Earnings call transcript: Inuvo Inc Q4 2024 sees surprise profit, stock rises

Inuvo Inc. (INUV) reported a profitable fourth quarter in 2024, surprising investors with a net income of $141,000, a significant turnaround from a $2.4 million loss the previous year. The company’s revenue for the quarter reached $26.2 million, reflecting a 26% increase year-over-year but slightly below the $26.67 million forecast. Despite the minor revenue miss, the unexpected profit drove the stock up 6.93% in after-hours trading, closing at $0.46. According to InvestingPro data, the company maintains impressive gross profit margins of 86.94%, though analysts don’t anticipate profitability for the full year.

Key Takeaways

• Inuvo reported its first profitable quarter after a period of losses.
• Revenue grew by 26% year-over-year in Q4 2024.
• The stock price increased by 6.93% in after-hours trading.
• The company continues to invest in AI and self-serve platforms to drive growth.
• Gross margin decreased to 83.1% from 87.3% the previous year.

Company Performance

Inuvo Inc. demonstrated strong performance in Q4 2024, achieving a net income of $141,000 compared to a $2.4 million loss a year earlier. This marks a significant improvement in the company’s financial health. Revenue for the full year reached $84 million, up 13.4% from 2023, underscoring the company’s growth trajectory.

Financial Highlights

• Revenue: $26.2 million in Q4 2024, up 26% year-over-year
• Full Year Revenue: $84 million, a 13.4% increase from 2023
• Net Income: $141,000 in Q4 2024, compared to a $2.4 million loss in Q4 2023
• Gross Margin: 83.1%, down from 87.3% in the previous year
• Adjusted EBITDA: $1.2 million, improved from -$1.2 million in the prior year

Earnings vs. Forecast

Inuvo’s Q4 2024 revenue of $26.2 million was slightly below the forecast of $26.67 million. However, the company exceeded expectations with a positive net income, outperforming the forecasted EPS of -$0.0067. This marks a significant positive surprise compared to previous quarters.

Market Reaction

Following the earnings announcement, Inuvo’s stock experienced a 6.93% increase in after-hours trading, closing at $0.46. This positive market reaction reflects investor confidence in the company’s strategic direction and financial turnaround. The stock had closed the regular session down 3.33%, indicating a shift in sentiment post-earnings.

Outlook & Guidance

Inuvo projects a revenue growth of approximately 40% year-over-year for Q1 2025. The company plans to continue investing in AI and self-serve platforms, aiming for a more balanced revenue mix between platforms and agencies/brands. Inuvo expects to generate cash in the second half of 2025, signaling a positive outlook.

Executive Commentary

CEO Richard Howe emphasized the company’s strategic advancements, stating, "We’ve proved a few times now that when we get through that $25,000,000 a quarter number that we start to generate cash." He highlighted the AI-driven platform’s capabilities, noting, "Simply tell our AI what you want and it intelligently spans and adapts your audience in real time."

Risks and Challenges

• The slight revenue miss raises concerns about growth sustainability.
• A decrease in gross margin may indicate rising costs or pricing pressures.
• Workforce reductions could suggest operational challenges or restructuring needs.

Q&A

During the earnings call, analysts inquired about the growth prospects of large automotive and retail clients, to which the company confirmed expected growth in 2025. Questions also focused on the initial traction of the self-serve platform, which is gaining interest from multiple clients.

Full transcript - Inuvo Inc (INUV) Q4 2024:

Andrew, Conference Call Operator: Good day, ladies and gentlemen, and welcome to the Inuvo Inc. Fourth Quarter twenty twenty four Conference Call. At this time, all lines are in listen only mode. Following the presentation, we will conduct a question and answer session. This call is being recorded on Thursday, 02/27/2025.

I would now like to turn the conference over to Natalia Rudman of Crexendo (NASDAQ:CXDO) Communications. Please go ahead.

