Earnings call transcript: Digimarc Q2 2025 beats EPS estimates, stock dips

Digimarc Corporation (DMRC) reported its second-quarter earnings for 2025, revealing a notable earnings per share (EPS) beat but a decline in revenue compared to forecasts. The company posted an EPS of -$0.11, surpassing analyst expectations of -$0.32, marking a 65.63% positive surprise. Despite this, revenue fell short at $8 million against the $8.2 million forecast, a 23% decrease from the previous year. The stock responded with a 5.08% drop during regular trading and a further 1.03% decline in after-hours trading. According to InvestingPro analysis, the company appears undervalued at its current market cap of $237 million, though it faces profitability challenges with a negative EBITDA of $34.8 million in the last twelve months.

Key Takeaways

• Digimarc achieved a significant EPS beat, improving cost management.
• Revenue declined 23% year-over-year, missing forecasts.
• Stock price fell 5.08% post-earnings despite the EPS beat.
• The company is targeting non-GAAP profitability by Q4 2025.
• Reorganization efforts are expected to save $22 million annually.

Company Performance

Digimarc’s performance in Q2 2025 highlighted the challenges of declining revenue amidst positive EPS results. The company saw a 23% drop in total revenue compared to Q2 2024, influenced by a 28% decrease in subscription revenue and a reduction in annual recurring revenue (ARR) from $23.9 million to $15.9 million. Despite these challenges, the company has made strides in reducing its net loss per share from $0.43 in Q2 2024 to $0.38 this quarter, indicating effective cost management.

Financial Highlights

• Revenue: $8 million, down 23% year-over-year
• Earnings per share: -$0.11, improved from -$0.43 in Q2 2024
• Subscription Gross Profit Margin: 85%, down 4 percentage points
• Cash and Short-Term Investments: $16.1 million
• Free Cash Flow Usage: $5 million, improved from $6.9 million in Q2 2024

Earnings vs. Forecast

Digimarc’s EPS of -$0.11 significantly outperformed the forecasted -$0.32, representing a 65.63% positive surprise. However, revenue fell short of expectations, coming in at $8 million against the $8.2 million forecast, a negative surprise of 2.44%.

Market Reaction

Despite the EPS beat, Digimarc’s stock fell 5.08% to $11.03 during regular trading hours and continued to decline by 1.03% in after-hours trading. This decline suggests investor concerns about the company’s revenue performance and future growth prospects, despite positive earnings results.

Outlook & Guidance

Looking forward, Digimarc aims to achieve non-GAAP profitability and positive free cash flow by Q4 2025. The company expects continued reductions in operating expenses and projects significant annual cost savings from its recent reorganization. Future guidance includes a focus on scalable and repeatable business models, with potential revenue impacts from ongoing contract renegotiations. The company’s solid balance sheet position, with more cash than debt and a beta of 1.46, provides some stability during this transition period. For detailed valuation analysis and future growth projections, investors can access the comprehensive Pro Research Report available on InvestingPro, covering what really matters for smarter investment decisions.

Executive Commentary

CEO Riley McCormick emphasized the importance of trust in the digital age, stating, "Trust is fast becoming the only currency that matters, and the future will belong to companies that make that currency scalable." He also highlighted the company’s strategic direction, saying, "We are building the trust layer for the modern world, the layer that is needed now more than ever."

Risks and Challenges

• Declining revenue and subscription figures pose significant challenges.
• Market concerns about AI-generated content and intellectual property protection.
• Potential impact of ongoing contract renegotiations on future revenues.
• The need to maintain cost reductions while pursuing growth initiatives.

Q&A

During the earnings call, analysts inquired about the company’s ongoing cost reduction efforts and strategies for the Central Bank business. The management also addressed the go-to-market strategy for its new gift card solution and potential future revenue streams, indicating a focus on innovation and market expansion.

Full transcript - Digimarc Corporation (DMRC) Q2 2025:

Conference Operator: Ladies and gentlemen, greetings and welcome to the Digimarc Corporation Q2 twenty twenty five Earnings Conference Call. At this time, all participants are in a listen only mode. A brief question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, George Karamanos.

