regional sales breakdown.
Compared with last year’s first quarter, our regional sales composition shifted notably this quarter with North And Latin American exposure now making up over 80% of the total group sales. Europe underperformed and sales in the region, the rest of the world were negligible. 97% of sales came from bundled content services, which continue to form the backbone of our business model. Our customer base was down to 800,000 from 1,100,000 at the first quarter end twenty twenty four. This decrease resulted from the group’s stronger focus on profitability, whereby the target cost per acquisition, in short, the CPA, was brought more in line with the lower expected average lifetime value of our customers, which led to less new customer acquisitions.
In addition, churn remained high. As previously mentioned, the card scheme companies change in customer care tools increased our churn rate across all regions. Against the first quarter twenty twenty five, the 2024, apologies, the expected average customer lifetime value or so called LTV was down 40% to EUR 70, highlighting the difficult market conditions and our reaction by decrease the target CPA. Ladies and gentlemen, here you can see our income statement with the EBITDA development shown before special items. The income statement this quarter tells a story of limited bottom line expansion.
Despite the sales and EBITDA drop, the profit for the period and EPS grew favorably year on year. The special items on EBITDA level in the first quarter twenty twenty five were 85% less than in prior year’s first quarter, reflecting the near end of the Fit for Future program. And these incurred costs only impacted our personal expenses and included transformation related costs from Fit for Future as well as certain long term incentive expenses not directly related to the group’s operating performance. Other operating expenses decreased year on year and in total OpEx, operational expenditure, was managed down by nearly 19%, one nine. Net profit in Q1 was up from €114,000 to nearly €1,000,000 and EPS, therefore, rose year on year from $02 to $0.16 While our efforts to cut costs were effective in containing any possible margin erosion, this quarter reaffirmed that cost discipline alone will not drive sales recovery.
Some more about customer acquisition costs. Headline metric this quarter was our near 50% year on year reduction in total customer acquisition cost, but it’s important to fuel this in context. This reduction was driven by a lower target CPA, broader line with a lower LTV, and a substantial cutback in paid acquisition spend. While this helped with short term cash flow, it also showed customer intake and and could limit growth potential in future quarters. As you are probably aware, TIC’s main action to counter the higher churn, and of course, the subsequent lower lifetime value of our customers, has been to align and reduce our target CPA.
This decision was taken to put a stronger focus on our profitability, but also led downside to less new and less higher value customers’ acquisitions. The customer acquisition cost for a period, the those marketing costs related to the revenue recognized in the first quarter totaled €17,000,000. Ladies and gentlemen, we recorded a decent recovery in cash generation this quarter. Cash from operating activities was €2,500,000 reversing a negative trend from Q1 twenty twenty four despite comparatively high tax payments made in Q1 twenty twenty five. Supported by lesser cash outflows for investments, operating free cash flow turned positive compared with Q1 last year and came in at over EUR 2,000,000 after minus EUR 4,000,000 in 2024.
And also due to minimal final repurchase for the now concluded share buyback program, we ended the quarter with a net cash position of €40,000,000 up from €11,000,000 a year earlier. So always happy to see how we’ve improved liquidity and stay debt free. Moving on to balance sheet. Our balance sheet remained stable, but reflected the austerity of the core. Intangible assets declined due to lesser investments and increasing amortization costs from the merger of our tech platforms.
Platforms. Contract costs and receivables both dropped, reflecting the cutting customer acquisition activities. Our equity ratio improved to 77%. The expected sales from existing customers. We ended the quarter with a lifetime value of customer base, our LTVCB, of EUR 101,000,000.
This represents expected revenue from our current customers over the remaining life cycle. The 26% year on year drop is striking as it not only reflects that our customer base is shrinking in size, but also in value. This needs to be right and righted going forward. To complete today’s presentations, a brief word on our outlook. So with today’s q one results presentation, we reaffirm our full year guidance despite market conditions in 2025 remain unstable.