Natalia Rudman, Communications Representative, Crexendo Communications: Thank you, Andrew, and good afternoon, everyone. I’d like to thank everyone for joining us today for the Inuvo fourth quarter and year end twenty twenty four shareholder update call. Today, Enuvo’s Chief Executive Officer, Richard Howe and Chief Financial Officer, William Ruiz, will be your presenters on the call. We would also like to remind our shareholders that we plan to file our 10 K with the Securities and Exchange Commission this evening. Before we begin, I’m going to review the company’s Safe Harbor statement.

The statements in this conference call that are not a description of historical facts are forward looking statements relating to future events and as such, all forward looking statements are made pursuant to the Securities Litigation Reform Act of 1995. These forward looking statements are subject to risks and uncertainties and actual results may differ materially. When using this call, the words anticipate, could, enable, estimate, intend, expect, believe, potential, will, should, project and similar expressions as they relate to Anuva Inc. Are such forward looking statements. Investors are cautioned that all forward looking statements involve risks and uncertainties, which may cause actual results to differ from those anticipated by Anuva at this time.

In addition, other risks are more fully described in Anuva’s public filings with the U. S. Securities and Exchange Commission, which can be reviewed at www.sec.gov. The company makes no commitment to disclose any revisions to forward looking statements or any facts, events or circumstances after the date hereof that bear upon forward looking statements. In addition, today’s discussion will include references to non GAAP measures.

The company believes that such information provides an additional measurement and consistent historical comparison of its performance. A reconciliation of the non GAAP measures to the most directly comparable GAAP measures is available in today’s news release on our website. With that out of the way, I’ll now turn the call over to CEO, Richard Howe. Please go ahead, Rich.

Richard Howe, Chief Executive Officer, Inuvo Inc.: Thank you, Natalia, and welcome everyone. We’re thrilled to announce our record breaking fourth quarter ending 12/31/2024. We achieved 26% year over year growth generating $26,200,000 in revenue, our largest quarter ever. Importantly, we also delivered positive net income and adjusted EBITDA within the quarter. This strong Q4 performance validates our continued investment in proprietary technologies, especially our large language generative AI, the intent key.

In 2024, Anuvo achieved 13.4% revenue increase for the year, reaching approximately $84,000,000 As Wally will elaborate, the net loss, adjusted EBITDA, gross profit and operating cash flows all improved year over year. The solid performance capped by a strong finish positions Innuvo for an even stronger 2025, which I’ll discuss further in my later comments. Innuvo’s success in achieving key objectives during 2024 has laid the foundation for continued growth into 2025. For platform clients, the focus in 2024 was on enhancing the support and technologies would provide in a manner that aligns to their evolving marketplace. By late twenty twenty three, this roughly $10,000,000,000 market that we serve was undergoing major shifts, changes we had anticipated and prepared for as early as 2022.

Many of our competitors, had built their businesses around advertising policies that were being phased out. As a smaller, more agile company, we had the advantage of innovating for the future as opposed to overhauling technology and infrastructure designed for the past. This forward thinking approach fueled our growth throughout 2024. As we entered 2024, our platform clients began prioritizing richer, more engaging experiences for both users and advertisers. Our background in publishing gave us a unique edge in helping them achieve these goals.

We integrated AI tools into our internal systems to streamline and enhance how these experiences were created and delivered. With a long history of shaping high quality digital environments, we moved quickly to provide relevant, immersive and in market experiences that connect our clients’ advertisers with engaged audiences. Beyond delivering better experiences, our deep expertise in behavior analytics and artificial intelligence further strengthened our position. By analyzing how users interact with websites designed to meet our clients’ requirements, we were able to refine our approach and optimize engagement, navigation and interaction. These insights translated into stronger outcomes for our platform clients and ultimately better quality leads for advertisers and higher revenues for Inuvo.

This fusion of experience design and behavior analytics positions us as a key player in a rapidly transforming market and the results, they speak for themselves. In 2024 for our platform clients, we successfully delivered roughly 89,000,000 ad clicks, an increase of 60% year over year. The largest industry served for our platform clients included travel, e commerce, automotive and business and software tools. As the market continues to realign our 2024 investments in services and technology will drive even greater opportunities into 2025 and beyond. With the strong momentum behind us, we are well positioned to capitalize on these shifts and further expand our market share.

