Citizens JMP reiterates Market Outperform rating on Snap stock amid usage decline

Published 11/07/2025, 10:26
© Reuters.

Investing.com - Citizens JMP has reiterated its Market Outperform rating and $12.00 price target on Snap Inc (NYSE:SNAP), despite ongoing declines in user engagement. Trading at $9.34, SNAP has shown strong momentum with a 25% decline over the past six months, though InvestingPro data indicates analyst targets range from $6.50 to $15.00.

The firm’s analysis shows that Snapchat’s U.S. time spent fell nearly 14% year-over-year, marking a worsening trend compared to May, even against easier comparative figures from the previous year.

Global time spent on the platform has now declined year-over-year for five consecutive months, according to Citizens JMP’s data.

Despite these usage challenges, the firm maintains its positive outlook, noting that "Snapchat’s position as a communication platform remains unchallenged given its camera-first approach that remains differentiated."

Citizens JMP believes the time share losses are primarily occurring in Snapchat’s Spotlight and Discover features, attributing this to "improved relevance of Instagram’s video content" rather than weakness in Snapchat’s core messaging functionality.

In other recent news, Snap Inc. has seen several significant developments. Wells Fargo (NYSE:WFC) has raised its price target for Snap to $11, citing expectations for accelerated revenue growth due to an improving advertising environment. The firm anticipates Snap will achieve $76 million in EBITDA for the second quarter, surpassing consensus estimates, and expects third-quarter revenue guidance to reflect 12-15% year-over-year growth. In a separate update, Loop Capital Markets adjusted Snap’s price target to $12, down from $16, while maintaining a Buy rating, reflecting a more conservative sales multiple for valuation.

Snap Inc. also announced a partnership with RWS Global to integrate augmented reality technology into live sporting events, aiming to enhance fan experiences and create new sponsorship opportunities. Additionally, Snap revealed plans to launch a new version of its augmented reality glasses, Specs, in 2026, featuring advanced AI and AR capabilities. The company also introduced updates to its operating system, Snap OS, and new developer tools for creating AI-powered applications. Furthermore, Snap has scheduled its 2025 annual stockholders meeting for August 1, allowing stockholders to access the meeting through its investor relations website.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.