PROS at Baird Conference: AI Focus and Strategic Growth

Published 04/06/2025, 21:46
PROS at Baird Conference: AI Focus and Strategic Growth

On Wednesday, 04 June 2025, PROS Holdings (NYSE:PRO) participated in the Baird Global Consumer, Technology & Services Conference 2025. The company outlined its strategic focus on artificial intelligence (AI) and its financial outlook, highlighting both opportunities and challenges. With a new CEO at the helm, PROS is poised for growth, yet faces the rapid pace of innovation in the AI sector.

Key Takeaways

  • PROS targets $361 million in revenue for the year, with 85% being recurring.
  • The company aims to become a "rule of 40" entity, focusing on margin expansion.
  • New CEO Jeff Cotton brings experience in go-to-market strategies.
  • AI is central to PROS’s strategy, with a goal to reach 50 agents on their platform.
  • Strong performance and trends in both B2B and travel sectors.

Financial Results

  • Total Revenue Target: PROS aims for $361 million in revenue for 2025, with a strong SaaS model ensuring 85% of this is recurring.
  • Revenue Uplift: Customers using PROS’s solutions see an average revenue uplift of 8%, with a payback period of nine months or less.
  • Long-term Goal: The company strives to achieve "rule of 40" status, balancing growth and profitability.
  • Margin Expansion: Anticipated through AI integration, even if revenue growth remains steady.

Operational Updates

  • New CEO: Jeff Cotton has been appointed, bringing expertise in market strategies to drive growth.
  • AI Strategy: PROS is advancing its AI initiatives, focusing on agentic AI, with 15 agents already unveiled.
  • Channel Strategy: A shift from direct to channel-based approaches is planned to enhance market reach.
  • B2B and Travel Trends: PROS sees a strategic role for pricing in B2B, with AI modernizing pricing approaches. The travel sector is experiencing strong trends, particularly in offer optimization.

Future Outlook

  • Revenue Growth: An accelerating growth rate is expected in the second half of the year, driven by booking momentum.
  • AI and Agentic AI: Continued focus on AI, with plans to expand agentic AI to 50 agents.
  • Channel Expansion: Increased emphasis on channel strategies for market activities.
  • Target Verticals: Focus on key B2B verticals like industrial manufacturing, energy, and food.

Q&A Highlights

  • AI Competition: PROS acknowledges the competitive AI landscape and aims to stay ahead through innovation.
  • Second Half Ramp: Confidence in the second-half ramp is due to backlog visibility and booking momentum.
  • Margin Expansion: Enhanced efficiency through AI is expected to drive margin improvements.

For more detailed insights, readers are encouraged to refer to the full transcript below.

Full transcript - Baird Global Consumer, Technology & Services Conference 2025:

Rob Oliver, Software Analyst, Baird: Great. Okay. Well, good afternoon, everybody. Thanks for joining us for day two of Baird’s global consumer technology and services conference. I’m Rob Oliver.

I’m one of the software analysts here at Baird, and I follow PROS Holdings. It’s a pleasure to have Stefan Schultz, who’s the CFO, long time CFO of PROS Holdings here, as well as Belinda Overtipu, who does investor relations.

Belinda Overtipu, Investor Relations, PROS Holdings: Thank you.

Rob Oliver, Software Analyst, Baird: It’s nice to see you both.

Belinda Overtipu, Investor Relations, PROS Holdings: Nice to see you too.

Rob Oliver, Software Analyst, Baird: Am tracking down from Boston,

Belinda Overtipu, Investor Relations, PROS Holdings: home style. Yeah.

Stefan Schultz, CFO, PROS Holdings: Thanks for having us.

Rob Oliver, Software Analyst, Baird: Yeah. No. Great to have you here. So what Pros is a is a company we picked up, I don’t know, maybe six, seven, six years. Oh, it’s been a while.

We tracked as a as a you know, prior to our prior to covering it, tracked it as a public company. And really got excited when we went to a couple of the user conferences around what PROS is doing in pricing and price optimization. And it feels like we’re entering an interesting period for that. So maybe we’ll start. Belinda, just for the purposes of level setting the room, maybe just give a brief intro pros, and then we can jump in.