Please go ahead.

George Karamanos, Investor Relations, Digimarc Corporation: Thank you very much. Welcome, everyone, to our Q2 conference call. Riley McCormick, our CEO and Charles Beck, our CFO, are with me on the call. On the call today, we will provide a business update and discuss Q2 twenty twenty five financial results. This will be followed by a question and answer form.

We have posted our prepared remarks in the Investor Relations section of our website, and we’ll archive this webcast there. For those of you dialing in, we’ve changed the format of our prepared remarks, and we’ll be simulcasting a presentation that Riley and Charles will walk through today. If you would like to follow along with the slides, I would encourage you to join our webcast as referenced in our earnings press release shared earlier today. Before we begin, let me remind everyone that today’s discussion contains forward looking statements that have risks and uncertainties. Please refer to our press release for more information on the specific risk factors that could cause actual results to differ materially.

Riley will now provide a business update.

Riley McCormick, CEO, Digimarc Corporation: Thank you, George, and hello, everyone. On this call, we will walk through Digimarc’s Q2 performance, highlight our strategic progress across product innovation and commercial execution, including the pending launch of our gift card solution, share updates on our financial metrics such as ARR and cash burn and provide clarity on where we are focused heading into the second half of the year. In Q2, we made significant progress toward launching our gift card solution, generated new ARR from a European packaging customer through a multiyear committed contract that should generate near 7 figures next year and had several upsell ARR wins with existing customers. We delivered our next generation audio digital watermark to enable accurate compensation for creators and safeguard sensitive data. And we were recognizing Gartner’s hype cycle as a key vendor in the emerging trust ops category alongside the likes of Microsoft and Google and aligned with McKinsey’s identification of digital trust as one of the top technology trends shaping the future.

We also completed our corporate reorganization in the second quarter and are seeing significant benefits across the organization as a result. Financially, the reorganization has resulted in a meaningful reduction in operating expenses and cash usage, and we remain on track to deliver positive free cash flow by Q4 twenty twenty five. Operationally, it has allowed us to increase our focus on the areas most likely to deliver the scalable and repeatable business we must always focus on delivering. I would like to thank all of my teammates for their hard work in affecting this important step in our continued evolution. While not an easy process, we are seeing positive results in our ability to execute on our business.

As has been shared previously, our three focus areas are retail loss prevention, product authentication, and digital authentication. We have several significant ARR generation opportunities in front of us, such as protecting the world’s gift cards that exhibit strong demand pull characteristics with the goal of much quicker time to revenue relative to some of our identification use cases. The decision to focus our time and resources on these three core areas in the authentication space was supported by deep market research, validated by customer feedback, and further confirmed independently by work we commissioned from our consulting partners. With that said, we remain firm believers in our positioning and our ability to execute on the various ecosystem driven opportunities in the identification space as they eventually become ripe enough to pursue. Our greatest near term opportunity is retail loss prevention and more specifically our gift card solution.

We made substantial progress during the quarter on commercializing our solutions to address gift card fraud, an ever increasing existential threat the industry is hyper focused on solving. We are proud to announce that the first Digimarc Protected Gift Cards have been received by our first retailer and will appear on shelves next week. While the initial rollout took slightly longer than planned for reasons outside of our control, it includes gift cards from multiple different brands, including some of the largest companies in the world. The interest from these brands reflects the detailed joint success planning we have been undertaking with members of the gift card industry ecosystem, including gift card network companies, gift card manufacturers, card manufacturing equipment providers, label providers, point of sale scanner manufacturers, and of course, and brands. This joint success planning positions us to increase long term revenue velocity as these initial cards hit shelves.