Our sales are projected to come in between EUR 180,000,000 and EUR $220,000,000. And after spending between EUR 50,000,000 to EUR 75,000,000 in total customer acquisition cost, EBITDA is expected to range between EUR 10,000,000 and 50,000,000. Realizing this outlook depends on stabilization continuing our strategic shifts finally gaining traction. Ladies and gentlemen, 2025 is and will remain challenging for us. We have to grow sales sustainably and thereby keep a close eye on cost efficiencies and cash management.
We are convinced that we have the right strategy and the right business model in place to realize the myriad business ideas we have. As I’ve said before, 2025 will be a year where we do our utmost to stabilize our sales decline and get back on a growth path again. Thank you for your attention, and that concludes our presentations today. We shall now commence on our our q and a session. So, Sebastian, our first question, please.
Sebastien McCoskari, Head of Investor Relations, Click: Our first questions today are from Ifar Adam and directed to Luke. Ifar asks Sorry. We’ll come back to that question. Let me just give you in addition, Aoife has a second question, which states, the decision to delist the company follows a significant share price decline from approximately €35 to around €5. This development may effectively force some investors to exit their positions at a substantial loss, nearing 90%.
How does the company view this outcome in the context of its responsibility toward protecting shareholder value?
Luke Vonken, CEO, Click: Eva Eva, sorry, to be clear, no decision has been taken yet. The potential decision to delist the company is currently still under careful consideration and in connection with the potential transaction announced on March 6. As a company, we view our responsibility, of course, to the shareholders through the lens of long term value creation. And while the market valuation has declined sharply, we believe this reflects a disconnect between our business fundamentals as well as our long term growth potential and how these are currently perceived in the capital markets, of course. We are fully aware of the significant decline in our share price and the corresponding impact on shareholder value.
Considering delisting is part of a broader long term strategic review, and it would allow us to reduce the short term pressures associated with being publicly traded, such as freeing up management time, meeting strict reporting requirements, and conducting ER related presentations and saving analyst coverage costs. I focus more decisively and on sustainable long term initiatives that could drive shareholder value over time. We understand the weight of this consideration, and our goal is to ensure that any course of action ultimately supports the future health and performance of the company.
Sebastien McCoskari, Head of Investor Relations, Click: Allow me now to to state Ifa’s first question. Ifa asks, it appears that some members of both the management board and supervisory board are simultaneously involved with Dylan Media. Could you please explain how Click Digital assesses and manages potential conflicts of interest in such overlapping roles?
Luke Vonken, CEO, Click: Well, Ewa, under German corporate law and our internal compliance framework, Ben and I are bound by strict fiduciary duties. This includes the duty to act in the best interest of the company and its stakeholders, and these principles guide all decisions and actions taken by the management board. And in the event of conflicts of interest relating to a public offer, the supervisory board would be involved to ensure that actions are made in the best interest of CLIC and in compliance with legal requirements. Our role at CLIC is to focus on actions that can align our operational performance and long term value. And it includes a serious examination of our strategic options, ensuring we are not confined by short term pressure, but instead, our position to rebuild value through consistent execution, innovation and operational discipline.
Our priority is to maintain the integrity of the corporate governance and ensure that all actions, especially at board level, are aligned with the long term interest of CLIC and its stakeholders.
Sebastien McCoskari, Head of Investor Relations, Click: Our next question is from Fernando Alonso Lamberti. Ben, after repeatedly failing to meet the forecast set by the company’s management, we are now being presented with an action plan called Fit to the future. Under this plan, if Click Digital is delisted, shareholders are left with the choice of either selling at a significant loss or remaining invested in an illiquid company, which would make it extremely difficult to recover our lost investment. For this reason, we strongly oppose any move to delist the company. Who really benefits if Click is taken off the market?
Certainly not those of us who invested in recent years.