For our agency and brand clients, the focus was on enhancing our go to market strategy, growing our client base, while strengthening our AI’s competitive advantage. In 2024, we deepened engagements with existing brands, while onboarding 33 new brands and achieving exceptional results across the board. Our retention rate for existing agency and brand clients year over year was 85% and performance across those clients exceeded KPIs on average by 42%. We successfully contracted with, served and are scaling from one of the largest retailers in the world. We also realized a 40% increase in our average order size.

In 2024, we streamlined operations and empowered clients and prospecting teams. We reorganized client facing personnel into dedicated pods, each comprised of a campaign manager, an account manager and a solutions engineer who collectively now provide clients with a better experience. We made significant investments in education, empowering our teams at every level. Sellers became smarter and better equipped to provide consultative selling support, while account managers evolved beyond performance recaps, delivering true campaign insights that help clients make better decisions. Additionally, we doubled down on the marketing of Anuvo, ensuring that our brand was at the center of discussions around AI advertising and programmatic media.

By actively engaging in industry conversations, we strengthened our position as a thought leader and reinforced our competitive edge. We had over 3,000 media mentions in 2024, including a recent exclusive article written by AdXchanger related to the enhancements of our IntentKey self serve platform. Our subscriber base also grew to nearly 10,000 for our twice monthly newsletter. We made a number of significant technological advancements in 2024, most notably with the enhancements to the intent key self serve platform. This groundbreaking innovation democratizes advertising by allowing anyone to describe their target audience in simple terms.

Our AI then instantly builds and executes a custom audience model. Forget about complex analytics and data segmentation and cookies and onboarding. Simply tell our AI what you want and it intelligently spans and adapts your audience in real time. This is truly the most empowering innovation in advertising to date. Addressing the second most important challenge facing marketers in 2024, we worked on automating and deploying our proprietary AI for media measurement.

With growing privacy concerns, identifying and targeting the right audience across channels, while accurately measuring campaign effectiveness is now paramount. Our client proven algorithms provide a solution to these challenges and are now integrated directly into our product suite. Another key achievement in 2024 was expanding the revenue potential of our AI through an internal project we called Concept Bricks. This initiative structured our AI’s knowledge into modular bricks that could be associated with each concept the AI understands, enabling flexibility through the development of an API. We are currently exploring some potential beta clients for this promising new revenue stream, but in the interim it has facilitated product launches like our recent self serve platform enhancements and will further enable a number of technological enhancements within our core market in 2025.

And finally, for the past two years, we’ve discussed the growing trend towards consumer privacy in our industry. This trend driven by both legislation and technology. While these changes are likely to accelerate the demand for privacy focused solutions like the intent key, Our success has never been dependent on them given our performance relative to conventional ad tech. The remaining holdout on privacy has been the Chrome browser, where tracking remains prevalent. While Google (NASDAQ:GOOGL) hasn’t officially announced its plans, industry consensus suggests they may offer users a one time opportunity to opt into cookie tracking sometime in 2025 in a similar manner Apple (NASDAQ:AAPL) did with app tracking.

This shift if enacted is likely to strengthen the opportunity for the intent key. At this time, I would like to turn the call over to Wally for a more detailed assessment of our financial performance within the quarter.

William Ruiz, Chief Financial Officer, Inuvo Inc.: Thank you, Rich. Good afternoon. We delivered an outstanding quarter marked by significant revenue growth, new clients and improved cash efficiency. Our continued focus on innovation, client partnerships and financial management drove strong performance across all key metrics. Inuvo reported revenue of $26,200,000 in the fourth quarter of twenty twenty four, a 26% increase over the $20,800,000 in the fourth quarter last year.

We saw growth in both client categories, agencies and brands and platforms. We had strong demand for our services from platform clients. Platform revenue was approximately $21,000,000 New products that launched last year, emphasizing improved technology, quality content and compliance fueled the revenue growth. Agencies and brands revenue was approximately $5,000,000 in the fourth quarter of twenty twenty four. The growth in revenue was driven primarily by the signing of 33 new clients during 2024.

