BofA Securities reiterates Buy rating on Apple stock, maintains $250 target

Published 25/08/2025, 15:20
BofA Securities reiterates Buy rating on Apple stock, maintains $250 target

Investing.com - BofA Securities has reiterated its Buy rating on Apple (NASDAQ:AAPL) stock with a price target of $250.00, according to a research note published Monday. Currently trading at $228.26, Apple maintains a "GOOD" financial health score according to InvestingPro data, with analyst targets ranging from $175 to $300.

The research firm notes that tech websites are pointing to Tuesday, September 9, 2025, as a potential iPhone 17 launch date, with pre-orders possibly starting Friday, September 12, and new devices reaching stores on Friday, September 19.

BofA Securities expects the main feature to be the introduction of a slim iPhone 17 Air model replacing the current Plus version, with anticipated pricing approximately $100 higher than the previous Plus model.

The firm models iPhone sales growing 1% year-over-year in fiscal 2026 to 235 million units, largely in line with consensus estimates of 233 million units according to Visible Alpha data.

If the reported September 19 shipping date proves accurate, BofA Securities notes this would provide 9 shipping days for the new phones in Apple’s fiscal fourth quarter of 2025, similar to last year’s launch timeline.

In other recent news, Apple has raised the monthly subscription price of its streaming service, Apple TV+, by $3. The new price of $12.99 per month will apply in the United States and select international markets. Additionally, Loop Capital has adjusted its price target for Apple, lowering it from $230 to $226 while maintaining a Hold rating. This change reflects anticipated shifts in product mix toward Pro and Pro Max models, as well as adjustments in average selling prices. Meanwhile, Apple experienced a decline in foreign-branded phone sales in China, with shipments dropping 31.3% year-over-year in June, according to data from the China Academy of Information and Communications Technology. In other developments, Meta Platforms Inc. has hired Frank Chu, a key artificial intelligence executive from Apple, to join its Superintelligence Labs. This move comes as Meta plans to slow its overall recruitment efforts. Global long-only funds have shown a significant interest in the semiconductor sector, purchasing $27.2 billion in shares last month, while reducing their positions in industrials and healthcare. These shifts in investment strategies highlight the evolving market dynamics influenced by artificial intelligence themes.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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