Citizens JMP reiterates Roku stock with $115 target

Published 03/03/2025, 11:46
Citizens JMP reiterates Roku stock with $115 target

On Monday, Citizens JMP analyst Matthew Condon maintained a bullish stance on Roku Inc. (NASDAQ:ROKU), reiterating a Market Outperform rating and a $115.00 price target. With the stock currently trading at $83.51, analyst targets range from $51.57 to $130, reflecting the stock’s volatile nature. According to InvestingPro data, Roku has seen a 28% price return over the past six months despite recent volatility. The endorsement comes as Roku continues to assert its dominance as the leading streaming platform, particularly in the budget TV segment.

Condon’s analysis is based on monthly tracking of Roku TVs in leading marketplaces. Despite the competitive landscape, Roku TVs consistently appear on the first page of search results for TVs under $500 on major retailer websites, including Amazon (NASDAQ:AMZN), Walmart (NYSE:WMT), Best Buy (NYSE:BBY), and Target (NYSE:TGT). This visibility underscores Roku’s strong market position, supported by impressive revenue growth of 18% in the last twelve months to $4.1 billion. InvestingPro subscribers can access over 10 additional exclusive insights about Roku’s market performance and growth metrics.

The analyst also noted a month-over-month increase in Roku’s share of listings on Walmart.com, suggesting that Walmart’s recent acquisition of Vizio has not negatively impacted Roku’s distribution through the retailer. This detail is significant given the potential concerns about Walmart favoring its own brand.

Moreover, The Roku Channel, the company’s own streaming service, has achieved record engagement. According to Nielsen data, it captured 4.9% of U.S. streaming time in January, marking a notable year-over-year increase of 2.1 percentage points. This growth in viewership reflects the channel’s rising popularity among audiences. The company maintains strong financial health with a current ratio of 2.62 and more cash than debt on its balance sheet. For a comprehensive analysis of Roku’s financial position and growth prospects, investors can access the detailed Research Report available on InvestingPro.

Looking ahead, Condon highlights several strategies that could further enhance Roku’s platform monetization. These include forming third-party demand partnerships, leveraging the Home Screen and The Roku Channel, and promoting Roku-billed subscriptions. With a gross profit margin of 43.9% and improving cash flow metrics, the company shows promise in its operational execution. Additionally, the analyst anticipates that Roku’s continued operational discipline will contribute to higher profit margins in the future.

In other recent news, Roku Inc. has seen several adjustments in its stock ratings and price targets from various analyst firms. Benchmark analysts raised their price target for Roku to $130, maintaining a Buy rating, citing the company’s impressive 25% year-over-year growth in Platform revenue, which exceeded expectations. Needham also increased Roku’s price target to $120, reaffirming a Buy rating, highlighting a significant increase in its installed base and political advertising revenue. Jefferies upgraded Roku’s stock rating from Underperform to Hold, with a new price target of $100, attributing the change to Roku’s platform growth and successful third-party integrations.

Citi analysts raised their price target for Roku to $103, maintaining a Neutral stance, noting investor confidence driven by the company’s strategic initiatives. Morgan Stanley (NYSE:MS) adjusted its price target to $75 from $67 but maintained an Underweight rating, acknowledging Roku’s growth initiatives while expressing caution about future financial challenges. These developments reflect varying degrees of confidence in Roku’s financial performance and strategic direction. Analysts have highlighted the company’s success in growing its platform and advertising revenue, while also noting potential challenges such as valuation concerns and financial benchmarks. Overall, these recent evaluations suggest a mixed but generally positive outlook on Roku’s market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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