We can also make it interactive, so don’t hesitate. You can put your hand up, or you can email session5@rwabear.com. Awesome. Thanks, Linda.

Belinda Overtipu, Investor Relations, PROS Holdings: Yeah. Thank you. I’ll start. So, yeah, so we’re pros. Our vision is to optimize every shopping and selling experience.

So what that means is we focus on AI powered solutions on a platform that span everything from revenue management to price optimization and management to CPQ or configure price quote. We’re a leader in CPQ across Gartner, Forrester, and IDC. We’re the only ISV that’s a leader across all three of those major industry analyst value evaluations. We’ve done a lot around AI. So I always like to tell people we’ve been doing AI since before it was cool.

Our solution is built on predictive and prescriptive AI. We’re now most recently layering agentic AI, which I’m sure we’ll talk about, to drive value for customers. Our solutions generate significant ROI for our customers, 8% revenue uplift on average with a payback period of nine months or less, super powerful solutions. We’re targeting this year to be about $361,000,000 in revenue based on the midpoint of our guide for total revenue. And about 85% of our revenue is recurring, strong, healthy SaaS business, completed a SaaS migration a while ago.

Excited to tell you more about PROS and the massive market opportunity in front of us.

Rob Oliver, Software Analyst, Baird: Yeah. That’s great. Let’s start with the big news, which is you guys have a new CEO, which, you know, Andres has been for the company as long as I’ve been around PROS. And so that in and of itself is a is an important moment. So maybe talk a little bit about Jeff’s arrival.

Stefan Schultz, CFO, PROS Holdings: Yeah. Yeah. So you’re right. Andres has been with the company for twenty six years. Been the CEO for a little over fifteen and announced about six months ago his plans to retire.

The board immediately started a search to find his replacement with some key criteria in mind. You know, one, they were looking for someone who had CEO experience and second, they were looking for someone who could understand the technology, understand the go to market because as Belinda indicated, what we sell and the value proposition we have is quite complicated and involved but tremendously valuable. And the last thing is, know, PROS has a very strong sense of culture in terms of helping our customers outperform. That’s our mission. That’s something that all employees really rally around and adopt.

So board was really looking for someone who could further that culture. And you know we found Jeff Cotton who we feel is a perfect fit given all those criteria. He was the CEO of a company called Alveria and he’s currently the chairman of the board of that company now as well. Comes to us you know with a background of a technology background that’s his you know that is where he studied and got his degree in college. But he spent most of his time as a professional in the go to market field.

Really hit on all the things that we were looking for and today is day three for Jeff. So, you know, he’ll be he’ll be out talking with a lot of you, you know, next quarter after he’s had a chance to, you know, just get get acclimated to the business.

Rob Oliver, Software Analyst, Baird: You know, it’s probably a little early to ask what his priorities are. How how on the other hand, you guys did have him on the on the call Yep. For us, so it’s probably fair game. Is there any, you know, you know, any initial priorities of of Jeff’s? I mean, he’s got the experience on the go to market side.

He sounded really enthused about the b to b side. Anything to call out there?

Stefan Schultz, CFO, PROS Holdings: Yeah. I’d say there’s three things specifically. Number one and number two are both continuations of things that we have already put in place. So number one, you know, we had talked about our long term plan and a long term goal of being a rule of 40 company. And we gave some specific ranges of where we wanted to be from a revenue growth perspective and from a free cash flow margin perspective.

And Jeff has, you know, come out and confirmed we’re gonna continue to pursue those objectives. That’s still gonna be a part of our long term objectives. The the second thing that that he’s talked about is, you know, our involvement around AI. When Belinda was talking about the intro of the company and an overview, we are an AI company at heart. Our products incorporate AI in just about everything that that we offer.

