DoubleVerify stock rating reiterated at Market Outperform by JMP

Investing.com - JMP Securities has reiterated its Market Outperform rating on DoubleVerify (NYSE:DV) with a price target of $20.00. The company, currently trading at $15.41, has demonstrated strong financial health with impressive gross profit margins of 82.26% and 15.3% revenue growth in the last twelve months. According to InvestingPro data, 8 analysts have recently revised their earnings estimates upward for the upcoming period.

The research firm maintains its positive outlook on the digital media measurement and analytics company, which provides authentication services for digital advertising. With a market capitalization of $2.5 billion and a strong financial health score rated as "GOOD" by InvestingPro, DoubleVerify appears well-positioned in its market segment.

JMP analyst Andrew Boone noted that "it is more valuable to pay up for high attention ads while creative matters," pointing out that Google (NASDAQ:GOOGL) and Meta (NASDAQ:META) have historically attributed approximately 50% of ad performance to creative elements.

The firm highlighted DoubleVerify’s opportunity to connect attention metrics to media purchases through its Authentic Attention and SciBids products.

JMP acknowledged that a fully integrated stack with creative optimization would be more optimal for this purpose, noting such capabilities are increasingly available in social media channels.

In other recent news, DoubleVerify has seen several developments that may interest investors. KeyBanc has raised its revenue and earnings estimates for DoubleVerify, projecting a 3% increase in 2025 revenue to $744 million and a 2% rise in 2026 to $824 million. Despite maintaining a neutral Sector Weight rating, KeyBanc expressed optimism about DoubleVerify’s performance, noting potential upside in current forecasts. Meanwhile, Stifel increased its price target for DoubleVerify to $18, maintaining a Buy rating following the unveiling of the company’s new Media AdVantage Platform. This platform integrates technologies from recent acquisitions, Scibids and Rockerbox, and is expected to boost product adoption and upsell opportunities.

Canaccord Genuity also maintained a Buy rating on DoubleVerify, reiterating a $24 price target. The firm highlighted the company’s bundling strategy and percent-of-spend pricing model as factors that could accelerate product adoption. DoubleVerify’s updated guidance projects second-quarter growth of approximately 17% year-over-year, with a revised full-year 2025 growth outlook of 13%. Additionally, Citizens JMP kept its Market Outperform rating and $20 price target on DoubleVerify, emphasizing the potential for increased product adoption and monetization with new product launches. These developments reflect a period of strategic growth and innovation for DoubleVerify, as the company continues to expand its offerings and market presence.

In another sector, Osisko Development Corp. provided an update on its Cariboo Gold Project in British Columbia, filing a detailed technical report with the SEC. The report assesses the project’s feasibility, offering insights into its potential and operations, which could be significant for investors in the mining sector.

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