Ben Boss, Management Board Member, Click: Well, thanks, Fernando, for this straightforward question. But first of all, Fit for Future was already launched at the beginning of last year and is a transformation program to increase clicks, cost efficiencies, and productivity gains. It was introduced way before our delisting process variation. And that’s actually nothing to do with it. As Luke already said, the decision to explore a delisting is primarily driven by the low investor demand for ClickShares alongside the reporting obligation as well as cost and time associated with being a publicly listed company.
The lapse of these obligations would financially benefit Click. In addition, already for a while, capital markets have no longer been the most valuable findings and options for Click, and any turnaround in this respect is not foreseen in the future. A possible delisting would also enhance our operational flexibility and decision making without short term market pressure. We for sure will understand. But at present, Click is still only carefully considering applying for delisting connection with a potential transaction announced on March 6.
No decision regarding this has been made yet.
Sebastien McCoskari, Head of Investor Relations, Click: Our next questions are from Billy Ho. Billy asks, Luke, since you mentioned in your q one twenty twenty five earnings report that the group’s transformation is foreseen to deliver the first tangible positive sign, then why do you want to give up your transformation program and sell our company to Dylan Media?
Luke Vonken, CEO, Click: Well, Billy, we haven’t give up on Fit for the Future. We have just essentially concluded the program. And the transformation for Fit for Future is now firmly embedded in our company’s DNA and in the mindset of our teams and that change is important and a good thing. By experimenting with and introducing new sales channels, new digital products and new monetization models, we are changing Click’s commercial outlook and aiming to generate higher productivity gains and ultimately achieving our sales growth potential. At the same time, by executing a comprehensive cost control and management, we are able to improve our efficiencies and become leaner and meaner.
Please note that we have still identified further efficiencies from our staffing and IT structures, which we expect to leverage in the coming quarters. So as you can see, Billy, we haven’t at all giving up on our transformation. Rather, we live it. We live our transformation. And whether Dylan Media buys up Click, well, that’s depending on several circumstances outside our influence.
If there is any news, we will inform you in compliance with our legal obligations.
Sebastien McCoskari, Head of Investor Relations, Click: Is Dylan Media’s tender offer to all our shareholders so lucrative that you have to give up your grand turnover turnaround strategy, boldly illustrated on the February 20 during the earnings call presentation?
Luke Vonken, CEO, Click: Well, as previously mentioned, Dillian Media is considering a partial public tender offer in connection with the potential transaction announced on March 6. We will provide details of the potential offer from Delemedia as soon as they are available. There’s currently no update, and we need to wait and see what comes.
Sebastien McCoskari, Head of Investor Relations, Click: Ben, by now, the management should know whether or not Dylan Media has raised enough fund to make the tender offer to Click’s shareholders since management is also funding the takeover shares of CLIC’s shareholders. Then when will this tender offer be probably happened? Will the tender offer be processed during the upcoming AGM, and how is the process be? If not, when will the tender offer be sent officially in written form to shareholders?
Ben Boss, Management Board Member, Click: Thanks, Billy. And as Luke just said, we need to be patient and wait. Please be aware that there are two different potential offers. Now let me make that very clear. There’s a deal in media’s potential policy public acquisition offer, which does not have to be approved by clicks general meeting.
The media’s offer would be publicly announced. But also in addition and separately, we are currently carefully considering a potential partial share repurchase of by CLIK and a redemption of those shares of those the shares of the treasury shares acquired under such repurchase offer. So such offer would need to be approved by our AGM. Please note that also this in this respect, no decision has yet been made.
Sebastien McCoskari, Head of Investor Relations, Click: Our next questions are from Andreas Massek from the SDK for Luke. Andreas asks, starting in q four twenty twenty three, revenue and earnings have continued to fall from quarter to quarter until today. In the Management Board’s opinion, is the business model with the streaming offer still sustainable at all? Or if so, when does the Management Board definitely expect a turnaround? If not, what measures and alternatives is the Management Board planning?