But we also enjoy implementing AI inside of our own business. And so one of the one of our pillars of our overall strategy is to infuse AI in everything we do. And, you know, that’s that was a question as to whether Jeff was gonna be as interested in infusing AI in everything we do as we have been before. He has come out and said, absolutely, I want to continue that. And as we’ll probably talk later, that’s a big key to our overall objective of being a rule of 40 company, especially on the free cash flow margin side.

We see scalability in our business primarily through increasing our adoption and use of AI inside the inside the company. But the third point is probably the one where I think we’ll see a little bit of a a difference, and that is around how we use channels. To date most of our go to market activities have been via a direct channel and that direct channel has served us well. But one of the things that we feel like we have given the product strength that Belinda outlined and the relative interest in the type of solutions we provide in such a volatile market, we feel like having other entities and other more arms and legs out on the street promoting the product and selling the product is gonna be to our advantage. That’s something Jeff brings an expertise in, and that’ll be something you can expect to see us lean into going forward.

Rob Oliver, Software Analyst, Baird: Got it. Great. Really helpful. I mean, I I think of you guys really serving kind of two markets, one more defined than the other with one being travel, which there’s a lot of, you know, different things that go into travel. And then kind of a broader market for b to b.

So maybe talk about what you’re seeing in those end markets now, and maybe for those that don’t know the story well, maybe lay out how you guys think about those markets and how it sets you up for future growth.

Belinda Overtipu, Investor Relations, PROS Holdings: Why don’t I start with trends and you hit the growth? So on the b to b side, there’s a couple things. And actually, this hits on the travel side as well. If you think about I think everyone in the room is probably familiar with, you know, volatility that’s happening in the market today, whether it’s by tariffs or no tariffs or tariffs again or currency fluctuations, supply chain challenges. B2B businesses have been dealing with this kind of ebb and flow of different challenges that eventually affect price and how they set price and how they manage their strategy.

And what we’ve seen over the last couple of years actually is an elevation of the strategic role of pricing for And b to b business is really looking at ways to modernize how they approach price, how they set price, and a and a greater willingness to use AI to do that. And that that plays to our strengths. That’s exactly what we do. That’s what we’ve done for for quite some time. And I think we have a much more receptive audience at this point, and that’s working in our favor.

I’ll also note from a b to b perspective, the leadership recognition that we have across our portfolio of solutions from all major industry analysts is definitely elevating the pros brand, and that’s driving inbound demand to pros. So we’re seeing some nice trends in b to b as a result of those things. We’re, of course, continuing to innovate in the platform to drive even more AI capabilities a lot with AgenTic AI, so making the solutions even easier to use through the use of agents and drive even more value for our customers. And then on the travel side, obviously, when we talk about travel, we’re talking predominantly about passenger airlines. That industry has come from a very depressed state over the pandemic.

I don’t think anyone wants to relive that again, but it took a while for that industry to recover. You know, even though we saw passenger volumes recover, we didn’t necessarily see the willingness to take on more strategic revenue projects until recently. And so the last three quarters, we’ve seen really strong improving trends in our travel business, which is key. And I’ll let Stefan share kind of the growth, how that drives the growth. But airlines are super focused on areas of offer optimization.

So how do you drive not only the seat, but the right bundle of ancillary products to every passenger that’s relevant to them, that’s meaningful to them, that drives the revenue opportunity and also a good passenger experience? And so a lot of our innovations are in that area. And there is a really healthy level of interest and activity around those solutions right now.

Stefan Schultz, CFO, PROS Holdings: Yeah. I think how that how that translates into growth to Belinda, to your point, you know, companies a lot of large number of b to b companies today do not have the ability to move pricing at the rate and pace that the market is changing. And so as a result, our solution has really helped a lot of companies react to changes in the market environment literally by the second. And so we have real time pricing capabilities that can be delivered in in as much as as four hundred milliseconds. So usually smaller time and varied than that.

And we’re talking about taking all the characteristics and all the variables at that moment in time and then providing that price point. That’s a tremendous advantage in a market that’s that’s constantly changing. Historically, companies that had a lot of exposure to commodities were were companies that were leaning into our solution. But now, that that type of volatility exists for many other industries, we’re seeing more demand and our sales team is taking advantage of that. So I will say this also about our sales team.