We intend to predominantly sell our solution to gift card manufacturers who will apply our technology during their normal printing process before delivering the cards as they currently do today. We have built our go to market strategy around trying to solve for two often conflicting goals, providing a revolutionary new solution and minimizing impact on the ecosystem’s existing workflow. I think the team has done an incredible job of doing just that. From jointly building threat models that clearly show how our existing solution already reduces fraud and how our roadmap will drive even greater results to creating a detailed interactive pilot plan that allows for near real time impact measurement to all the work in between, we’ve invested the time and resources to set up our solution for success today, as well as accelerate the pace of adoption in the future. As we’ve shared in the past, one of the most powerful facets of this opportunity is that laggards in the adoption of our gift card solution will bear the compounded cost of an increasing percentage of an increasing amount of fraud.

We and our partners believe this positions us for a powerful demand pull dynamic. Moreover, this is a widely held view across the industry, and the interest of those not yet included in next week’s rollout has continued to increase. In parallel to setting up this initial rollout for maximum success, we’ve been planning additional rollouts with other industry players as well. While it is hard to be certain ahead of some critical upcoming events what impact, if any, the slight delay in our initial rollout will have on our 2025 revenue, we have lowered our internal estimate for 2025 gift card revenue. Next week marks a critical milestone and accomplishment in our work to catalyze the gift card industry towards meaningful adoption of our solution, and we believe whatever impact the pilot delay might cause to our 2025 revenue, if any, will be paid back next year and beyond.

Turning now to our focus on product authentication, I am thrilled to announce we signed a multiyear committed deal with a large European packaging company that should represent near 7 figures of ARR starting next year and beyond. In addition to providing our customer the ability to resell Digimarc Validate and Digimarc Automate directly, this deal allows our partner to roll out a Deploy Now Activate Later offering and all the packaging they produce, feeding the market for, among other things, potential future Digimarc recycle deals. Just last week, I had dinner with the CEO of this valued customer and he shared his plans for utilizing our partnership to drive messaging at an upcoming conference, stating that he believes our partnership will enable his company to stand out amongst their peers and drive new business their way. More immediately, he wants to arrange an opportunity for us to spend time with a sister company that he believes is interested in pursuing a similar relationship with us. Nothing is more powerful in driving to a scalable and repeatable business than delighting existing customers.

And our focus is, as it always is, on continuing to win our customers’ business every day. We also signed upsell deals with three of our existing Digimarc Validate customers, reflecting both increased contract value and the expansion of our solution to new geographies and new brands. As we have repeatedly stated, when we solve our customers’ most challenging problems, we expect to be an upsell and cross sell company for a long time. While still early in that journey, the results are proving this thesis correct. Brands face rampant counterfeiting and IP theft, and our secure and scalable covert and connected solutions provide far superior results compared to competing analog solutions such as tags, codes, inks and labels.

Touching now on our digital authentication solutions, as mentioned on our last two calls, we chose to be conservative about this area’s contribution to 2025 ARR. We made this decision to help ensure we remain focused on optimizing our work in this area for the long term. We have already exceeded these conservative assumptions. As announced in a recent press release, we recently delivered a next generation audio digital watermark architected to address the unprecedented challenges rights holders, content creators, companies, and governments face with the explosion of digital and AI generated content and capabilities. We recently signed a new deal with Source Audio to embed our audio watermarks into production music for TV and commercials in order to monitor royalty rights across over 150 national channels and 100 local stations.

Additionally, we have multiple deals in the pipeline as a result of our new offering, including technical testing with an AI company looking to both comply with EU regulation, as well as automate internal authentication. Our next generation offering has also caught the attention of an important industry group that is searching for solutions to an unmet need arising from the emergence of AI. We look forward to proving our value to this gatekeeper and unlocking the opportunities on the other side. Q2 also saw us grow the relationship with the Fortune one hundred customer we mentioned on the last call, signing a low 6 figure deal that we believe could grow close to 7 figures starting in year two and beyond. In addition to our belief this customer presents a future upsell opportunity, they have offered to be a reference account to other prospects in the future.