Luke Vonken, CEO, Click: Well, thank you, Andreas. Please remember we are a performance marketing company and not a streamer in the traditional sense. We very much believe in our core business model and it’s substantially going forward. Our transformation program has, if you will, refreshed and future proofed clicks business model. And the positive effects, however, are taking longer than anticipated and are pretty limited at present.
In the first quarter, we did see some nascent improvement, thanks to our transformation program, namely in sequential sales development and reported EBITA. However, this is clearly not enough, and recovery is slower than expected. And the transformation effects need to gain traction and make a much greater positive impact. We need to grow our sales again and more strongly, and we need to protect our margins. Our 02/2025 guidance reflects the ongoing challenging market conditions and the slower pace of our transformation impact.
Nevertheless, we see a bright future for Click with new sales channels, new digital products, and new monetization models.
Sebastien McCoskari, Head of Investor Relations, Click: Our next questions are from Ralph Marinoni at Quirin. Luke, Ralph asks, you mentioned in the press release that the main objective of the transformation program is to fundamentally transform the group to become more focused, streamlined, and goal driven. Perhaps you can explain fundamentally in more detail. Do you think about adjusting your content categories, or are you planning to close the European business?
Luke Vonken, CEO, Click: Well, Ralf, thank you. A fundamental transformation has been implemented with the diversification of our sales channels away from just focusing on display to our magnificent seven sales channels. Furthermore, expanding clicks monetization model from S4 to also offer Avot in The US is also a fundamental change. And it’s it’s the introduction of new digital products, which aim to please and entertain our customer base. All these initiatives should attract new customers to our large service office offerings.
Content wise, our software vertical has been further enlarged and offers some great software solutions for our customers. And while our business in Europe is still under considerable pressure, we’re not giving up on this region and will endeavor to continue to grow our business also in Europe.
Sebastien McCoskari, Head of Investor Relations, Click: Ralph also asks with regard to the potential delisting. Do you know who represents Dylan Media BV?
Luke Vonken, CEO, Click: Well, Dylan Media, as already said, is a privately owned Dutch investment company funded by international investors, experienced media executives, and a group of existing ClickShoreholders, including members of the management and supervisor report.
Sebastien McCoskari, Head of Investor Relations, Click: Our last questions today are from Fiona Orford Williams at Edison. There is a modest a modest increase in revenue from North America over the q four twenty four number. Should we take this to mean that the business has turned a corner and is back on a growth track?
Luke Vonken, CEO, Click: Well, North America has always been like a home turf for click. And we were pleased to see the sales development here in the first quarter and the sequential uptick. As we just said, let’s not count our chickens until they are hatched. We will continue to go about our business with a fresh and transformed approach and follow our action plan to achieve sustainable sales growth again.
Sebastien McCoskari, Head of Investor Relations, Click: Ben, is this restructuring associated with Fit for Future now completed, should we be expecting further exceptional costs during q two?
Ben Boss, Management Board Member, Click: Hi, Fiona. Thanks to be online as well. As previously mentioned, in essence, fit for future is completed, but we still see wiggle room to improve our personal and IT cost structure. So we’ll see right size these areas in the coming quarters.
Sebastien McCoskari, Head of Investor Relations, Click: There has been a substantive reduction in contract costs, which has helped the cash flow. Should we expect them to stay at around current levels?
Ben Boss, Management Board Member, Click: Well, the contract costs are declining due to the strong reduction in our total customer acquisition cost. Of course, after the groups put a stronger focus on profitability, whereby the target cost per acquisition was brought more in line with the lower expected average lifetime value of our customers. This reduction in total customer acquisition cost has indeed a positive influence on our cash flow. So considering our ambition to grow sales sustainably, we will have to increase our customer acquisition cost in future, which would have a negative on the short term cash flow. So ladies and gentlemen, that was our last question for this afternoon.
Should you have any further questions, please reach out to Sebastian. Thank you for joining our q one twenty twenty five earnings call today, and have a great day and all the best. See you soon.
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