Affirm stock rating reiterated at Sector Perform by RBC Capital

Published 21/08/2025, 11:28
Affirm stock rating reiterated at Sector Perform by RBC Capital

Investing.com - RBC Capital has reiterated its Sector Perform rating on Affirm Holdings Inc. (NASDAQ:AFRM) with a price target of $75.00, placing it within the broader analyst range of $56-$91. According to InvestingPro data, the stock has delivered an impressive 145% return over the past year, though current analysis suggests it may be overvalued.

The firm noted potential challenges for Affirm, including the likely loss of a portion of its Walmart (NYSE:WMT) volume, which represents approximately 5% of total Gross Merchandise Value (GMV). This loss could create a disconnect between fiscal year 2026 GMV guidance and investor expectations. The company has demonstrated strong revenue growth of 42.5% in the last twelve months, with InvestingPro analysis indicating expected profitability this year despite current headwinds.

RBC Capital suggested this potential shortfall might be offset by the timing of United Kingdom (TADAWUL:4280) market launches with key partners such as Shopify (NASDAQ:SHOP). The firm also pointed out that Affirm has consistently exceeded its quarterly GMV guidance, potentially setting high investor expectations for growth exceeding 34% year-over-year for the fourth fiscal quarter of 2025.

The research note highlighted increasing competitive pressures, with Affirm’s main competitor becoming more aggressive in its U.S. growth strategy. This competitive environment could impact merchant acquisition for Affirm going forward.

Despite these challenges, RBC Capital maintained its Sector Perform rating and $75.00 price target on the buy-now-pay-later company’s stock.

In other recent news, Affirm Holdings Inc. is gearing up for its fiscal fourth-quarter earnings report scheduled for August 28. William Blair has reiterated its Outperform rating on Affirm, suggesting investors consider adding the company to their portfolios, anticipating potential upside in gross merchandise volume. Evercore ISI also maintained its Outperform rating with a price target of $67.00, despite adding Affirm to its Tactical Underperform List due to possible near-term challenges. In a strategic move, Affirm and Stripe have expanded their partnership to bring buy now, pay later (BNPL) capabilities to physical retail locations through Stripe Terminal devices, marking the first direct BNPL option on these devices.

Additionally, Affirm is broadening its collaboration with Google (NASDAQ:GOOGL) Pay by integrating its payment options into Chrome’s autofill feature, allowing U.S. consumers to access pay-over-time options directly from their desktop browsers. In Canada, Affirm has partnered with New Look Vision Group to offer flexible payment plans for eyewear purchases at various optical retailers, enabling customers to split payments into biweekly or monthly installments without hidden fees. These developments highlight Affirm’s efforts to expand its payment solutions and partnerships in both the U.S. and Canadian markets.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.