Additionally, the implementation of our solution is being led by one of the world’s largest system integrators. Success with our shared mutual customers should open future doors for us to partner with this industry giant to deter insider threats and safeguard sensitive data for additional customers across industries and sectors worldwide. The twin catalyst of the relentless advance of AI models and agents and the rapid progression of content credentials has created a wave of awareness and urgency for a robust, scalable, secure, and imperceptible, perpetual and deterministic solution to address the many trust and authenticity problems growing in the digital world. We expect this space to continue its recent noteworthy growth and evolution. While some of the nascent digital use cases might be served, at least in the interim, with good enough offerings, what has become apparent to us in the last few months is that the aforementioned Twist catalysts are opening the market for use cases where good enough just simply will not do.

Our technology, our history, our credibility, our expertise, our experience, and our first to market with and co leadership of the digital watermarking component of the C2PA standard are all coalescing to ensure we are well positioned to surface ever growing waves. We pioneered this space. This is quite literally what we were born to do, and the market is finally here. Although our focus over the near term will be on our three core focus areas, we continue to believe in our positioning and ability to execute in other areas when those markets are right for addressing. Before I turn the call over to Charles, I want to address the development that will have a negative future impact on our near term top line results.

We are currently in contract renegotiations with a large retailer customer of a legacy solution, which will most likely result in reduction of up to $3,000,000 in annual revenue. As these conversations are very recent and currently ongoing, we are not able to estimate the exact impact at this time. This development also reinforces our decision to focus on our three authentication markets and building the trust layer for the modern world. Solving urgent problems provide stronger protection from changes in customer strategic focus than some of our legacy solutions did. Moreover, this retailer is an important gift card vendor, and our focus is on maximizing future revenue opportunities for our gift card solution, not on trying to maximize revenue from a use case we haven’t sold in many years.

We believe we continue to have an excellent relationship with this customer and that there is much to accomplish with them over the coming years. We are excited to continue to help them win. We are also energized by moving Digimarc into a future where we are not overly reliant on any one customer and can move more quickly with the market. We are confident in the opportunities provided in our key three focus areas and are excited by the results our increased focus are already beginning to deliver. Ecosystem based sales are great because of their size, but the sales cycles can be slow, expensive, and multiple constituencies must adopt before meaningful ROI is unlocked.

Our strategic shift allows for the building of a scalable and repeatable business where we can fail fast, iterate and win often. Even with the expected top line impact of this contract renegotiation, we still anticipate being free cash flow positive in Q4. Reorganizing our company to focus on our authentication use cases was a difficult but necessary decision, and we appreciate our investors’ patience as we navigate this transition, which we are more confident than ever is the best strategy for the company and will create the best outcome for investors. Even if timing around meaningful revenue generation from our new products were to slip one to two quarters, we believe the company is well positioned to win and reach significant scale. I will now turn the call over to Charles to discuss our financial results.

Charles Beck, CFO, Digimarc Corporation: Thank you, Riley, and hello, everyone. Ending ARR for Q2 was $15,900,000 compared to $23,900,000 for Q2 last year. The decrease reflects both the $5,800,000 retailer contract that lapsed last year and $3,500,000 from the DRS contract that lapsed in Q2 this year. Excluding these two headwinds, ending ARR grew $1,300,000 year over year. That growth, however, was largely muted by higher other customer churn and are choosing to be strategically price aggressive on products outside of our focus areas, both of which had outsized impacts in the 2025.

As I stated on the last earnings call, we expected these impacts as we sharpened our go to market focus, and it is important to note that our ending ARR is in line with our original 2025 internal budget. Total revenue was $8,000,000 a decrease of $2,400,000 or 23% from 10,400,000 in Q2 last year. Subscription revenue, which accounted for 58% of total revenue for the quarter, decreased 28% from $6,400,000 to $4,600,000 The decrease reflects the impact of two expired contracts I just referenced. Service revenue decreased 15% from $4,000,000 to $3,400,000 reflecting lower government service revenue from the central banks. The decrease is generally in line with our expectation of a 12% to 14% decrease in program work for fiscal twenty twenty five that we shared on the previous earnings call.

