Booking Holdings stock price target raised to $6,100 by RBC Capital

Published 30/07/2025, 17:20
Booking Holdings stock price target raised to $6,100 by RBC Capital

Investing.com - RBC Capital has raised its price target on Booking Holdings (NASDAQ:BKNG) to $6,100 from $5,900 while maintaining an Outperform rating on Wednesday. The new target sits within the broader analyst range of $4,800 to $7,218, with the stock currently trading near $5,650.

The adjustment follows what RBC Capital described as a "mixed" quarter for the online travel agency, with the firm citing Booking’s category leadership and capital return program as key factors supporting its continued positive outlook. The company maintains impressive gross profit margins of 86.6% and generated $24.1 billion in revenue over the last twelve months. According to InvestingPro, Booking holds a perfect Piotroski Score of 9, indicating strong financial health.

RBC Capital noted that Booking Holdings demonstrates "high confidence in a conservative guide" and benefits from a favorable shift toward mobile and direct bookings, which the firm believes reduces long-term risk from large language models (LLMs).

The research firm also highlighted several growth opportunities for Booking, including "multiple less developed customer acquisition tools" such as air travel, activities, loyalty programs, and payments services.

RBC Capital expressed some concerns, however, noting "incrementally worse" U.S. macroeconomic commentary, low-single-digit room night exit rates, and tough comparisons expected in Q4 that may drive debate about appropriate valuation multiples for the stock. The company’s stock has shown strong momentum with a 51.4% return over the past year, though it currently trades at a relatively high P/E ratio of 34.6x.

In other recent news, Booking Holdings reported strong second-quarter results, surpassing analyst expectations with room nights, gross bookings, and EBITDA exceeding estimates by 2%, 1%, and 10%, respectively. Despite these positive results, Cantor Fitzgerald lowered its price target for the company to $5,660, maintaining a Neutral rating. Meanwhile, Piper Sandler adjusted its price target to $5,750, also maintaining a Neutral stance, following improved macroeconomic conditions. Benchmark raised its price target to $6,200 and kept a Buy rating, highlighting the company’s robust performance and raised full-year guidance. BMO Capital increased its target to $6,000, citing strong demand in Asia and Europe as key drivers. TD Cowen set a new target of $6,850, maintaining a Buy rating due to margin improvements and a clearer trend outlook. These developments reflect a varied but generally positive analyst sentiment towards Booking Holdings, focusing on strong earnings and growth potential.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.