BofA maintains FOX Corp stock Buy rating, $60 price target

Published 25/03/2025, 11:44
BofA maintains FOX Corp stock Buy rating, $60 price target

On Tuesday, BofA Securities expressed confidence in FOX Corp (NASDAQ:FOXA), maintaining a Buy rating and a $60.00 price target. According to InvestingPro data, FOX demonstrates exceptional financial health with a perfect Piotroski Score of 9, indicating strong operational efficiency and financial stability. BofA Securities analyst Jessica Reif Ehrlich provided insight into the company’s anticipated financial performance, highlighting the resilience of FOX’s portfolio, particularly its focus on live content such as news and sports. This focus is expected to shield the company from certain macroeconomic challenges, although local stations may see some modest impact. The company’s strong market position is reflected in its impressive financial metrics, with a healthy EBITDA of $3.38 billion and a solid return on equity of 20%.

Ehrlich noted that despite the pressures on local stations, such as those in the automotive sector, the overall outlook for FOX remains strong. The company’s upcoming direct-to-consumer (DTC) service is not expected to require significant investment, as the necessary technology infrastructure is already in place. Any additional spending is predicted to be directed towards marketing and promotional activities.

The analysis projects a positive revenue trajectory for FOX in the third fiscal quarter (F3Q). Cable revenue is estimated to grow by 4%, a slight increase from the previous 3% projection. The Television segment is forecasted to experience a substantial 34% growth, consistent with prior estimates. A significant contributor to the anticipated total company advertising growth of 52% is the revenue generated from the Super Bowl. FOX’s current revenue of $15.2 billion and moderate debt levels support its growth trajectory, with a comfortable current ratio of 2.5x indicating strong liquidity.

Ehrlich’s reiteration of the Buy rating and price target comes at a time when investors are closely monitoring the media sector for signs of stability amidst market volatility. The analyst’s outlook suggests that FOX’s strategic positioning in live broadcasting and controlled investments in new services may provide the company with a competitive edge in the current economic climate. Trading near its InvestingPro Fair Value, FOX maintains attractive valuation metrics with a P/E ratio of 10.6x. For deeper insights into FOX’s financial health and growth potential, including 10+ additional ProTips and comprehensive valuation analysis, explore the detailed Pro Research Report available on InvestingPro.

In other recent news, Fox Corporation reported that Super Bowl LIX, broadcasted on FOX and Tubi, generated over $800 million in advertising revenue, marking a record for the event. The game, which saw the Philadelphia Eagles defeat the Kansas City Chiefs, was watched by an unprecedented 126 million viewers in the U.S. across various platforms. In addition to this milestone, UBS analyst John Hodulik raised the price target for Fox Corp to $63, maintaining a Buy rating due to the company’s strong position in the changing video landscape. Guggenheim Securities also increased its price target for Fox Corp to $60, citing a 20% revenue growth in the second fiscal quarter and highlighting the company’s strategic initiatives, including the expansion of its Tubi streaming service.

Fox Corp CEO Lachlan Murdoch discussed plans for a new streaming service at the Morgan Stanley (NYSE:MS) Technology, Media, & Telecom (BCBA:TECO2m) Conference. This service, led by former Apple (NASDAQ:AAPL) TV+ executive Pete Distad, aims to attract subscribers outside traditional cable bundles. Murdoch emphasized Fox’s ambition to make its content accessible to a broader audience, leveraging technology to distribute existing content without additional programming costs. The company aims to launch this service in time for the fall football season. These developments reflect Fox Corp’s commitment to adapting to the evolving media landscape and capturing new audiences.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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