Benchmark sees eBay stock resilience amid tariff woes

Published 07/04/2025, 14:00
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On Monday, Benchmark analysts highlighted eBay Inc (NASDAQ:EBAY), the $29 billion e-commerce giant, as a company that has faced challenges modernizing its platform while contending with economic difficulties in Europe. Despite these obstacles, eBay has shown signs of a turnaround, with an increase in active buyers marking a positive trend for the company. According to InvestingPro data, 10 analysts have recently revised their earnings estimates upward, suggesting growing confidence in the company’s trajectory. The platform’s impressive 72% gross profit margins indicate strong operational efficiency despite these challenges.

The analysts at Benchmark noted that eBay’s efforts to revitalize its platform are beginning to pay off, as evidenced by the returning growth in active buyers. This improvement is seen as a significant step in the company’s recovery, especially considering the low expectations set against its recent performance. Trading at a P/E ratio of 15.8x and currently showing signs of undervaluation according to InvestingPro’s Fair Value analysis, the company appears positioned for potential upside. For deeper insights, investors can access comprehensive valuation metrics and 12 additional ProTips through InvestingPro’s detailed research reports.

Benchmark pointed out that eBay’s customer-to-customer (C2C) initiatives are poised to potentially accelerate results in the second half of the year. These initiatives are expected to provide a buffer for the company, should global economic conditions deteriorate further.

In the face of potential tariff impacts, eBay might find an opportunity to enhance cross-border trade within Europe, where the company holds a strong presence. Benchmark’s analysis suggests that such trade dynamics could offer eBay additional support, mitigating the negative effects of tariffs on the broader internet industry.

The note from Benchmark concludes with an optimistic view of eBay’s resilience and its ability to navigate through a tariff-impacted environment, bolstered by internal strategies and the company’s stronghold in the European market.

In other recent news, eBay’s fourth-quarter earnings report exceeded expectations, with an earnings per share (EPS) of $1.25, marking a 16% year-over-year increase. Despite this, the company’s revenue for the quarter was $2,579 million, a modest 1% increase year-over-year, falling $3 million short of the consensus estimate. CFRA maintained a Buy rating with a $76 price target, highlighting eBay’s performance in key areas like luxury fashion and collectibles. Meanwhile, Benchmark increased its price target to $75, acknowledging the company’s strong finish to the year but expressing concerns about future guidance. Susquehanna also raised its price target to $65 while maintaining a Neutral rating, noting eBay’s strategic changes and ongoing economic pressures. Evercore ISI slightly adjusted its price target to $63, maintaining an In Line rating and noting the company’s positive fourth-quarter results despite certain headwinds. Stifel reiterated a Hold rating with a $63 target, emphasizing eBay’s challenges in discretionary eCommerce and its strategic shifts. These developments reflect a mixed outlook from analysts, with some expressing optimism about eBay’s strategic initiatives and others cautioning about economic uncertainties.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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