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Investing.com - DA Davidson lowered its price target on Criteo S.A. (NASDAQ:CRTO) to $38.00 from $42.00 on Thursday, while maintaining a Buy rating on the advertising technology company. The stock, currently trading near its 52-week low of $22.43, appears undervalued according to InvestingPro analysis, with a P/E ratio of 9.58.
The price target adjustment follows Criteo’s second-quarter 2025 results, which showed contribution ex-TAC (CexT) 6.2% ahead of consensus expectations, growing 7% year-over-year on an FX-neutral basis.
Criteo reported adjusted EBITDA of $89.4 million for the quarter, exceeding consensus estimates by 36%, according to DA Davidson analyst Tom White.
Following these results, Criteo raised its forecast for FX-neutral CexT growth for calendar year 2025 from previous guidance of low-single digit growth to a new range of 3%-4%.
The stronger quarterly performance comes after what DA Davidson described as "surprise negative client developments" announced during Criteo’s first-quarter earnings call in May, with the firm noting that Criteo "needed a generally clean beat" this quarter.
In other recent news, Criteo’s second-quarter results have prompted several analyst actions. Benchmark reiterated its Buy rating on Criteo, maintaining a $42 price target, highlighting the company’s improved 2025 revenue and adjusted EBITDA guidance. BMO Capital raised its price target for Criteo to $51 from $49, citing the company’s Contribution ex-TAC and Adjusted EBITDA surpassing consensus expectations by 6% and 34%, respectively. In leadership developments, Criteo announced the appointment of Todd Parsons (NYSE:PSN) as Chief Product Officer and President of Performance Media, and Sherry Smith as President of Retail Media, as part of a strategic restructuring to drive growth. Additionally, Criteo has partnered with WPP (LON:WPP) Media to enhance commerce intelligence in Connected TV advertising, leveraging real-time commerce signals from 17,000 e-commerce sites. The company also appointed Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, to lead the transformation of its media offerings. These developments reflect Criteo’s ongoing efforts to strengthen its market position and expand its capabilities.
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