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Investing.com - BNP Paribas Exane initiated coverage on Booking Holdings (NASDAQ:BKNG) with an Outperform rating and a price target of $6,100.00 on Monday.
The research firm cited Booking Holdings’ industry-leading margin profile and large user base as key factors that position the company to continue investing in growth initiatives.
BNP Paribas Exane expects Booking Holdings to increase its market share of global travel and accommodation (excluding China) from 3.6% in 2024 to 4.1% by 2027.
The firm highlighted several strategic investment areas for the company, including international market share gains, U.S.-focused expansion, alternative accommodations, and AI initiatives.
Despite these ongoing investments, BNP Paribas Exane forecasts that Booking Holdings will continue to grow both market share and earnings, providing potential upside to the share price.
In other recent news, Booking Holdings reported strong quarterly results, with room night growth of 8%, surpassing guidance by 2.5% and consensus estimates by 2%. The company’s EBITDA increased by 15%, exceeding expectations by 5.6%, according to Bernstein. Following these results, Benchmark raised its price target for Booking Holdings to $6,400, maintaining a Buy rating. Wedbush upgraded Booking Holdings stock from Neutral to Outperform, citing the company’s market share gains in alternative lodging and cost optimization efforts.
In leadership changes, Booking Holdings announced that Brigit Zimmerman will become the new CEO of Priceline starting January 1, 2026, succeeding Brett Keller. Keller will continue as a Special Advisor to the CEO until May 1, 2026. Meanwhile, Bernstein reiterated a Market Perform rating on Booking Holdings, with a price target of $5,433. In another development, OpenTable partnered with VOICEplug AI to automate restaurant reservations across 20 countries, enhancing services in regions including the USA, Canada, and parts of Europe and Asia.
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