The reorganization of our go to market and support to the higher agencies and brands revenue in the fourth quarter. We expect the revenue mix from agencies and brands and platforms to continue relatively stable throughout 2025. Cost of revenue increased to $4,400,000 up from $2,600,000 in Q4 of twenty twenty three, primarily due to higher agencies and brands revenue and a new campaign with one of our platform clients. Cost of revenue is primarily composed of media payments made on behalf of our agencies and brands clients and to a lesser extent includes payments made to website publishers and app developers that host our advertisements. We reported a gross profit of $21,800,000 20 percent higher compared to $18,200,000 for the same quarter last year.

However, gross margin declined a bit to 83.1% in Q4 of twenty twenty four compared to 87.3% last year. The decrease in gross margin was due partially to a new campaign with a platform client. We anticipate a small decline in gross margin in 2025 due to an increasing due to the increasing revenue from that platform client. Operating expenses for the fourth quarter of twenty twenty four totaled $21,500,000 compared to twenty point six million dollars for the same period last year. Marketing costs, primarily media costs incurred on behalf of clients was $17,100,000 in the fourth quarter of twenty twenty four compared to $15,200,000 in the same quarter last year.

Marketing costs were higher because of revenue. Compensation expense decreased in the fourth quarter of twenty twenty four to $2,700,000 compared to $3,600,000 in the same quarter last year. The lower compensation expense was due primarily to a lower incentive accrual and to a lesser extent lower commission expense and to lower payroll. At the end of the second quarter in twenty twenty four, we streamlined operations by eliminating 13 redundant positions. Our total employment both full and part time was 81 at the end of the fourth quarter in 2024 and that’s compared to 93 at the end of twenty twenty three.

Our 2025 budget includes hiring seven additional employees to support growth. General and administrative expense for the fourth quarter of twenty twenty four declined slightly to $1,700,000 from $1,800,000 last year, reflecting lower travel and entertainment expense and lower amortization expense. Net interest expense was approximately $103,000 in the fourth quarter of twenty twenty four compared to a net interest income of approximately $8,000 last year. The interest expense this year is due to higher borrowing within the quarters or within the fourth quarter. Net income for the fourth quarter of twenty twenty four was $141,000 compared to a net loss of $2,400,000 for the fourth quarter last year.

Adjusted EBITDA in the fourth quarter of twenty twenty four was $1,200,000 compared to a loss of $1,200,000 in the prior year, an improvement of $2,400,000 As of 12/31/2024, we had cash and cash equivalents of $2,500,000 In July 2024, we secured a $10,000,000 asset base working capital line of credit. And as of December 31, there was no debt outstanding. Our capital structure is composed of 141,000,000 common shares outstanding and 13,000,000 restricted stock units outstanding. Effective cash management allowed us to reduce the cash burn by $2,600,000 in 2024 over the prior year. And we expect to generate cash in the second half of twenty twenty five.

Before I return the call over to Rich, I’d like to point out that for the full year 2024, revenue increased 13%, gross profit increased 13% also, net loss decreased 45%, Adjusted EBITDA loss improved six fold and the net cash provided by operating activities was $230,000 That’s a $2,800,000 improvement over the net cash used by operating activities in 2023. With that, I’d like to turn the call back over to Rich for closing remarks.

Richard Howe, Chief Executive Officer, Inuvo Inc.: Thank you, Wally. We achieved a 26% growth in the fourth quarter of twenty twenty four and a 13 almost 13.5% growth for the fiscal year 2024. Over the last eighteen quarters, we’ve had a roughly 7% compounded quarterly growth rate. All financial metrics improved year over year and we hit another all time revenue high of $26,200,000 in Q4 twenty twenty four with positive net income. And we entered 2025 with trailing twelve month revenue of roughly $84,000,000 Our upgraded self serve platform now puts the vast knowledge of our AI directly into the hands of marketers of any caliber trained on hundreds of billions of pages of content.

