DA Davidson lifts SMPL stock target to $35, maintains neutral rating

Published 07/04/2025, 11:04
DA Davidson lifts SMPL stock target to $35, maintains neutral rating

On Monday, DA Davidson updated its outlook on The Simply Goods Group (NASDAQ: SMPL), increasing the price target to $35.00 from the previous $33.00. The company, currently valued at $3.42 billion, has maintained steady growth with revenues increasing by 9.07% over the last twelve months. Despite this adjustment, the firm has decided to maintain a Neutral rating on the company’s shares. According to InvestingPro’s comprehensive analysis, the stock currently shows signs of being undervalued based on its Fair Value model.

The revision in the price target comes as DA Davidson expresses a more optimistic stance on the company’s prospects. Brian Hollan, an analyst at DA Davidson, cited three primary reasons for this positive bias: the company’s current innovation wave surpassing previous cycles, a more pragmatic approach by management towards Atkins, and a valuation risk-reward that appears favorable, especially if the Growth EV/EBITDA ratio stays above 20x. This optimism is supported by the company’s "GREAT" financial health score of 3.15 on InvestingPro, along with its strong liquidity position, evidenced by a current ratio of 4.23.

Hollan’s commentary indicates that while there is a recognition of the strengths in The Simply Goods Group’s operations and strategy, the Neutral rating is a reflection of a cautious approach to the company’s valuation amidst the current market conditions. One notable InvestingPro tip highlights that the company is trading at a high P/E ratio of 23.62 relative to its near-term earnings growth, which may warrant careful consideration.

The Simply Goods Group’s recent performance in innovation and strategic management has shown promising signs, as noted by DA Davidson. The firm’s approach to Atkins, a brand within the company’s portfolio, has been particularly highlighted as pragmatic and potentially beneficial for the company’s growth trajectory.

Despite these positive indicators, DA Davidson’s current stance suggests a wait-and-see approach, taking into account the broader economic environment when considering the company’s valuation. With the company’s next earnings report due in just two days, investors and market watchers will likely monitor The Simply Goods Group closely to see if the company’s performance aligns with DA Davidson’s expectations and justifies a future rating change.

In other recent news, Simply Good Foods Co reported flat organic sales growth for the first quarter, missing the consensus estimate of a 2.3% increase. This shortfall was attributed to a 4% shipment delay, expected to be resolved in the second quarter. Despite these challenges, the company reaffirmed its fiscal year 2025 guidance. Morgan Stanley (NYSE:MS) initiated coverage of Simply Good Foods with an Equalweight rating and a $36 price target, noting the potential for growth in its Quest and Owyn brands and a chance for the Atkins brand to stabilize. TD Cowen analyst Robert Moskow also adjusted the price target to $36 from $34, maintaining a Hold rating, due to shipment delays impacting revenue recognition.

In financial strategy, Simply Good Foods amended its credit agreement to secure lower interest rates, reducing costs for its Initial Term Loans. This adjustment reflects the company’s proactive approach to managing financial obligations. Additionally, the company announced the upcoming retirement of CFO Shaun P. Mara, with Christopher J. Bealer set to succeed him. Bealer, who has extensive experience in consumer goods, will join as Senior Vice President of Finance before taking over as CFO. These developments highlight Simply Good Foods’ ongoing efforts to optimize its capital structure and ensure a smooth leadership transition.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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