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Investing.com - Bernstein raised its price target on eBay (NASDAQ:EBAY) to $95.00 from $85.00 on Wednesday, while maintaining a Market Perform rating on the stock. The e-commerce giant, currently valued at $41.6 billion, has impressed investors with a robust 48.7% year-to-date return. According to InvestingPro analysis, the stock is trading above its Fair Value, with impressive gross profit margins of 71.9%.
The upgrade comes as trading cards have experienced a significant resurgence, with eBay benefiting as one of the market leaders in this space. The e-commerce platform’s focus category growth accelerated in Q2, reaching 10% year-over-year growth.
Collectibles emerged as the strongest contributor to eBay’s growth for the third consecutive quarter. Bernstein noted that trading cards have become both a "cultural phenomenon" again and a "speculative asset class."
The firm’s research indicates Q3 was robust for eBay’s collectibles business, prompting Bernstein to increase its second-half 2025 estimates for the company accordingly.
Despite the positive outlook for the remainder of 2025, Bernstein expressed concerns about 2026 performance, noting that "Collectibles growth is not linear or entirely in the company’s control."
In other recent news, eBay has reported significant developments that could interest investors. BofA Securities raised its price target for eBay to $101 from $89, maintaining a Neutral rating, citing a 7% year-over-year growth in U.S. Gross Merchandise Volume (GMV) to $9.4 billion. This growth marks a 6-point acceleration compared to the previous quarter and helped eBay increase its e-commerce market share to 3.2%. Meanwhile, Mizuho has initiated coverage of eBay with a Neutral rating and a $98 price target, acknowledging the company’s transformation in GMV growth from a negative 1% in 2023 to a positive 6% recently. Cantor Fitzgerald also maintained its Neutral rating with an $85 price target, noting the company’s navigation of changing China-to-U.S. shipping dynamics, which accounted for about 10% of eBay’s GMV. JMP Securities reiterated its Market Perform rating, highlighting growth areas benefiting eBay’s business. Additionally, eBay announced the introduction of free returns for vehicle parts and accessories, allowing returns for any reason at no cost within 30 days, enhancing customer satisfaction. These developments reflect eBay’s strategic moves and market performance in the current financial landscape.
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