Subscription gross profit margin, excluding amortization expense, was 85% for the quarter, down four percentage points from Q2 last year, reflecting the impact of lower subscription revenue. We anticipate that subscription gross profit margins may be lower next quarter as we work to consolidate our legacy platforms. After the migrations are completed, we expect subscription gross margins to not only fully recover, but to increase beyond current levels as we benefit from the efficiencies of the Illuminate platform. Service gross profit margin was 59% for the quarter, essentially flat with Q2 last year. Operating expenses were $13,100,000 for the quarter, down $3,700,000 or 22% from $16,800,000 in Q2 last year.

Included in operating expenses this quarter was $600,000 of legal expenses, largely related to an external shareholder matter. We do not expect these legal expenses to continue. Excluding these legal expenses, operating expenses were $4,300,000 or 26% lower than Q2 last year. The large reduction in costs reflects lower compensation costs due to the reorganization in Q1 this year. As we look forward, we expect to continue to see a reduction in our run rate of expenses as not all the benefits from our streamlining efforts, especially in the non compensation cost areas were fully realized yet in our Q2 results.

Non GAAP operating expenses, which excludes non cash and non recurring items, were $8,900,000 for the quarter, down $5,200,000 or 37% from $14,000,000 in Q2 last year. Again, the decrease is due to the impact of the reorganization and streamlining efforts, partially offset by $600,000 of higher legal expenses. Net loss per share for the quarter is $0.38 versus $0.43 in Q2 last year, while non GAAP net loss per share for the quarter was $0.11 versus $0.23 in Q2 last year. Our internal plan for 2025 at the start of the year was to be non GAAP profitable and free cash flow by no later than Q4. Even adjusting our plan to account for the risks to revenue Riley discussed earlier, namely the large customer contract renegotiation and the timing of significant gift card revenue recognition, we still believe it is likely we will achieve these targets in Q4.

Regarding cash flow, we ended the quarter with $16,100,000 in cash and short term investments. Free cash flow usage was down considerably from $6,900,000 in Q2 last year to $5,000,000 in Q2 this year. Excluding $900,000 of previously accrued severance costs from Q1, which were paid in Q2 and $300,000 of the $600,000 of higher legal costs that were paid during the quarter, free cash flow usage would have been only $3,800,000 for the quarter. Free cash flow was also negatively impacted by the timing of customer receipts in Q2, which we expect to reverse in the 2025. As I noted earlier, we still have not fully realized all the cash cost savings from our reorganization and streamlining efforts put in place earlier this year, which are estimated to total $22,000,000 on an annualized basis.

As those savings start to be fully realized and with forecasted revenue growth, we expect Q3 cash flow usage to be much lower than Q2, even when factoring in the payment of the remaining $300,000 illegal costs referenced above, and we believe we are likely to deliver positive free cash flow in Q4. For further discussion of our financial results and risks and prospects for our business, please see our Form 10 Q that has been filed with the SEC. I will now turn the call back over to Riley for final remarks.

Riley McCormick, CEO, Digimarc Corporation: Thank you, Charles. In the wake of the relentless acceleration of AI models and agents, a vacuum of trust and authenticity is being created. Trust is fast becoming the only currency that matters and the future will belong to companies that make that currency scalable. We believe Digimarc is ideally positioned to lead that charge. We are focused on delivering a future where humans and intelligent systems alike can verify what’s real, protect what matters, and move forward with confidence.

We are focused on filling the ever expanding vacuum by positioning ourselves to deliver trust in every interaction, spanning both the physical and digital worlds. We are building the trust layer for the modern world, the layer that is needed now more than ever and is forming a massive opportunity we were created to deliver. I would like to conclude this call by once again thanking my amazing teammates. Reorganizing our business to increase our focus has been extremely challenging, but absolutely necessary to achieve the results we know we must deliver, fast, profitable and durable growth. I believe we are positioned to win and are in the precipice of scalable and repeatable in our commercial business.