This enhanced capability has the potential to significantly boost our bottom line as we scale its adoption. Building on strong momentum, unaudited January and February results point to continued strength. Consequently, we are projecting first quarter twenty twenty five revenue growth to be roughly 40% year over year. Finally, I’d like to take a minute and thank Charles Morgan, who has decided to retire from our Board of Directors. Charles has been a Director since 02/2009 and remains an Renuvial shareholder.

Charles has also been an instrumental voice in the strategy and vision of this company. His judgment and counsel will be missed. I am also delighted to announce that Rob Buckner will be joining our Board. Rob’s successful entrepreneurial ventures, his vast relationships and impressive leadership background at prominent agencies, including Campbell Methuen and Fallon Worldwide, where he was CEO and CMO, makes him a strong new addition to the Board. And with that, I will now turn the call back over to the operator, Andrew, for questions.

Sean, Analyst: Thank

Andrew, Conference Call Operator: Your first question is from Brian Kinstlinger from AGP. Please go ahead.

Brian Kinstlinger, Analyst, AGP: Great. Thank you so much. What an outlook for the first quarter too on top of everything else. Can you discuss the progress for both the large retailer and car manufacturer you discussed on a few recent earnings calls? Has there already been in the fourth quarter a significant contribution from these customers?

Is there going to be a ramp in the first quarter? And maybe talk about anything you can as it relates in 2025?

Richard Howe, Chief Executive Officer, Inuvo Inc.: Yes, Brian. I think there are two separate issues. I think we’ve said on prior calls that we do have a large automotive client and a large retail client. And yes, in the fourth quarter both were up year over year. Well, actually I should say in the auto case it was up year over year.

In the retailer case it was the first year of activity with them. We expect based on our discussions with these two clients that both will be up in 2025 over 2024.

Brian Kinstlinger, Analyst, AGP: And minus the large search engines, will these be your two biggest customers do you think in 2025?

Richard Howe, Chief Executive Officer, Inuvo Inc.: No. Our biggest client will stay the same client, which we disclose in our Ks and Qs.

Brian Kinstlinger, Analyst, AGP: Well, I’m saying outside of those, those are always going to be on the search side. There’s so much. I’m wondering outside of that, from a brand perspective.

Richard Howe, Chief Executive Officer, Inuvo Inc.: Yes, completely. Yes, they will be our two largest clients in 2025 as well.

Brian Kinstlinger, Analyst, AGP: Great. And then can you talk about business development outside of that? Are you beginning to attract more brands? It sounds like 40% higher average deal sizes. I assume that’s because of these two customers.

But is business development of new logos continuing to be solid in the last few months? I’m just thinking about how your adoption of technology is going?

Richard Howe, Chief Executive Officer, Inuvo Inc.: Yes. As we said on the call, we signed 33 new brands in the year. And so those are all opportunities to expand. And as I said, we spent a lot of time in the year, the best I can define it as professionalizing our go to market organization. And we retooled some salespeople and other various roles.

And I think we’re in a really good shape right now to be able to scale as a consequence of that professionalism and and the investment in that professionalism in 2024. That’s what we’re counting on. And there’s enough in the pipeline to give me that.

Brian Kinstlinger, Analyst, AGP: And that 33 new brands, what was that in 2023, if you could remind us?

Richard Howe, Chief Executive Officer, Inuvo Inc.: I don’t remember what it is. Yes, I think I’ll get Wally to look that up. I don’t remember what the number was.

Brian Kinstlinger, Analyst, AGP: Great. And my last question before I get back in the queue, maybe with one other one. 40 percent growth in the first quarter puts you at $23,000,000 which you are a seasonally demand is very seasonal here and that puts revenue at quite a nice point to start the year. Is there any reason to believe that this year is any different where the first quarter is normally your seasonally weakest?

William Ruiz, Chief Financial Officer, Inuvo Inc.: Does that

Brian Kinstlinger, Analyst, AGP: make sense? We’ve got too many words.

Richard Howe, Chief Executive Officer, Inuvo Inc.: It’s always so hard to say, but yet

William Ruiz, Chief Financial Officer, Inuvo Inc.: Hi, Brian. I’ll take it out.