Our sales team continues to increase its tenure. So we’re seeing sales reps that have been with us on average longer than we did say a year That’s tremendously helpful because being able to articulate the value proposition and provide the experiences that they’ve had goes a long way towards helping us be more effective in selling and we’ve seen an improvement in the sales cycle times, we’ve seen an improvement in the productivity of our reps over the course of the last year as a result of that. I think kind of transitioning to the travel side, you know, Belinda was talking about, you know, what we’re seeing on the travel side from a market position is a more willingness now and a more availability to provide resources to implement IT solutions. To her point, airlines were basically hanging on after the recovery in COVID, if you might recall. That shift back in demand went very, very fast.

And it happened before airlines could really get the equipment together, their employees together. And so they didn’t really have the capacity to take on projects of the likes that we promote and sell. They’ve now started to have that capacity and so if you think about it there’s literally a four or five year demand that has been accumulated for solutions that can help in the offer space especially around you know, offering ancillary benefits or promotions that would be more tailored to the way in which all of us travel. So airlines are looking to do that. We have solutions that provide that capability And so we’re excited about what that means, not only for the last several quarters, but what that means going forward.

And one last point I’ll make is a lot of the booking momentum that Belinda just highlighted has been accumulating in our backlog. And so as we talk about an accelerating growth rate we’re expecting in the second half of the year, that’s largely coming from the bookings that we’ve seen and the momentum that we’ve seen that’s lined up to be recognized in future quarters. So there’s good visibility to it. Although, I don’t wanna, you know, mention, not skip the point that we still need to execute on our booking side, we do, but we have a really good head start with what we’ve already seen so far in the travel space.

Rob Oliver, Software Analyst, Baird: Did you guys so let’s start with travel and then move to b to b on the travel side. I mean, you guys have unbelievable customer references, you know you know, business businesses that that have said it. We’ve heard them say, hey. You know, we couldn’t run our business without pros. And so now that we’re back into, I guess, a more normalized spending environment where some of these projects are starting to take hold again.

You guys are a global business. Like, what’s the speed sweet spot for pros? I mean, obviously, many of the large mega carriers have very sophisticated internal IT departments and perhaps maybe will do some of that themselves, but you also do win there occasionally. What’s the right way for us to think about kind of the sweet spot for you guys?

Stefan Schultz, CFO, PROS Holdings: Well, I I think without question, our sweet spot is revenue management. As Belinda said, we defined that that category, you know, almost forty years ago now and you know, that is without question the sweet spot. But that is but one way to, you know, enter into a customer’s book of business. There’s other ways that we’ve developed over the course of time that also provide value that, you know, quite frankly can provide a significant amount of return for them. You know, one such product is a recent product that we came out with about a year ago called Dynamic Ancillary Pricing.

And really what we’re doing there is we’re helping airlines optimize, you know, the ancillary components that they’re selling. That has become a much bigger part of their overall revenue and profit profile. And if you think historically, that’s been, you know, largely a a a product that’s been ignored or it’s been actually bundled in with the seat. Now that that’s been broken out, now the question is how do you optimize that in a way that drives more revenue and more business for the airline? And so we’ve developed a product that that specifically does that and, you know, have highlighted some unique, you know, benefits that that the airlines would not have otherwise known about.

And, you know, we’ve also done things around our offer marketing solution, which essentially enables bookings to occur in multiple different platforms. So by promoting fares in a unique way, whether that’s on a map or whether that’s in, you know, know, you know, of vacation based travel or what have you, there’s different ways in which things can be booked or venues such as this, for example. We have a lot of customers who were taking an event such as the one we’re at here and incorporating travel as a part of the registration of the event. If you think about it, that makes it easier for ultimate attendee to not only register but get here and then the airlines get the benefit of having that at the front and center when the person is thinking about the trip. So there’s a bunch of different ways in which we can add value for our customers, not just in revenue management, although that is, to your point, that is the sweet spot of what we offer.