I’m excited to share our progress, especially in the quarters to come. Operator, we’ll now open the call for questions.

Conference Operator: Thank you. Ladies and gentlemen, we will now be conducting a question and answer Our first question comes from Jeff Van Rhee with Craig Hallum Capital Group. Please go ahead.

Jeff Van Rhee, Analyst, Craig Hallum Capital Group: Great. Thanks. Thanks for taking the question. So a couple for me. On the Charles, you mentioned the run rate expenses have come down.

What was the what is the GAAP OpEx run rate at the end of the quarter?

Charles Beck, CFO, Digimarc Corporation: The non GAAP operating expense run rate?

Jeff Van Rhee, Analyst, Craig Hallum Capital Group: Yes, GAAP or non GAAP at You the end of said it came down quite a bit. I’m just trying to figure out how far

Charles Beck, CFO, Digimarc Corporation: For non GAAP, yes. So we were at $8,900,000 of non GAAP operating expenses for the quarter. We expect that that’s going to continue to come down some as we start to realize the full benefit of all of our streamlining efforts.

Jeff Van Rhee, Analyst, Craig Hallum Capital Group: And I guess what I was saying is, I know it was 8.9% for the quarter. Based on the cuts you’ve made, how much lower than that 8.9% quarterly rate is your run rate right now?

Charles Beck, CFO, Digimarc Corporation: Yes, I’m not going to give exact guidance, but there’s still a significant amount of savings that we can generate in Q3, Q4.

Riley McCormick, CEO, Digimarc Corporation: Yes, Jeff, just to be clear on that, is more even looking at our current monthly or weekly run rate, there’s still more ahead of us from non headcount savings.

Jeff Van Rhee, Analyst, Craig Hallum Capital Group: Got it. That’s helpful. And then on the Central Bank business, do you have visibility into the forward year this year? I think you had said expect down 10%, 15% and that’s kind of what we’ve seen. Do the I don’t know when you get an indication, just when do you get an idea of what next year looks like there?

Charles Beck, CFO, Digimarc Corporation: Yes, Jeff. We do have usually a full year of visibility, but again, we wouldn’t provide guidance unless we expect the material changes in our business. So we generally have at least twelve to eighteen months of kind of forward looking visibility, because they commit to a sale basically a year in advance. So we have fairly good visibility there.

Jeff Van Rhee, Analyst, Craig Hallum Capital Group: Okay. I mean, it had been kind of flattish. You can’t share if it’s kind of flattish or it continues this roughly 10% decline?

Jeff Bernstein, Analyst, Silverberg Bernstein Capital: What I said is if we

Charles Beck, CFO, Digimarc Corporation: expected a material difference, then that’s something that we would disclose.

Jeff Van Rhee, Analyst, Craig Hallum Capital Group: The European customer that you mentioned

Charles Beck, CFO, Digimarc Corporation: you could assume that means it’s not going to be materially different from 2025.

Jeff Van Rhee, Analyst, Craig Hallum Capital Group: Okay. The European customer that you mentioned in the quarter, nice ARR value to that. Was that signed in the quarter? And did that impact the reported ARR?

Riley McCormick, CEO, Digimarc Corporation: Yes. Was it the close sorry, Joe, it’s Charles.

Charles Beck, CFO, Digimarc Corporation: Yes. Was going to say, yes, it was effective during Q2 and is included in ARR. Although that contract is, Riley referenced is expected to grow in multiple years. So only the first year is reflected in ARR at this point in time. So there’s some potential built in basically upsell in future years under that contract.

Jeff Van Rhee, Analyst, Craig Hallum Capital Group: Okay. All right. I’ll leave it there. Thank you.

Charles Beck, CFO, Digimarc Corporation: Thanks, Joe.

Conference Operator: Thank Our next question comes from Jeff Bernstein with Silverberg Bernstein Capital. Please go ahead.

