Amazon stock outperforms as Prime Big Deal Days impresses Telsey

Investing.com - Telsey Advisory Group has reiterated its Outperform rating and $265.00 price target on Amazon.com (NASDAQ:AMZN), currently trading at $225.22, following the company’s Prime Big Deal Days event held on October 7-8, 2025. According to InvestingPro data, analyst consensus remains strongly bullish with targets ranging from $230 to $306.

The two-day shopping event successfully kicked off the 2025 holiday season, with Telsey noting that Amazon effectively leveraged relationships with popular brands including Ashley Furniture, Crayola, Dyson, Disney, Gap, Levi’s, New Balance, and Swarovski to offer competitive deals.

Amazon’s fast, free shipping options provided additional value and convenience for shoppers during the event, which faced competition from other retailers launching their own promotional events to capture early holiday spending.

The e-commerce giant continued to utilize Rufus, its generative AI-powered conversational shopping assistant, which helped customers discover special deals and gift ideas throughout the shopping event.

Telsey believes Amazon executed well across marketing, merchandise assortment, pricing, and operational efficiency, positioning the company favorably in consumers’ minds for the upcoming holiday shopping season, which should support growth. With its next earnings report due on October 23, investors can access comprehensive analysis and additional insights through InvestingPro’s detailed research reports.

In other recent news, Amazon has announced plans to expand its pharmacy services by introducing kiosks at One Medical offices in the Los Angeles area starting in December 2025. This move will allow patients to quickly pick up prescriptions following their medical appointments. Additionally, Amazon intends to invest 1 billion euros ($1.16 billion) in Belgium over the next two years to develop infrastructure and strengthen partnerships with local companies. In a separate development, Goldman Sachs has raised its price target for Amazon to $275, maintaining a Buy rating, citing growth potential in Amazon’s cloud computing and advertising sectors. Meanwhile, two Amazon delivery drones collided with a crane in Arizona, prompting an investigation by federal regulators.

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