Nike Earnings Preview: Q4 Miss Likely, but Turnaround Bets Remain Strong

Published 26/06/2025, 19:09
Updated 26/06/2025, 19:24

Nike (NYSE:NKE) sales and profits are anticipated to have declined compared to the previous year. Investors are also eager for management to provide clearer guidance on when they expect Nike to resume its growth trajectory. Most analysts tracked by Visible Alpha hold a "buy" rating for Nike’s stock. They believe that Nike is poised to recover much of the value it has lost earlier this year, reflecting confidence in the company’s potential for a turnaround.

Key Highlights

  • Nike’s significant investments in research and development enhance its prospects for future growth through product innovation. The company’s innovation pipeline features promising new products slated for launch in late 2025 and early 2026. These innovations could help Nike regain market share and boost average selling prices, supporting its long-term strategic goals.
  • The company’s extensive global presence and powerful marketing capabilities offer a strong platform to effectively introduce and promote its innovations worldwide. Additionally, as Nike continues its turnaround efforts, there is considerable potential for margin expansion in the medium to long term, supporting its overall growth strategy.
  • The online buzz surrounding Nike’s unreleased Air Max Phenomena sneaker loafer has led to resale prices exceeding $500, reflecting high demand and anticipation among sneaker enthusiasts.
  • Ongoing inventory management challenges present a significant near-term risk to Nike’s financial performance. If Nike is unable to clear excess inventory without resorting to heavy discounting, it could lead to further margin erosion and negatively affect profitability.

NIKE’s Financial Health: 5-Year Chart

NKE Q4 2024 earnings after market Thursday June 26, 2025Analyst Ratings

Earnings Expectation


Technical Analysis Perspective

  • NKE is consolidating within 56.40 to 65 price gap recorded in April 2025.
  • Prices are trading inside a rectangle-like formation after a slow-paced rally from April 08, 2025, low of 52.37.
  • This rally was triggered at a falling trendline support.
  • A sustained break above of 62 – 63 post earnings will pave the way for additional rallies to 66 & 72.
  • A rejection of 65 April price gap would suggest more coiling price action between 65 – 56.40.

Weekly Candlestick ChartNIKE Weekly Chart

NKE Seasonality ChartNIKE Seasonality Chart

NKE closes -0.4% lower in June 65% of the time since 2006.

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