Rob Oliver, Software Analyst, Baird: Got it. I know Andres for a while was talking about almost like a I don’t know if you used the word unbundling, but the way you guys used to go to market was like a much larger land. Mhmm. And and that average contract value of that land, you know, came down for you guys. And I think, you know, he I think the the goal you guys were seeking there was maybe to, you know, kinda gain entry, you know, and then expand.

Mhmm. Talk about where we are with that.

Belinda Overtipu, Investor Relations, PROS Holdings: Yeah. I mean Yeah. Go ahead. Think we’ve done I think we’ve done really well. I mean, we’ve been about stable with our ASPs for a couple years now, so we’re not seeing them continue to come down.

But our land expand motion has been really successful. So we’ve made the platform much more modular, much more composable so that customers can take smaller bites, really start with what’s the most immediate pain point, solve that, get the payback in nine months or less with the implementation taking around six months, and then really going from there to the next thing. And there’s a number of different ways our customers can choose to start with their adventure, get activated with just a price optimization solution, just a CPQ solution, start in a small business unit, roll out to more business units. So what that’s done and part of what’s in the growth algorithm as we get from here to the 2027 targets is not only continuing to win new logos and penetrate the industries that we’re in where we have a ton of market opportunity, but drive the expansion and the upsell. And we’ve seen cases where those customers can grow six, seven, eight x that initial sale just from this expansion opportunity.

Rob Oliver, Software Analyst, Baird: Got it. Got it. Very helpful. On the b to b side, I guess similar question. Like, you know, you guys serve a bunch of different industries.

Have there been particular industries where you’ve seen, you know, traction where you know you can rep replicate that? I can think of a few and you guys have used some as examples. But Mhmm. Just for the purposes of the audience, like, do you guys find the most buy in? Because it is clear that, like, global companies are looking to go, you know, more b to b, real time, you know, order management.

And so there’s a trend that really is a tailwind for you guys. How where what industries are first, and where do you expect to be able to show the most growth?

Belinda Overtipu, Investor Relations, PROS Holdings: I mean, definitely areas like industrial manufacturing and distribution, we see a lot there. Chemicals and energy is a pretty volatile industry where, obviously, supply chain and and availability of materials can affect how they set price and their strategy. Food and consumables, we’ve had a number of wins in that space over the last year. You know, I I think we’re honestly, we focus on about seven or so key verticals in b to b, and it’s really hard to pick one that’s doing significantly better than the other because we kinda have a consistent deal flow across the set. We’ve been successful at over 40 industries, so we focus on the seven because we’ve got a we we have a huge opportunity just with that.

We’ve got to focus our outbound some somewhere. But but, no, honestly, it’s been a pretty healthy mix because I think to your point, every business is really experiencing this pain in one way or another and needs these types of solutions.

Stefan Schultz, CFO, PROS Holdings: Yeah, one thing to add to that, the product is highly configurable. Meaning it can be configured to optimize price, which is what we see most of the time. It can also be configured to optimize around inventory. It can also be optimized around cost. There’s a number of ways in which it can be put to use to drive value for the enterprise.

And as a result of that, we see customers leveraging it in multiple different ways. And the beauty behind that is it’s it’s a configuration, it’s not a customization. You know when you look at the type of people we have implementing the solution, it’s it’s a lot of people that are you know right out of college, they’re not necessarily you know software engineers like a lot of our competitors have, which we feel like is a tremendous advantage for us and also speeds up the amount of time it takes to actually deliver the product.

Rob Oliver, Software Analyst, Baird: Couple questions from the audience, so appreciate it. One, and this is the question I get often from investors, so I appreciate the opportunity to have you guys respond to it. And that is that, clearly, you guys have had a lot of early attention focused on AI. Mhmm. You were one of the first companies I followed up even with was talking about it and indeed brought one of your AI evangelists here to our conference, you know Mhmm.

Yeah. I don’t know, probably six years ago. You know? Yeah. So but but I guess the the the question is, you know, how how does that serve your competitive position today?

