Apple Earnings Preview: Slow AI Roll-Out, Tariff Impact to Take Center Stage

Published 31/07/2025, 16:08
Updated 31/07/2025, 16:44

Apple (NASDAQ:AAPL)’s Services segment remains a key driver of growth, reaching a record $25 billion in revenue with a 12% year-over-year rise, highlighting the success of its diversification strategy beyond hardware. However, the company faces significant challenges, including heavy reliance on iPhone sales and increasing regulatory pressures impacting its App Store model. Additionally, delays in rolling out certain AI features compared to competitors pose a competitive risk, especially in markets like China where local manufacturers are rapidly advancing their AI technologies.

Apple’s growth prospects are bolstered by opportunities such as expanding AI capabilities across its product lineup, notably with the upcoming Apple Intelligence launch. Integrating AI into Apple’s ecosystem could unlock new revenue opportunities and boost user engagement.

In a research note on Thursday, Evercore ISI analyst Amit Daryanani stated that Apple is confronting multiple headwinds that have contributed to its underperformance this year. He maintains an Outperform rating and a $250 price target for the stock.

The company’s robust brand and customer loyalty create a strong platform for launching innovative financial services or growing its Apple Pay ecosystem.

Hightened Regulatory Scrutiny, Tariff Impact in Focus

Heightened regulatory scrutiny could substantially affect Apple’s App Store revenue, as future rulings may mandate support for third-party payment options. Studies suggest that up to 28% of US iPhone users might bypass the App Store’s In-App Purchase system if given the choice, potentially reducing Apple’s earnings per share by approximately 2%.

The spotlight is now on how Apple intends to navigate a changing global landscape—one where its once-reliable supply chain has become a potential vulnerability. Former U.S. President Donald Trump criticized the company’s dependence on overseas manufacturing and proposed a 25% tariff on iPhones produced abroad. In response, Apple began moving production of iPhones bound for the U.S. to India, further drawing Trump’s ire.

Additionally, the Department of Justice’s lawsuit against Google poses a threat to the significant payments Apple earns for setting Google as the default search engine, which are estimated to total $20-$24 billion annually.

Apple Q2 Financials

Apple 5-Year Chart

AAPL Q3 2025 earnings after-market Thursday July 31, 2025

Analyst Ratings and Earnings Expectation

Option Statistics

Option Statistics

Put/Call ratio suggests the following three scenarios:

  • With Put/Call ratio between 0.7662 to 0.46 for the next four upcoming expiries suggest that the overall option traders are inclined to Calls.
  • Lower earnings & guidance and higher capex could trigger a sharp sell-off as option traders would start selling their Calls.
  • Better than expected earnings & guidance would trigger a sharp rally due to stock being under bearish influence.
  • Option market is showing a large net positive Gamma at 220 strike versus a negative gamma exposure at 200 strike from July 2025 to December 2027.

Technical Analysis Perspective

  • Since April 2025, Apple has been trading within a range, fluctuating between $217 and $196.
  • The stock has struggled to break through the $215-$216 resistance level over the past four weeks.
  • A decisive move in either direction could establish the upcoming trend.
  • From a technical standpoint, earnings serve as a strong catalyst for a breakout and can help determine the stock’s direction.
  • A sustained break above 217 resistance could propel the stock toward the 222–225 zone, confronting the falling trendline obstacle, with further potential to reach the 232–234 region.
  • A break below 196 could open the way toward the 185–181 support zone.

Weekly Candlestick Chart

Weekly Candlestick Chart

AAPL Seasonality Chart

AAPL Seasonality ChartSince 2006, Apple has closed July with a 7.3% gain and August with a 4.2% gain in 90% and 63% of the years, respectively.

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