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Investing.com - Deutsche Bank (ETR:DBKGn) initiated coverage on China Ruyi Holdings Ltd (HK:136) with a buy rating and a price target of HK$3.20 on Saturday.
The investment bank highlighted China Ruyi’s diverse operations across film and TV production through Ruyi Films, online video streaming via Pumpkin Films, and online gaming through Jingxiu Games. The company has developed more than 100 film and television copyrights and has established a reputation for strong content production capabilities.
Deutsche Bank noted the company’s online video streaming platform features an extensive content library and personalized algorithm-driven recommendations for users. The firm also pointed to China Ruyi’s emerging online gaming business, which demonstrates strong research and development along with distribution capabilities.
The bank believes China Ruyi is strategically positioned to capitalize on the Chinese film and TV industry’s shift toward quality content. Deutsche Bank expects the gaming division to become a significant growth driver for the company, leveraging its intellectual property ecosystem and strategic partnership with Tencent (HK:0700).
China Ruyi operates through three main subsidiaries: Ruyi Films for production, Pumpkin Films for streaming, and Jingxiu Games for online gaming development and distribution.
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