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Investing.com - Citizens JMP analyst firm has reiterated its Market Outperform rating on Wix.com (NASDAQ:WIX) with a price target of $200.00. The stock currently trades at $131.82, with analyst targets ranging from $160 to $255. According to InvestingPro data, the company maintains a "GOOD" financial health score.
The firm maintained its positive outlook on the web development platform company in a recent research note to investors. This confidence appears supported by Wix’s solid performance, with revenue growing at ~13% and maintaining a healthy gross profit margin of 68%.
Citizens JMP specifically commented on Lovable, describing it as "a prototyping tool, which implies that it is more adjacent to Wix" rather than directly competing for commercial website demand.
This assessment suggests the firm views Lovable as complementary to Wix’s offerings rather than a direct competitive threat to the company’s core business.
The $200.00 price target represents the firm’s confidence in Wix.com’s market position and growth potential in the website development and hosting space.
In other recent news, Wix.com has been the focus of several analyst updates and strategic moves. CFRA upgraded Wix.com’s stock rating to Buy, highlighting strong revenue growth expectations, with a projected revenue increase of 14% to $2.0 billion in 2025 and 13% to $2.3 billion in 2026. Meanwhile, Wix.com announced an expansion of its share repurchase program, adding $200 million to the existing authorization, potentially bringing the total to $500 million. The company has already repurchased $300 million of its shares since the start of 2025.
On the analyst front, Citizens JMP lowered its price target for Wix.com to $160, citing investments in Base44 as a factor leading to reduced operating income expectations. UBS also adjusted its price target from $230 to $200 due to margin concerns, despite Wix raising its full-year booking guidance by $15 million. Benchmark reaffirmed its Buy rating with a $230 price target, noting strong bookings and a 120 basis point acceleration in gross payment volume quarter-over-quarter. These developments reflect a mix of strategic financial decisions and varied analyst perspectives on Wix.com’s growth and financial health.
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