Jeff Bernstein, Analyst, Silverberg Bernstein Capital: Yeah. Hi, guys. Just on the gift card business, cited a lot of different constituents and sort of supply chain touch points that you had to make to get the first cards in the market. Can you just give us a kind of a top down on how many card vendors are there for you guys to work with? Do you have to retouch a lot of these points again for each one?

Or is a lot of that work done? It sounds like in terms of brands, you actually are touching several brands already that will go into the retailer that you talked about. But just flesh out the mechanics of all that.

Riley McCormick, CEO, Digimarc Corporation: I’m not sure I exactly understand the question. Jeff, you’re asking how many brands we’re working with? How many retailers? No. I’m asking

Jeff Bernstein, Analyst, Silverberg Bernstein Capital: who yeah. It’s it’s what’s important. Is it just the gift card companies? And if so, are there four and we just gotta get three more?

Riley McCormick, CEO, Digimarc Corporation: Got it. Got it.

Jeff Bernstein, Analyst, Silverberg Bernstein Capital: Do you have to retouch all scanners? Do you have to retouch brands? Do you have to retouch retailers? Or does it all go through, you know, three gift card guys you have to win? Just give us the whole breakdown of how this all works.

Riley McCormick, CEO, Digimarc Corporation: How much time you got? But I’ll try to give you a high level fly by just the right question. So we are predominantly going to market through the gift card manufacturers, I. E, the printers. That is a relatively concentrated industry.

There is tens globally, but a lot more concentrated, think of the eightytwenty rule. Those will, for the most part, be our customer. Gonna be one or two people we’re gonna go to market with directly. But again, going back to what I said, we, the team has done an incredible job when you’re rolling out a revolutionary new technology, right? And think about the gift card industry.

All of their this is a massive existential problem that they are facing. They’re critically or or hyper focused on solving it, and they’re currently fighting it using analog technologies. That’s what makes us so much different. We’re better. We’re cheaper.

We’re also for the first time a technology solution, which means we’re better today, and we’re gonna have a road map for the next twenty years as long as we continue to join this industry to fight this massive, massive fraud. So but when you’re rolling out a revolutionary new technology and also trying to not disrupt existing workflow, that’s a really tall task. And I think the team did a really good job in planning the go to market strategy, which is why we’re going to market through these gift card manufacturers and printers. So that’s number one. The gift card printers work with all of the brands.

I mean, that’s obviously how the brands get their markets or their cards created. So they’re going to be discussing our new solution with their customers. We’re also key in this whole industry is something called the gift card networks. These are Blackhawk and Incom are the two dominant ones. They touch all of the brands.

So they’re also having conversations with the brands about new security solutions. They also talk to all the retailers. So when you walk into a retailer store and you see called Gift Card Mall, but like a rack full of gift cards, that’s either probably Incom or Blackhawk Mall. So they’re a key part of both the brands as well as the retailers. And finally, you’re right.

We absolutely do need our software running at the front of store of these retailers. This is something that, you know, we’ve had our presence, our footprint in most of the major scanners for years now. There is a upgrade to our software. And there, you know, that’s part of our solution is we’re not just solving, we’re not just applying technology to gift cards or applying to the detection. But it becomes really, really scalable because we are a known entity that’s been running in a lot of these scanners whether or not it’s turned on.

There’s obviously massive retailers where it is turned on. And so it’s just a matter of getting that firmware pushed. And these big retailers, some of them update their firmware a lot. Just a regular cadence, let alone for a reason like this. This is a massive problem estimated just in The US alone, north of $4,000,000,000 and the loss to the retailers is multiples of that.

So that’s pretty much it, Jeff. I don’t know if that was

Jeff Bernstein, Analyst, Silverberg Bernstein Capital: a that’s what I was looking for. That’s fine. We can do more offline, but that was generally what I was

Riley McCormick, CEO, Digimarc Corporation: I’m sure we will. Thanks, Jeff.

Conference Operator: Thank you. Ladies and gentlemen, at this time, there are no further questions. The conference of Digimar Corporation has now concluded. Thank you for your participation. You may now disconnect your lines.

Thank you.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.