In other words, from an investment perspective, the world of AI is moving so fast. In fact, we did our generative AI survey. We started to send that out in like February and like, Agentic like ramped dramatically like while we were doing survey. Right? So we were like, oh, we need to change the survey.

So the point is like like how do

Stefan Schultz, CFO, PROS Holdings: you

Rob Oliver, Software Analyst, Baird: guys how do you get comfortable that you future proof your ability to adapt with the evolution that’s very rapid of this technology? Yeah.

Stefan Schultz, CFO, PROS Holdings: That’s a great question. To your point, we we’ve been leveraging AI for a very long time. And one of the things that’s a hallmark to our culture and who we are is around innovation. And so one of the reasons why Andres initially put, you know, injecting AI in everything we do as a part of our cultural strong strategic pillar is so that we don’t have that type of thing happen. One of the things that that that we’ve always talked about is, you know, the the current existing competitors in kind of the old way that things have been been attacked in terms of the industry and providing the solutions is something we’re all very familiar with.

It’s easy to keep your eyes on. The things that we are really paying a lot of attention to are those newcomers that are coming in with an entirely different way of looking at the problem and solving it with new tools and new capabilities. Obviously, AI brings that sort of benefit to the table. And so by us leaning into AI and having all of our employees look at ways in which they can leverage AI to improve themselves and every one having an agent or multiple agents that they manage to help them do their job is how we’re keeping up with what’s what’s happening. And I’m happy to say the group inside of our organization that’s leaning into this the most is our R and D organization.

And it’s why we were able to have our outperform conference about three weeks ago and we highlighted 15 agents that are going to be working as a part of our solution to further expand the capability of what we provide and make it even more valuable to the organization because the agents are going to be finding soft spots or opportunities that the human eye would not have been able to see, you know, in a reasonable period of time. These agents are gonna be identifying opportunities around, you know, spoilage that the human may not have witnessed or, you know, opportunity around a rebate that can fuel more sales than they otherwise would have seen. So we’re leaning into this looking for ways in which we can further our our capability and provide even more value. So it’s a great question and it’s one that we’re cog that we’re keenly aware of. But I feel like with the approach we take, we’re never satisfied, and we realize that tomorrow, to your point, Rob, it’s gonna be a different world than one we’re sitting in today.

So we need to lean in now.

Belinda Overtipu, Investor Relations, PROS Holdings: Yeah. I’ll also add to the way that we think about AI is operationalizing it where the work is happening. So it’s it’s one thing to create a great algorithm that does a great thing. It’s an entirely different problem to put that into a system that can operationalize it and deliver it at enterprise enterprise grade speed, scale, performance, which is what we’re doing for huge businesses all around the world in milliseconds. And so I think not only are we continuously kind of competing with ourselves in terms of the new solutions we bring to market, but doing so in a way while driving expanding subscription gross margin and making sure we’re running as efficiently as possible and giving our customers the speed and the scale that they need.

Stefan Schultz, CFO, PROS Holdings: That’s a great point.

Rob Oliver, Software Analyst, Baird: Yep. Got it. Really helpful. Time flies for I have a few questions I wanna get in here. One was on the just the implied second half ramp in in your guide, which is just, you know, investors freak out or freaking out about any any company right now that has any kind of implied second half ramp in their guide, and you guys have one.

So, you know, and and I and and so so, Stefan, love to hear, you know, you discussed kind of your comfort level in that guide and what are some some of the assumptions that were kind of framed as part of that.

Stefan Schultz, CFO, PROS Holdings: Yeah. So, you know, anytime we’re looking at the future, whether we’re talking about billings or we’re talking about, you know, subscription revenue, one of the benefits of a recurring business model is you do have some visibility based on what your backlog looks like. And so as we looked at this year, we even knew this last quarter and this quarter, the successes that we saw from bookings in the latter part of twenty twenty four and also in the first part of twenty twenty five, we knew that is queuing up recognition to occur throughout the year. As all of you know about a subscription business, as those bookings start to layer in, the revenue then starts to feel the impact of it and so we started to see that when we compared a year ago to where we are this year now and we look at the backlog that’s queued up to be recognized, we see an accelerating rate of growth and so that’s what’s giving us the baseline and the comfort of talking about it. Now, as I said earlier, we still have to do our job, we still have to book new business because in order to get to the final outcome that you’re going to see, we not only need to have a good backlog, but we need to continue to book new business.

