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On Monday, Citizens JMP reiterated its Market Outperform rating and $95.00 price target for Roku Inc. (NASDAQ: NASDAQ:ROKU), underscoring the company’s strong position in the streaming platform market. Currently trading at $72.46 with a market capitalization of $10.6 billion, Roku has demonstrated strong momentum with a 26% return over the past year, according to InvestingPro data. Analysts at Citizens JMP highlighted Roku’s penetration into over half of U.S. broadband households and the continued success of its TV operating system, which remains the top-selling in the country.
The firm’s analysts are optimistic about Roku’s growth potential, citing various catalysts that could enhance the company’s platform monetization. These include partnerships for third-party demand, enhancements to the Home Screen experience, the expansion of The Roku Channel, and the growth of Roku-billed subscriptions. InvestingPro analysis reveals a "GOOD" overall financial health score, with the company maintaining more cash than debt on its balance sheet. These factors are expected to contribute positively to Roku’s financial performance in the future.
Citizens JMP also pointed out Roku’s impressive gains in TV viewing time, with The Roku Channel becoming the second most streamed app on the Roku platform in the U.S. during the first quarter of 2025. This achievement is seen as a testament to the platform’s growing appeal among viewers.
The analysts believe that Roku’s commitment to increasing its margins, combined with its large scale and monetization opportunities, makes the company’s shares attractive at the current levels. While they note that Roku’s stock is trading at 17.5 times its estimated 2026 EBITDA, current InvestingPro data shows an EV/EBITDA multiple of 92.9x, with analyst price targets ranging from $60 to $130. Discover more valuable insights and metrics in Roku’s comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.
In closing, Citizens JMP’s analysis suggests confidence in Roku’s strategic direction and its ability to capitalize on the expanding streaming market. The firm maintains that Roku’s current valuation presents an appealing opportunity for investors, given the company’s potential for continued growth and profitability.
In other recent news, Roku Inc. reported its first-quarter 2025 financial results, surpassing analysts’ expectations with an earnings per share (EPS) of -$0.19, better than the forecasted -$0.26. The company’s revenue reached $1.02 billion, slightly above the anticipated $1.01 billion. Despite these positive figures, analysts from Rosenblatt adjusted their outlook, lowering the price target for Roku to $75 while maintaining a Neutral rating. This decision reflects concerns over a potential slowdown in Roku’s Devices business despite stable Platform performance.
Evercore ISI also revised their price target for Roku, reducing it from $105 to $80, citing mixed first-quarter results and a shift in ad buyer behavior impacting gross profit and EBITDA. Meanwhile, Benchmark maintained a Buy rating with a $130 price target, highlighting Roku’s solid platform outlook and anticipated growth in advertising revenue. The firm noted that Roku’s total advertising growth is expected to continue at or above 20% annually.
Roku’s acquisition activities are also drawing attention, with a nearly $100 million acquisition projected to contribute approximately 1% to the platform’s overall growth this year. Despite macroeconomic challenges, Roku’s management remains optimistic, reaffirming full-year platform revenue growth expectations of 15-17%. The company continues to focus on strategic moves and partnerships, aiming to reach 100 million households, though this goal now relies more on third-party devices.
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