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On Friday, BNP Paribas (OTC:BNPQY) Exane analysts began coverage of eDreams ODIGEO SA (EDR:SM) with an Outperform rating. The firm set a price target of €12.50 for the stock.
The analysts noted that eDreams offers a unique position in the leisure and travel sector, particularly through its Prime subscription service. They highlighted that this business model provides superior profitability and returns compared to competitors.
According to the analysts, the Prime subscription service enhances the company’s resilience against transaction volatility. This feature is seen as a key advantage for eDreams in maintaining steady performance.
The analysts also identified growth opportunities for eDreams through increased Prime subscription penetration and the introduction of new services. They expressed a positive outlook on the company’s future prospects with the new rating and price target.
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