And based on the things that we’ve talked about, we feel like we’re in a good position to continue our bookings momentum in the second half of twenty twenty five, just like we talked about in the first half of twenty five and the last part of ’24. So as long as we continue to execute the way we’ve been executing, we feel very good about an accelerating rate of growth. But like I said, it really starts with the visibility we have on the backlog going into the period.

Rob Oliver, Software Analyst, Baird: Got it. Super helpful. And then I also wanted to ask on the margin front where you guys I mean, mean, one of the knocks historically was all these guys, you know, they didn’t make money. They don’t have operating margin profits. You guys have have showed tremendous stewardship of the margins over the last couple of years.

Still a long way to go to your free cash flow margin target in 2027. So I guess how much of that is still stuff that you can control internally? How much of that is revenue dependent? You can maybe help us understand that.

Stefan Schultz, CFO, PROS Holdings: Yeah. So I’ll I’ll start by saying it’s it’s not it’s not dependent upon revenue accelerating, although that would help. We’ll get to the ranges even if the revenue growth rate stays about the same. The good news about the margin expansion over time gets to the opportunity that exists with infusing AI in everything we do. As much as we’ve been doing over the last year or two, there’s even more to come.

I mean, so we’re literally just scratching the surface of what that could look like as people get more familiar with the tools, just get more familiar with the concepts and you know, ideas pop out almost every day of things that we could be establishing that’s going to add efficiency and capability to our organization. As we look out and we project the type of cost that we need to incur, you know, we see a tremendous opportunity to leverage agents as opposed to resources like human resources to fulfill the needs for supporting the growth. And so that’s that’s why we’ve got a lot of confidence. We’re just like I said, we’re just now scratching the surface. So more to come on that.

Rob Oliver, Software Analyst, Baird: Got it. At the time we have remaining, I wanted to ask about the outperform user conference, which like to go to. Unfortunately, I couldn’t make it Patrick went this year and surely came away with some positive takes. But would love to hear from you guys a few highlights to leave the audience with on some of your key takes from that.

Belinda Overtipu, Investor Relations, PROS Holdings: Yeah. Mean, think the biggest thing was Agentic AI. We talked a lot about it. We have a goal to get to 50 agents on the platform this year. We unveiled probably, I think, about a fifth a 15 or so on the platform.

Lot of customer excitement around this. We also had a record number of customer speakers at our conference. I think one thing that’s really exciting and unique about PROS and our Outperform conference is we let them do the talking. They tell our story way better than we do. And some of the value and the ways that they’re talking about the differentiation they’ve seen with our product, we had customers who had replaced competitive solutions with pros talking about how much better that experience has been, how accurate the results are, how adaptive the algorithms are.

Like those testimonials, I feel like really resonated with other customers in the audience and also was exciting to hear as employees of the company. I think from an agentic perspective, like we’re super excited about the opportunity. I think it helps our customers get more value from the platform. So we’re doing kind of a pilot program where customers can opt in, trial them out. We can get a feel for what that usage looks like.

And there was a ton of volunteers to get into that. So that was also really exciting to see. So tons of good stuff coming out of Outperform. And those sessions and some of the major keynotes will be on the PROs website in the coming months. So if you missed the conference, keep an eye out for that content as it rolls out.

Rob Oliver, Software Analyst, Baird: Got it. Any other questions from the audience? Great. Steph and Linda, thank you guys very much for joining We appreciate it.

Stefan Schultz, CFO, PROS Holdings: Thank you. Again for having

Rob Oliver, Software Analyst, Baird: us.

Belinda Overtipu, Investor Relations, PROS Holdings: Yeah.

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Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
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