Benchmark reiterates Buy rating on Wix.com stock, citing vibe coding moves

Investing.com - Benchmark has reiterated a Buy rating on Wix.com (NASDAQ:WIX) with a price target of $230.00, highlighting the company’s recent expansion into vibe coding technology. The target represents potential upside from the current price of $164.04, with analysts’ targets ranging from $160 to $255. According to InvestingPro data, Wix has shown strong momentum with an 11.48% return over the past week.

Wix co-founder Nadav Abrahami has launched Dazl, a vibe coding platform that uses natural language, through a $10 million seed round led by 40RTY Partners with financial backing from Wix. The platform is structured as a quasi-spinoff from Wix and includes 30 former Wix employees, with Assaf Sagy, TikTok’s former global head of Gaming, joining as a co-founder.

Over the past three months, Wix has rapidly developed, acquired, and integrated vibe coding and agentic commerce technology across its platform. These moves have strengthened its competitive position against emerging vibe coding platforms, according to Benchmark. With a market capitalization of $9.13 billion and revenue growth of 13% in the last twelve months, Wix demonstrates solid financial performance. InvestingPro analysis shows the company maintains a strong financial health score, with 12 additional exclusive insights available to subscribers.

The firm notes that Wix has expanded its potential developer total addressable market (TAM) while reducing competitive and execution risks. Wix’s advantages include multiple entries in the vibe-coding marketplace, greater capital resources compared to pure-play competitors like Lovable and Replit, and a user base of approximately 293 million users.

Benchmark also highlighted Wix’s appeal to upmarket agencies and developers, along with its back-end architecture that supports headless website development, as additional competitive strengths in this emerging technology space. The company’s gross profit margin stands at 68.39%, reflecting its operational efficiency. Discover more detailed insights and comprehensive analysis in the Pro Research Report, available exclusively on InvestingPro.

In other recent news, Wix.com Ltd. has announced the pricing of $1 billion in convertible senior notes due 2030, an increase from the initially planned $750 million offering. These zero-coupon notes are set to mature on September 15, 2030. Additionally, Wix has expanded its share repurchase program by $200 million, potentially raising the total authorization to $500 million. Since the start of 2025, the company has repurchased $300 million of its ordinary shares. Analyst firm CFRA has upgraded Wix.com’s stock rating from Hold to Buy, citing strong revenue growth projections. CFRA forecasts a 14% revenue increase to $2 billion in 2025 and a 13% rise to $2.3 billion in 2026. Meanwhile, Citizens JMP has reiterated its Market Outperform rating on Wix.com, maintaining a price target of $200. These developments highlight Wix’s strategic financial maneuvers and positive analyst outlooks.

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