Sean, Analyst: Go ahead, Walt.

William Ruiz, Chief Financial Officer, Inuvo Inc.: I’m not answering that. It’s no, I think the seasonality is going to continue to be there, but it may not be as steep as we saw this year or last year. But yes, I think it will continue to let’s continue to have the second half of the year greater than the first half of the year.

Brian Kinstlinger, Analyst, AGP: Okay. Thank you. I’ll get back in the queue.

Andrew, Conference Call Operator: Your next question is from Jack Vadorard from Maxim Group. Please go ahead.

Jack Vadorard, Analyst, Maxim Group: Okay, great. Congrats on a strong 4Q and full year results. And I appreciate the comments on your 2025 outlook. It sounds like you’re pretty confident in growth ramping, momentum continuing to build. So I guess, Rich, how do you feel entering 2025 just from a confidence and visibility perspective relative to when you’re entering 2024?

How would you compare and contrast? It seems like things are leveling up quite a bit here.

Richard Howe, Chief Executive Officer, Inuvo Inc.: I feel real good, Jack, and optimistic based on all of the signals that I have available to me, But not the least of the reasons why I’m feeling maybe more optimistic as I’ve been saying for some two, three years now that the $100,000,000 mark for us was really an important mark. And it’s just the level at which the inertia of our technological costs and our resource costs and computing costs kind of get overcome. And we’ve proved a few times now that when we get through that $25,000,000 a quarter number that we start to generate cash and that provides a whole bunch of other solves a whole bunch of other challenges for a business like ours. So I feel good about that. I feel good about where we are.

I feel good about our ability in 2025 to grow. Coming into the year with some confidence that we’re obviously giving to you, I think does set us up pretty well for a year where we can start to get past those numbers that we’ve had as a ceiling. I’m optimistic.

Jack Vadorard, Analyst, Maxim Group: Yes. Excellent. And you’ve talked about I think in the past, I think on the platform side, as you’re kind of testing the wires with ramping up these new platform customers, do you have a better sense of maybe what that sales cycle timeline is? I think it was we’re thinking around nine months kind of before, but I’m sure things change. Can you just touch on your sales cycle process just in general, how’s that I guess relative to quarters prior and maybe in both segments?

I’m just be interested to know how that’s going with your headcount.

Richard Howe, Chief Executive Officer, Inuvo Inc.: Yes. So you’re actually the question you’re asking is mostly related to agents and brands where we have a direct sales organization that’s out trying to recruit either brands directly or agencies and the brands that they manage. Again, that’s why we call it agencies and brands. On the platform side, we have three clients now there, and they’re among the biggest companies in the world and there’s no sales effectively there. We get access to advertisers through them.

That’s the whole purpose of that business model. And so the limits to scalability there are more related to the technological capabilities and the services that we have to serve those clients. And the reason why it’s scaling rapidly right now is because of the investments that we made going back into 2023. And so that’s all that business needs. It’s a scalability issue and not a demand issue.

We have plenty of demand for what we’re providing to those clients. The Agency and the Brands is your nine month sales cycle. That business model has always been and it hasn’t changed with us. We’re selling a technological capability to agencies to empower them to serve their clients better or to the clients directly. And we have clients in both categories.

And the idea is can that technology, which is the intent key outperform their existing media providers and as a result get them more sales of whatever it is they’re selling. And given that the market we go after there is mature, it does take some time and nine months has been the number we’ve thrown out in the past. It can be six, sometimes it’s three, Jack, sometimes it’s 12, right? But it’s in the six to nine month period where when we hire a sales person, they start actually closing some deals for us. And the reason for that is because it’s a very relationship driven sale, a consultative and a relationship driven sale.

So it just takes some time.

Jack Vadorard, Analyst, Maxim Group: Got it. No, I appreciate that. And maybe just one more, maybe for Wally. Looking at the outlook in your comments you provide, some new comments and more details than in years past. The cash generate I think you said cash generating you expect to be in the back half of twenty twenty five.

Does that refer to adjusted EBITDA, free cash flow, both? Just could you clarify that comment?

