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Citizens JMP maintained its Market Outperform rating and $20.00 price target on DoubleVerify (NYSE:DV) following the company’s Innovation Day. The decision comes after DoubleVerify announced two new product releases, Authentic AdVantage and Performance AdVantage, scheduled to roll out in the second half of 2025 and into 2026. According to InvestingPro data, the company maintains impressive gross profit margins of 82% and shows strong financial health metrics.
The new products more tightly integrate DoubleVerify’s offerings across its verification and performance solutions. JMP believes this integration simplifies the company’s sales approach and could lead to greater product adoption and monetization over time.
The research firm highlighted how DoubleVerify has evolved from a verification-only platform into an increasingly performance-oriented offering through innovation and acquisitions, including Scibids and Rockerbox.
JMP cited an ongoing product catalyst in social activation as another positive factor for the company. The firm maintains its view that DoubleVerify can support over 40% EBITDA margins over time.
The research firm considers the risk/reward profile of DoubleVerify shares favorable at 8.8 times estimated 2026 EBITDA. DoubleVerify provides software solutions that authenticate digital media for advertisers and publishers.
In other recent news, DoubleVerify has raised its second-quarter revenue guidance, projecting figures between $180 million and $184 million, which marks a 17% year-over-year increase at the midpoint. The company’s adjusted EBITDA is expected to range from $52 million to $56 million, reflecting a 30% margin. DoubleVerify has also announced a partnership with Lyft (NASDAQ:LYFT), which will integrate its media verification capabilities across Lyft’s advertising platform, providing advertisers with transparency and measurement tools. Additionally, DoubleVerify has launched DV Authentic AdVantage, a new AI-powered media quality solution for video ads, aiming to enhance performance in walled garden environments. This solution is part of the broader DV Media AdVantage Platform and follows strategic acquisitions, including Scibids for AI optimization and Rockerbox for marketing measurement. In governance news, DoubleVerify has added Jennifer Storms, NBCUniversal’s CMO, to its board of directors, aiming to leverage her extensive marketing experience. Truist Securities has reiterated a Buy rating for DoubleVerify, citing a less risky financial model and a comprehensive product suite as key factors for their positive outlook.
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