Citizens JMP maintains Amazon stock Market Outperform, $250 target

Published 02/06/2025, 10:06
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On Monday, Citizens JMP reaffirmed its confidence in Amazon.com (NASDAQ:AMZN) by maintaining a Market Outperform rating and a $250.00 price target, aligning with the broader analyst consensus. According to InvestingPro data, Amazon currently trades at $205.01, with analyst targets ranging from $195 to $305. The firm’s analyst highlighted the competitive strategies being employed by Amazon and Google (NASDAQ:GOOGL) in the digital advertising space, particularly in the demand-side platform (DSP) market.

According to the analyst, Amazon is currently offering discounts on its DSP to attract marketers, while Google is providing credits to advertisers who use its DV360 service for purchasing inventory on third-party Connected TV (CTV) apps. This information was reported by Digiday, indicating an intensifying battle for advertising budgets in the CTV arena. Amazon’s aggressive push in advertising contributes to its impressive revenue growth, with InvestingPro showing total revenue of $650.31 billion in the last twelve months, representing a 10.08% year-over-year increase.

The analyst pointed out that although Google and Amazon have the advantage of owning popular platforms such as YouTube and Prime Video, which offer unique inventory, The Trade Desk (NASDAQ:TTD) remains a formidable player. This is due to The Trade Desk’s strong relationships and deep integrations with brands and advertising agencies, which make it a less likely candidate for replacement in the DSP market.

The focus on DSPs comes at a time when CTV advertising is becoming increasingly important for marketers looking to reach consumers on streaming platforms. With Amazon and Google both pushing to expand their share of the market, the competition is expected to ramp up.

Despite the growing competition, Citizens JMP’s analysis suggests that The Trade Desk’s entrenched position with key industry players is a significant factor that could help it maintain its market share against the tech giants’ efforts.

Amazon’s stock performance will continue to be watched closely by investors as the company navigates the dynamic digital advertising landscape and strives to capitalize on the opportunities within the DSP and CTV markets. InvestingPro analysis reveals Amazon maintains a "GREAT" overall financial health score, with strong cash flows and moderate debt levels. For deeper insights into Amazon’s valuation and growth potential, investors can access 12 additional ProTips and comprehensive financial metrics through InvestingPro’s detailed research report, available as part of the subscription.

In other recent news, Amazon.com Inc. has announced plans to expand its data centers globally, with new facilities under construction in Chile, New Zealand, Saudi Arabia, and Taiwan. Amazon Web Services, the company’s cloud services division, is also enhancing access to Nvidia (NASDAQ:NVDA)’s latest AI chips, which are available for AWS customers to trial. Amazon’s AI franchise is projected to generate billions of dollars annually from customer usage of its on-demand AI services. In another development, Amazon has secured a licensing agreement with The New York Times (NYSE:NYT) Company to incorporate its editorial content into Amazon’s AI platforms. This marks the first such deal for The Times, which will include content from its main site, NYT Cooking, and The Athletic. Additionally, Amazon Web Services has launched Amazon Aurora DSQL, a serverless, distributed SQL database with global scalability, offering faster read and write speeds and multi-region consistency. The service is now available in eight AWS regions, with plans for further expansion. These developments highlight Amazon’s ongoing efforts to enhance its technological capabilities and service offerings.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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