Benchmark raises Electronic Arts stock target to $180, maintains Buy

Published 07/05/2025, 17:38
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On Wednesday, Benchmark analysts increased their price target for Electronic Arts (NASDAQ:EA) shares to $180 from the previous $160, while retaining a Buy rating on the stock. Currently trading at $154.71 with a market capitalization of $40.36 billion, EA has demonstrated strong momentum with a 19.29% return over the past year. The firm’s analysts highlighted Electronic Arts’ impressive performance in the fourth quarter, citing a substantial beat on net bookings and adjusted EPS. According to InvestingPro analysis, the company appears to be trading near its Fair Value, with multiple indicators pointing to robust financial health.

EA’s sports gaming division, particularly EA SPORTS FC, experienced a robust recovery following an update, with Ultimate Team net bookings growing in the high single digits year-over-year. The company maintains an impressive 79.38% gross profit margin, reflecting its operational efficiency. Additionally, FC Mobile saw double-digit growth in both bookings and daily active users. EA anticipates that FC will continue to drive growth in the fiscal year 2026, buoyed by mobile expansion and strategic partnerships with Apple (NASDAQ:AAPL) and Major League Soccer (MLS). The company also expects a significant surge in user acquisition and engagement in fiscal year 2027, coinciding with the 2026 FIFA World Cup. InvestingPro subscribers can access 10+ additional exclusive insights about EA’s financial health and growth prospects.

The upcoming title Battlefield is slated for a launch in fiscal year 2026, with a global reveal scheduled for this summer. The game is currently under development by the franchise’s largest team to date. With an overall financial health score rated as "GREAT" by InvestingPro, EA appears well-positioned to support this major development effort. Although Electronic Arts has not confirmed the exact release date, Benchmark analysts speculate that a third-quarter fiscal year 2026 release during the holiday season is probable.

Electronic Arts’ guidance for adjusted earnings per share (AEPS) and operating margins for fiscal year 2026 exceeded consensus expectations. This favorable outlook is partly attributed to the delayed release of Grand Theft Auto VI, which provides Electronic Arts with an opportunity for growth across its portfolio, including franchises like Battlefield, The Sims, Skate, College Football, Madden NFL, NHL, and various live services.

The company’s recent restructuring efforts have also positively impacted margins for fiscal year 2026. However, the anticipated launch of Battlefield in a launch window not contested by Grand Theft Auto VI is seen as the primary margin driver. There is also potential for further upside to guidance if Electronic Arts decides to increase the base pricing of premium frontline titles from $70 to $80. The current guidance is based on the assumption of a $70 price point, and while there is no confirmation of a pricing change for Battlefield or other releases, it remains a factor to monitor.

In other recent news, Electronic Arts reported strong financial results for its fourth fiscal quarter, with bookings and EBIT figures surpassing expectations from both TD Cowen and consensus estimates. This performance was driven by the success of its EA Sports franchise and the launch of Split Fiction, leading BofA Securities to raise its price target for the company to $166. TD Cowen also increased its price target to $172, citing confidence in Electronic Arts’ future, particularly with anticipated launches for the Battlefield and Skate franchises. Meanwhile, MoffettNathanson downgraded the stock to Neutral, setting a price target of $163, due to concerns about the company’s growth stability despite acknowledging improvements in EA Sports FC. Goldman Sachs raised its price target to $155, maintaining a Neutral rating, and highlighted the stable growth trajectory of the sports gaming sector. DA Davidson adjusted its price target to $150, noting a positive outlook for future net bookings and adjusted EBITDA. These recent developments reflect a mix of optimism and caution among analysts regarding Electronic Arts’ financial trajectory and strategic positioning in the gaming industry.

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