DA Davidson maintains Buy on WillScot, reiterates $47 target

Published 11/03/2025, 15:18
DA Davidson maintains Buy on WillScot, reiterates $47 target

On Tuesday, DA Davidson reaffirmed its Buy rating on WillScot Mobile Mini (NASDAQ:MINI_old) Holdings Corp. (NASDAQ:WSC) shares, with a steady price target of $47.00, significantly above the current trading price of $29.54. The endorsement follows the company’s Investor Day held on March 7, where WillScot Mobile Mini unveiled a series of self-improvement and centralization strategies aimed at increasing market and customer penetration. The initiatives are also expected to enhance the company’s free cash flow (FCF), which currently stands at $369.8 million. According to InvestingPro analysis, the company appears undervalued based on its Fair Value calculations, with analysts setting price targets ranging from $32 to $50.

Analysts at DA Davidson highlighted the financial targets set by WillScot Mobile Mini for the next three to five years, noting their potential to attract attention. The company’s forward-looking statements suggest a positive trajectory, supported by impressive gross profit margins of 54.34% and expected net income growth this year. The firm acknowledged that the market will likely assign greater value to the company’s multiples as more concrete evidence emerges showing that internal initiatives can counterbalance ongoing market-related challenges.

The Investor Day presentation emphasized WillScot Mobile Mini’s focus on driving growth through operational efficiency and customer engagement. These efforts are part of a broader strategic plan designed to strengthen the company’s position in the market and build on its financial performance.

Despite the positive outlook presented during the Investor Day, DA Davidson noted that the market remains cautious. Investors are looking for tangible signs of progress, specifically regarding the company’s ability to mitigate external pressures through its internal improvements. InvestingPro data reveals several additional insights about WSC’s potential, with 10+ exclusive ProTips available to subscribers, including detailed analysis of the company’s financial health and market position. Get access to the comprehensive Pro Research Report, part of InvestingPro’s coverage of 1,400+ US stocks, for deeper insights into WSC’s value proposition.

WillScot Mobile Mini’s commitment to enhancing FCF and deepening its market reach is a key factor in DA Davidson’s continued support of the company’s stock. The firm’s reiterated Buy rating and $47.00 price target reflect confidence in the effectiveness of WillScot Mobile Mini’s strategies and its potential for future growth, supported by the company’s strong revenue CAGR of 18% over the past five years and management’s aggressive share buyback program.

In other recent news, WillScot Mobile Mini Holdings Corp. reported fourth-quarter revenue of $602.5 million, slightly missing consensus estimates by 1%, while its EBITDA of $284.7 million exceeded expectations by the same margin. The company has also announced the initiation of a quarterly cash dividend program, with an inaugural dividend of $0.07 per share set to be paid on March 19, 2025. This move reflects WillScot’s confidence in its financial stability and long-term growth potential, as highlighted by CEO Brad Soultz. Furthermore, Morgan Stanley (NYSE:MS) has maintained its Overweight rating on WillScot, reiterating a price target of $50.00, noting the company’s capital allocation strategy shift towards dividend payments as a positive development.

In addition, reports have surfaced that the Trump administration is negotiating with WillScot to lease its mobile units for immigration-related purposes, potentially providing a significant new revenue stream. Meanwhile, private equity firms have shown interest in a potential acquisition of WillScot, although no formal sales procedures have been initiated. BofA Securities, on the other hand, has adjusted its price target for WillScot to $43.00 from $47.00, maintaining a Buy rating despite the company’s cautious 2025 guidance. These developments indicate a dynamic period for WillScot as it navigates various opportunities and challenges in its industry.

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