Amazon stock price target raised by Stifel to $269 from $260 on stable consumer spending

Investing.com - Stifel has raised its price target on Amazon.com (NASDAQ:AMZN) to $269.00 from $260.00 while maintaining a Buy rating on the stock. Currently trading at $221.09, Amazon shows strong fundamentals with a market cap of $2.36 trillion and robust revenue growth of nearly 11% over the last twelve months, according to InvestingPro data.

The research firm indicated that management’s commentary about average selling prices (ASPs) not rising materially in the second quarter of 2025 likely remained true for the third quarter as well, suggesting stability in consumer spending patterns.

Stifel kept its estimates largely unchanged based on this perceived stability, though it made slight upward adjustments to account for Fulfillment by Amazon (FBA) rate card changes expected during the upcoming holiday season, specifically affecting Third-Party Seller Services.

The expansion of Same-Day grocery delivery for Prime members could potentially create upside for 2026, according to the research firm’s analysis.

Stifel noted, however, that historically Prime members have not always fully utilized all benefits included in their membership, which may temper expectations for the grocery delivery service’s immediate impact.

In other recent news, Amazon has introduced a new AI-powered shopping feature called "Help Me Decide," aimed at assisting customers in selecting products more efficiently. This feature analyzes users’ browsing history and shopping patterns to recommend suitable products, enhancing the shopping experience. Additionally, Amazon has unveiled the Blue Jay robotics system, which is currently being tested in South Carolina. This system is designed to improve delivery speed and workplace safety by coordinating multiple robotic arms for various tasks, thereby increasing efficiency and allowing employees to focus on higher-value work.

In terms of financial analysis, Benchmark has reiterated its Buy rating on Amazon stock, setting a price target of $260. Despite some challenges in the second half of the year, the firm maintains a positive outlook on the company’s prospects. However, Amazon Web Services recently faced a widespread outage affecting several platforms, with increased error rates and latencies reported in the US-EAST-1 Region. In other developments, Amancio Ortega’s investment firm Pontegadea Inversiones has acquired a UK warehouse rented by Amazon for £81 million. The 850,000-square-foot facility near Liverpool has been leased by Amazon since 2022.

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