William Ruiz, Chief Financial Officer, Inuvo Inc.: Yes, actually both. I was specifically referring to free cash flow, but certainly adjusted EBITDA also or EBITDA itself. Yes.

Jack Vadorard, Analyst, Maxim Group: Okay, great. And then you guys you did mention you expect the mix, the segment mix to be roughly similar in 2025 relative to 2024. If I kind of get ahead of myself here looking further down the road as your guys’ strategies continue to execute and ramp in two years, three years out, how would you how do you feel like the landscape of your mix is going to change? Is it still going to stay similar to this current mix or I’ll just be curious to hear your thoughts?

Richard Howe, Chief Executive Officer, Inuvo Inc.: Strategically, Jack, we want the we want because the technology that serves the agencies and brand side, of the markets we serve is so revolutionary. And because we have such a commanding advantage and head start. We want and we think it’s possible that we could command a bigger market share than we have. And the size of that market is bigger. These numbers are not perfect, Jack, but the agencies and brands market is roughly $150,000,000,000 market for us, right?

So you can look at that and say, we should be growing that side of our business given the performance that we achieved to some significant numbers. The platforms side of our business, while the clients are big, the problem we’re helping them with is only a $10,000,000,000 market. Now it sounds like that’s small, but it’s still gigantic and there’s only a few players who do what we do in that area. So there’s still plenty of upside there and as you know it’s scaling right now. But we would prefer a mix closer to fiftyfifty.

That’s what we’re kind of trying to give. So we’re trying to advance the agencies and brand stuff as fast as we can recognizing that we can scale the other side too. And there’s some real advantages to the scale on the platform side, not the least of which is the security of the receivables and the working capital that gets generated from that side of that market.

Jack Vadorard, Analyst, Maxim Group: Great. Well, I appreciate the color. I might have a

William Ruiz, Chief Financial Officer, Inuvo Inc.: few more. I’ll hop back

Jack Vadorard, Analyst, Maxim Group: in the queue. Thanks guys.

William Ruiz, Chief Financial Officer, Inuvo Inc.: You bet.

Andrew, Conference Call Operator: Your next question is from John Hickman from Ladenburg. Please go ahead.

Sean, Analyst: Hi. Rich, Wally, Could you tell us what about the momentum or talk about the momentum on the self serve side? I know it’s only been a few months that it’s really been up and running, but can you talk about that? Because isn’t that aimed more at your brands and agencies?

Richard Howe, Chief Executive Officer, Inuvo Inc.: Thanks, Sean. We have I think at last I checked there was like somewhere between a half dozen and a dozen clients that have signed up for that self serve. It’s really designed for anyone. So there’s not one target audience for that. The agencies can use it, the ones that want to run their own campaigns, but yet have access to the AI’s intelligence have at it.

And it’s a brand, you know, is doing the same, John, which, you know, some brands are starting to do where they want to run their own campaigns in house now. They can do the same. So, yes, there’s no we can sell to both categories and we’re starting to see some traction in both cases. I mean, the sweet spot for us has been up until now agencies, Most if not all of the revenue or a large part of the revenue generated from agencies and brands market for us has been managed service to agency serving agency clients. Correct?

Sean, Analyst: Okay. And then Wally, so you said you’re going to hire seven more people. I imagine that’s mostly on the marketing side, but so other than that, operating expenses are going to stay about the same for the year?

William Ruiz, Chief Financial Officer, Inuvo Inc.: Well, no, operating expenses will go up, right. Compensation will increase certainly because we will be hiring seven new people. By the way, two of them are engineers, one of them is a data scientist and some are campaign and support people. So there will be an increase in compensation in 2025 over 2024. General and administrative is generally increases modestly, but nothing significant.

And of course, marketing costs will increase as revenue increases.

Sean, Analyst: Oh, yes. Okay. Okay. Thank you.

Richard Howe, Chief Executive Officer, Inuvo Inc.: You bet.

Andrew, Conference Call Operator: Okay. Your next question is from Jack Vanderard from Maxim Group. Please go ahead.

