Citi maintains Sony stock Neutral with JPY2,800 target

Published 29/01/2025, 13:22
© Reuters.

On Wednesday, Citi analyst Kota Ezawa reiterated a neutral stance on Sony Corp. (TYO:6758:JP) (NYSE: SONY), maintaining the price target at JPY2,800.00. The announcement comes in the wake of Sony (NYSE:SONY)’s disclosure of a significant change in its management structure, set to take effect from April 1. According to InvestingPro data, Sony has demonstrated strong momentum with a 26% price return over the past six months and maintains a "GOOD" overall financial health score.

Sony revealed its new management team, with Hiroki Totoki, the current president, COO, and CFO, ascending to the role of CEO. He will also take on the positions of representative director, President, and CEO. Kenichiro Yoshida, the outgoing CEO, will step down from his role while continuing as a representative director and Chair. This reorganization will extend to other C-suite executives and key leadership positions in the semiconductors and games divisions. The company’s solid foundation is reflected in its impressive revenue growth of 10.36% over the last twelve months.

Ezawa noted that Totoki’s promotion to CEO is a natural progression and expressed that any previous hesitation to appoint him seemed out of place, especially considering the introduction of a new Medium-Term Plan (MTP) during his tenure as president. The analyst expressed a keen interest in observing whether the new CEO would maintain the current trajectory of the company or shift focus towards new domains that could potentially influence Sony’s equity value through measures of return on invested capital (RoIC), mergers and acquisitions (M&A), and exploration of new business ventures.

The change in leadership is observed as a strategic move by Sony, with expectations that the new CEO will drive fresh growth in electric vehicles (EV). The market is anticipated to watch closely how these management changes will affect Sony’s future direction and performance. With the company trading at a P/E ratio of 18.91 and its next earnings report due on February 13, InvestingPro subscribers can access 13 additional investment tips and a comprehensive Pro Research Report, offering deeper insights into Sony’s valuation and growth prospects.

In other recent news, Sony Corp has been the subject of several analysts’ reports. Bernstein maintained an Outperform rating on Sony with a price target of JPY3,900, highlighting the potential growth of Sony’s gaming division, particularly the Playstation brand. Morgan Stanley (NYSE:MS) also increased its price target for Sony to JPY4,000, maintaining an Overweight rating, while Oppenheimer significantly reduced the price target to $25.00 from the previous $108.00, following Sony’s F2Q24 earnings report.

Sony’s recent earnings and revenue results have shown significant developments. The company reported a 6% increase in net profit and a 2% rise in revenue for the first quarter of fiscal year 2025. Despite a 22% decline in PlayStation 5 sales, Sony’s adjusted EBITDA grew by 42% year-over-year, driven by stronger than expected sales of third-party games.

Sony Music is reportedly on the verge of finalizing a deal estimated at $500 million for the rights to Pink Floyd’s recorded music, marking a significant merger. However, Sony’s shares fell after Electronic Arts (NASDAQ:EA) cut its guidance, potentially translating to a ¥10-15 billion hit to Sony’s operating profit. Despite this, Macquarie maintains a positive outlook for Sony’s Game & Network Services (G&NS) segment into the fiscal year ending March 2026. These are the recent developments in Sony’s business landscape.

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