Jack Vadorard, Analyst, Maxim Group: Hey, just sneaking one more in there. Maybe I missed this, I apologize if I did. But the intent key self serve gross margin profile, is there any nuance to that? Did you guys talk about that a little bit? Is it higher margin than the other than the managed service in 10 key?

And does it depend also on the format of wherever those ads are being placed? Just touch on that to juxtapose. Thanks.

Brian Kinstlinger, Analyst, AGP: Yes,

Richard Howe, Chief Executive Officer, Inuvo Inc.: I got that. So the margin is the highest margin product we have in the company, north of 90%. It’s effectively almost 100% to some degree, Jack, because if you think about it, it’s really the AI brain and all of the costs associated with generating a targeting model is already sunk by us in the infrastructure and the software that’s running on the computer systems that we have. So when a client uses the self serve, they’re effectively accessing the AI and it’s telling them when they should buy a media placement and when they shouldn’t. And we really don’t have a lot of cost of revenue associated with that, almost none, very small amount.

So that’s why we’re we’ve been building that thing out and why we’re excited about it because in many respects even $2,000,000 or $3,000,000 or $4,000,000 worth of that product would obviously land most of that down to the bottom line of the company. So we’d like to see some traction on that this year. The format is probably I think what you’re asking really is like how flexible is it for people who maybe have different kind of campaign systems and whatnot. And if that wasn’t it, just let me know. But we built this thing effectively so it could be used with whatever campaign system the client, whether that be an agency client or a brand client, wants to use.

And the reality is, there’s really just a handful of them that are used by 90% of people. So it doesn’t matter. From our perspective, if you think about the 90%, we’ve got that covered. So pretty much anybody who would want to use this thing on whatever platform they’re using can get access to it.

Jack Vadorard, Analyst, Maxim Group: Yes. That was what I was asking. And then another part to that maybe just in terms of the end channel, I guess, ad channel, if it’s connected TV or short form like TikTok videos or if it’s does that because I know that can really have drastic different margin profiles for the managed service solution. Is that also the case with this or does that is that not an impact for you guys?

Richard Howe, Chief Executive Officer, Inuvo Inc.: CTV, connected television, online video, display advertising, streaming audio, and a native advertising, all the formats are provided. The AI provides recommendations across all that media channel. It even provides offline recommendations, Millionaire TV, for example, which is still a market and quite a lot of spend. It’s a very sort of concentrated market, typically older individuals, but that’s a really good market and it’s a cheap market to buy and the AI when people are using it will in effect spit out along with everything else it’s doing a list of the television programming that should be purchased in cable TV should one of our clients want to do that. It’s pretty impressive.

It’s amazing.

Jack Vadorard, Analyst, Maxim Group: Excellent. And maybe just one more. So I guess what’s kind of baked into your if you could maybe is there any expectations you could point to if you could quantify it all for that self serve solution, how that kind of connects back to your 2H25 kind of guide for being cash generating. Is it assuming an incremental ramp or just curious?

Richard Howe, Chief Executive Officer, Inuvo Inc.: I would put it this way because we haven’t obviously disclosed, but we’ve been we’ve have a modest goal for the sales of that in 2025. Mostly, Jack, because we haven’t done it. We haven’t been out trying to scale the sale of that product. The sales that we did have in earlier on, you can mostly think of them as beta clients. And we had a number of them.

So the answer is it’s a modest in our overall strategic plan and our budget for the year, it’s a modest number. That’s the best I can tell you.

Jack Vadorard, Analyst, Maxim Group: That’s more than helpful. I appreciate the color and congrats again on the strong momentum. Thanks.

Richard Howe, Chief Executive Officer, Inuvo Inc.: Thank you.

Andrew, Conference Call Operator: There are no further questions at this time. Please proceed with closing remarks.

Richard Howe, Chief Executive Officer, Inuvo Inc.: Thank you, Andrew, and thank you everybody for joining us today on the call. We as always, we appreciate your continued interest in our company.

Andrew, Conference Call Operator: Ladies and gentlemen, this concludes your conference call for today. We thank you for participating and ask that you please disconnect your lines.

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